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Learner Reviews & Feedback for What is Social? by Northwestern University

4.6
stars
4,157 ratings

About the Course

The “What Is Social?" MOOC is for business owners, executives, and marketing professionals who want to significantly improve their abilities to grow their social strategy using effective, proven methodologies. This hands on, "how to" program won’t just tell you how to grow your professional persona using social – you will actually do it! This course is the first in the six-course specialization, Social Media Marketing: How to Profit in a Digital World. While the course can be audited for free, paid learners will receive additional content beyond the course basics. For MOOC 1, the toolkit includes a special video from Alessandro Acquisti on Big Data and a set of studies done by IBM on engagement and social marketing strategies with bottom-line profits. This course has been designed to give you the tools, insights, knowledge, and skills to immediately impact your organization. In addition, we will help you network with thought leaders in social. After completing this course, you and your organization’s staff will be able to position, engage, and grow relationships with the consumers of highest value to you. Today, we are living in a period of massive disruption. New technologies are changing the way people engage with each other and with the organizations that interest them. This course will start you on the path to growing your own social strategy using effective, proven methodologies. Additional MOOC 1 faculty include: * Judy Ungar Franks (President, The Marketing Democracy, Ltd. & Lecturer, Medill Integrated Marketing Communications, Northwestern)...

Top reviews

FF

Oct 6, 2016

Great course. Looking forward completing whole specialization.

Additionally, the course shares and recommends tools which are helpful if you are doing social media marketing or eager to become one.

CC

May 12, 2016

A really great introduction to Social Media Marketing and an opportunity to gain access to really useful tools that make me competitive in the job market. Very excited to begin MOOC 2 of this program.

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1026 - 1050 of 1,077 Reviews for What is Social?

By cmhernandez02@gmail.com

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Dec 10, 2021

The beginning this course starts off way too slow. In addition, there are too many products being sold. It made me doubt the quality of the course.

By Kelsey P

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Aug 17, 2017

Love the broader insight into social media and new tools. Would really like to hear some mention of Instagram trickled through these discussions.

By Rebeca P

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Aug 12, 2020

I did't like the peer grade assignment, I lost 2 weeks for not summiting on time and it was a bit costly, but i hope the course will get better.

By Angela B

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Mar 5, 2018

Lots of content repetition and many referals to other Moocs. It's obvious an introduction course. Expectations of other moocs are high now ;-)

By Tobin T

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May 8, 2021

Good instructor, but the material is a bit outdated - despite some updates from 2018. Very basic information overall.

By Sheila

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Dec 11, 2017

This course wasn't really helpful. It didn't need to be a full course as most people understand what social is.

By Pradyot A

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Oct 14, 2015

An okay introduction to the specialization; hopefully, the future courses will get into more detail.

By Rebeqa H

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Jun 19, 2017

Useful information if a tad outdated. I already had learned much of this from YouTube videos.

By Leah G

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Oct 18, 2015

the professor was a little bit dry and repetitive but otherwise the content was interesting!

By Jean G

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Mar 20, 2018

Very basic intro. Could have more content and not just broad overview of upcoming courses.

By Karolina W

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Sep 25, 2016

Very basic dive into social, feels like it was structured for an older audience.

By Gary E

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Aug 27, 2018

The weekly classes were very short. But the teachers are very knowledgeable.

By HAYTHEM M A

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Jul 18, 2020

Iteresting and usrful experience, ganed valuable information and knowledge.

By John A

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Sep 25, 2020

Great content. Instructor reads lecture a bit too rapidly to digest.

By Marshall S

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Nov 11, 2016

This course in informative, but not very, and it is rather boring.

By Elijah

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Mar 7, 2022

content is a little redundant through out course

By Jasmin Y

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Apr 9, 2019

Some content is outdated. Needs to be updated.

By Amanda F

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Dec 13, 2020

A little outdated but still worth it.

By Arthur S F

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Oct 24, 2019

Could be more actual!

By Nasr A N M

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Feb 6, 2016

Need more details!

By Arunima T

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Aug 20, 2018

not updated

By Eva B B

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Dec 6, 2020

The course was a little helpful, I think some of the suggestions and methods are outdated and the course needs to be reviewed. Still some helpful points, hope rest of the specialization will be better. Previously I had taken the Digital Media Specialization from University of Illinois, that one had much more content and new things to learn than this one.

By Alin C F

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Jul 8, 2016

Not recommended for medium or advanced users. As the name says this is just an introduction in Social Media, so if you are already using it you don't have much to learn from this one. I look forward to the other courses from this Specialisation for more in depth content.

By Jessica H

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Mar 22, 2021

There was a lot of fluff in this course-too much talking about what we are going to learn versus actually presenting information efficiently and effectively. The whole thing unfortunately needs a major overhaul and could be condensed into a single section.

By Caitlin K

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Jan 30, 2024

The 2020 update feels outdated now. I also would have appreciated some younger guests to speak on new age social media platforms. TikTok was barely mentioned and is probably the biggest platform right now.