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Learner Reviews & Feedback for What is Social? by Northwestern University

4.6
stars
4,157 ratings

About the Course

The “What Is Social?" MOOC is for business owners, executives, and marketing professionals who want to significantly improve their abilities to grow their social strategy using effective, proven methodologies. This hands on, "how to" program won’t just tell you how to grow your professional persona using social – you will actually do it! This course is the first in the six-course specialization, Social Media Marketing: How to Profit in a Digital World. While the course can be audited for free, paid learners will receive additional content beyond the course basics. For MOOC 1, the toolkit includes a special video from Alessandro Acquisti on Big Data and a set of studies done by IBM on engagement and social marketing strategies with bottom-line profits. This course has been designed to give you the tools, insights, knowledge, and skills to immediately impact your organization. In addition, we will help you network with thought leaders in social. After completing this course, you and your organization’s staff will be able to position, engage, and grow relationships with the consumers of highest value to you. Today, we are living in a period of massive disruption. New technologies are changing the way people engage with each other and with the organizations that interest them. This course will start you on the path to growing your own social strategy using effective, proven methodologies. Additional MOOC 1 faculty include: * Judy Ungar Franks (President, The Marketing Democracy, Ltd. & Lecturer, Medill Integrated Marketing Communications, Northwestern)...

Top reviews

FF

Oct 6, 2016

Great course. Looking forward completing whole specialization.

Additionally, the course shares and recommends tools which are helpful if you are doing social media marketing or eager to become one.

CC

May 12, 2016

A really great introduction to Social Media Marketing and an opportunity to gain access to really useful tools that make me competitive in the job market. Very excited to begin MOOC 2 of this program.

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876 - 900 of 1,077 Reviews for What is Social?

By Christina A M

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Sep 12, 2017

This particular MOOC was simply alright as I honest to god did not learn much of anything and would consider myself highly advanced in this field of expertise.

By Mary C

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Sep 17, 2020

Overall it was a good course. I am going to continue with the specialization to see where it gets me. Hoping to gain extensive social media marketing skills.

By Robert B

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Jan 11, 2018

Great intro and background on the structure of social - sets the stage to dive into the tools and tactics that will help us build our social media profiles

By Sarah I

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Nov 18, 2015

I definitely learned some things but some of the videos focused a fair amount on what we will be doing in the future rather than providing information now.

By Trevor W

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Feb 1, 2018

Learnt a lot. While I knew Social was important and was receiving a lot of attention I was not aware of the relevance and or how to make use of Social.

By Valentina d C

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Jul 1, 2021

Well done and explained! May be too general for a single course, but taking into account the others MOOCs, I am sure this is a very nice introduction!

By Rama B

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Jul 31, 2020

I liked the platform to in-hence the knowledge by using different modes of social media to connect the people and the sharing thoughts and ideas.

By Diwakar K s

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Dec 16, 2019

Comprehensive and thought provoking. it is a nice course with initial information, you need to do full specialization to make the most out of it.

By GULNARA L

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Jul 14, 2021

Having completed a What is social course I have a better understanding of the strategy I am going to develop for my social media participation.

By Stella Z

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Mar 24, 2021

A brief introduction to social media marketing and some basic concepts. It's quiet clear and informative. Looking forward to the next courses!

By Deleted A

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Oct 24, 2017

Excellent tool kit to be more operational on social media. Works for marketing, communications and business. I am impatient to follow-up.

By Daniela M

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Feb 12, 2017

It was a bit repetitive in parts that was a irrelevant such as what we're gonna see next Mooc, but not repetitive in the actual content.

By Malak A

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Aug 3, 2017

One of my favorite courses. It has given me the right tools to understand my audience better. I encourage everyone to take this tired.

By Sherry Z H

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Oct 28, 2019

It totally declares the differences from Organizations' view and consumes' view and this was so helpful to see from different points.

By Thomas M

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Jun 30, 2017

Not bad at all - some interesting, useful stuff in here. Also very much enjoyed the professor's pronunciation of the word 'passion'!

By Deleted A

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Jun 12, 2018

A great introduction to the world of social media marketing, and a great refresher for those that are looking to get back into it.

By Karolina P

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Jan 14, 2018

I really liked this course, however, the reason I rated it 4 stars instead of 5 is because I wish it was a bit more up to date.

By Janine G

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Nov 6, 2015

Nice course, but too many unnecessary words around the necessary core of the course. And I don't want to Tweet all that Tweets.

By Sepehr E A

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Oct 10, 2019

Some very good concepts. I like that practical skills are also included in the course. The videos are short and to the point.

By Hamza H

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Nov 21, 2015

Nice Course, though felt more like precursor to the other courses in the Specialization though.Lot of great advice and tips.

By Brian J G

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Nov 19, 2018

some of the information is dated and needs to be updated but its a great way to get the landscape of social media marketing

By Olajide

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Jul 11, 2017

Great course content by Randy Hlavac. Good way to start your social marketing Journey and reaching your clients effectively

By Nicol D L

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Apr 5, 2016

Very useful. I did not give it 3 stars because I heard some repetitions over the lectures (e.g., about the social pyramid).

By Mansi A

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Nov 2, 2020

this is the first step towards social media specialization and I am very happy and curious to complete full specialization