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Learner Reviews & Feedback for What is Social? by Northwestern University

4.6
stars
4,157 ratings

About the Course

The “What Is Social?" MOOC is for business owners, executives, and marketing professionals who want to significantly improve their abilities to grow their social strategy using effective, proven methodologies. This hands on, "how to" program won’t just tell you how to grow your professional persona using social – you will actually do it! This course is the first in the six-course specialization, Social Media Marketing: How to Profit in a Digital World. While the course can be audited for free, paid learners will receive additional content beyond the course basics. For MOOC 1, the toolkit includes a special video from Alessandro Acquisti on Big Data and a set of studies done by IBM on engagement and social marketing strategies with bottom-line profits. This course has been designed to give you the tools, insights, knowledge, and skills to immediately impact your organization. In addition, we will help you network with thought leaders in social. After completing this course, you and your organization’s staff will be able to position, engage, and grow relationships with the consumers of highest value to you. Today, we are living in a period of massive disruption. New technologies are changing the way people engage with each other and with the organizations that interest them. This course will start you on the path to growing your own social strategy using effective, proven methodologies. Additional MOOC 1 faculty include: * Judy Ungar Franks (President, The Marketing Democracy, Ltd. & Lecturer, Medill Integrated Marketing Communications, Northwestern)...

Top reviews

FF

Oct 6, 2016

Great course. Looking forward completing whole specialization.

Additionally, the course shares and recommends tools which are helpful if you are doing social media marketing or eager to become one.

CC

May 12, 2016

A really great introduction to Social Media Marketing and an opportunity to gain access to really useful tools that make me competitive in the job market. Very excited to begin MOOC 2 of this program.

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851 - 875 of 1,077 Reviews for What is Social?

By Amin k

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Sep 30, 2016

I read lots of articles about online marketing and social media marketing before I took this course, but This course gave me new insights toward social media marketing and the changing environment of media and marketing.

By sarthak g

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Feb 16, 2020

it is a great and detailed course about social media marketing but some websites in their reading sections don't open also the wefeelfine.org doesn't work but overall if we see then this is a good course for marketing.

By Carola S

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Oct 27, 2016

The course is excellent and the professor Randly Hlavac´s lessons are pretty interesting and interactive. Besides, the tools he share are the best in the market. Thanks Northwestern University for the opportunity.

By nourhen b

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Aug 21, 2017

Valuable informations and tools about social media, differents types of social media plateforms

The tools given are not well explained to use effectively for brand marketing and personal marketing on social media

By Kristi F

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Feb 20, 2018

Great info and I especially like the way it's divided into some reading and some video. I think it was also presented in a way the someone who is not already familiar with Social is easily able to understand.

By Philip T

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Jan 29, 2017

I would not take this class as a stand alone course, but am excited about what it may be setting up for the classes to follow. The instruction in this course was pretty basic and not difficult in the least.

By John F

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Jan 17, 2017

This course is good, it was a bit repetive in the beginning and the most interesting content was late in the course, I would reccomend you to buy this specialization, I think next part will be even better

By Yu L

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Jan 9, 2022

This course is simple, and not time-consuming. Professeur has provided the concrete key points of social marketing and some basic information about it, so it is not hard to keep up with the shcedule.

By J N B P

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Dec 24, 2021

This course is wonderful and it shows gives a different insight into Social media. And also introduces the learner to different useful tools in order to make better their social media presence.

By Kathy D

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Mar 6, 2016

Buen curso de starter. Recomiendo tomarlo si es que quieren tomar el MOOC 3 de este conunto de cursos. Explica lo base para entender los demás cursos. Súper recomendado para cualquier marketero

By Emilio M

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May 25, 2017

This class has been an eye opener for me thus far. I'm enjoying learning all the how to of Social Media. I am looking forward to getting through all the MOOC's and start my new career online.

By Simone S

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Mar 3, 2022

I found the course well done, well paced, easy to grasp and balanced in its sessions. It created the base for further developments, and I am looking forward to continue this path. Thanks!

By Pishu G

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Dec 7, 2017

good introduction. I'm getting a better sense of the online social landscape but would like to go from theory to practice a lot faster - I expect the pace will pick up in the next course

By Chen, P

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Aug 15, 2020

It's my first online cource in Coursera. The NW university professior gives a very impressive and insightful cource on Social Marketing. I didn't regret the every minute I spent here.

By Mark W

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Jul 19, 2017

It's good and inspiring.

But I would say the contents covered are a little general.

However, I would expect this whole specification will help me go deeper into social media marketing.

By Nicolás D D

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Jan 30, 2017

Very interesting theory-oriented course. You are give the main tools to dig deeper into the science of digital markets in the future. Explanations are clear and concise. Recommended.

By Eva R

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Mar 16, 2016

A very good introduction when you are a total learner in this field! For those who already have some expertise it is good to up to date!! I did enjoy it despite my lack of time :-)

By Kaila Z

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Aug 1, 2021

Easy to follow and comprehend. It definitely gives a basic understanding of social media structures, who uses them, and how they can be used from a marketing perspective.

By Lionel G

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Apr 11, 2016

Pleased with the topic covered in the first MOOC, bang on what I expected. looking forward to the next MOOCs on the topic. hats on to Pr. Hlavac for his resonsiveness on

By Laura d H

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Jun 9, 2020

I have really enjoyed taking this course. It has helped me look at marketing differently and has also helped me to think more deeply about how to use social platforms.

By Isaac A

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Aug 6, 2020

very insightful course, recommended for all lovers of technology, social media and business. with solid background in this course, your business is already a success

By Hans K

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Jan 11, 2018

Highlights the importance of Social and sets a concise context for the following four courses. Course one convinced me to go ahead with the entire course 1 through 5

By Niranjan R

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Aug 20, 2017

Like the total outflow and presentation of content. Introductory lesson but covers a lot of content and truth in social platform is striking. Its a beautiful course.

By Andrey N

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Apr 16, 2017

The course content and all assignments can be looked though in one day. Everything really useful will appear in the MOOC 2 and on, as different tools will be given.

By Tyler V

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Jun 21, 2020

I already knew quite a bit about the information provided in this course but still learned some new things and highly recommend for any beginners in the field.