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Learner Reviews & Feedback for What is Social? by Northwestern University

4.6
stars
4,157 ratings

About the Course

The “What Is Social?" MOOC is for business owners, executives, and marketing professionals who want to significantly improve their abilities to grow their social strategy using effective, proven methodologies. This hands on, "how to" program won’t just tell you how to grow your professional persona using social – you will actually do it! This course is the first in the six-course specialization, Social Media Marketing: How to Profit in a Digital World. While the course can be audited for free, paid learners will receive additional content beyond the course basics. For MOOC 1, the toolkit includes a special video from Alessandro Acquisti on Big Data and a set of studies done by IBM on engagement and social marketing strategies with bottom-line profits. This course has been designed to give you the tools, insights, knowledge, and skills to immediately impact your organization. In addition, we will help you network with thought leaders in social. After completing this course, you and your organization’s staff will be able to position, engage, and grow relationships with the consumers of highest value to you. Today, we are living in a period of massive disruption. New technologies are changing the way people engage with each other and with the organizations that interest them. This course will start you on the path to growing your own social strategy using effective, proven methodologies. Additional MOOC 1 faculty include: * Judy Ungar Franks (President, The Marketing Democracy, Ltd. & Lecturer, Medill Integrated Marketing Communications, Northwestern)...

Top reviews

FF

Oct 6, 2016

Great course. Looking forward completing whole specialization.

Additionally, the course shares and recommends tools which are helpful if you are doing social media marketing or eager to become one.

CC

May 12, 2016

A really great introduction to Social Media Marketing and an opportunity to gain access to really useful tools that make me competitive in the job market. Very excited to begin MOOC 2 of this program.

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926 - 950 of 1,077 Reviews for What is Social?

By JT C

Feb 6, 2018

Pretty good course. Good information but only informative rather than interactive.

By Jason N

Apr 10, 2016

A little light on content, but has valuable resources for my wife's home business.

By Chloe R

Dec 8, 2019

Great course. The content is engaging and presented in digestible bite-size bits.

By Vanessa V

Oct 14, 2019

It's a really basic course but good to get a general idea about how social works.

By Usman Q

Apr 10, 2018

Decent course for beginners, however, more advanced learners should skip this one

By AN L

Oct 20, 2016

A good hand-on course to initiate you into the world of Social Digital Marketing.

By Laura D

Jan 18, 2016

I liked a lot the course design, but I kind of felt the need of more study cases.

By Ana F

Jun 10, 2020

I wish it went a bit more in depth, but then again it is an introductory course.

By Narcis S

Oct 26, 2015

Very interesting and great way to learn the basics of marketing of the new ear.

By LO S W

Jun 29, 2020

Provided quite a lot of useful tips and basic knowledge for social marketing.

By Aria A

Jul 23, 2017

I personally learned a lot from this course. I can't wait to see whats next.

By SomeWeaIn T

Oct 5, 2016

Very in-depth and in-deep into Digital Marketing. Great Lecturer, Great Job

By Álvaro M F

May 14, 2020

Very interesting course. I believe this will help me a lot on my future!

By Todd S

Oct 15, 2020

Very helpful start into understanding that social goes beyond Facebook

By Davide P

Mar 27, 2017

it is a good basic course. It is not so complicated, it is interesting

By Cyndi B

Oct 16, 2015

Very good basic overview of social and how it impacts all businesses.

By Fortune S

Mar 16, 2022

Great course to begin understanding social media use in business.

By Subhankar P

Oct 4, 2015

Awesome course. Exams could have been a little tough to pass....

By Jose A B

Jan 24, 2016

Muy bueno. Falto promover más interacción entre los compañeros.

By Beth B

Dec 23, 2015

It was a little short, but packed with good and practical info!

By Dev J

Apr 12, 2020

I have

learnt a lot by enjoying the lectures its really good!!

By Marlene B

Sep 18, 2016

I like this course very much. Valuable materials and insights.

By curt k

Apr 28, 2020

Just started Coursera, so much to learn. I love it so far!

By Oliver N J

Aug 21, 2016

The course gives great insight to Social and Social Media

By Shelli K

Dec 5, 2015

Great class to start in on overview of social marketing.