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Learner Reviews & Feedback for What is Social? by Northwestern University

4.6
stars
4,157 ratings

About the Course

The “What Is Social?" MOOC is for business owners, executives, and marketing professionals who want to significantly improve their abilities to grow their social strategy using effective, proven methodologies. This hands on, "how to" program won’t just tell you how to grow your professional persona using social – you will actually do it! This course is the first in the six-course specialization, Social Media Marketing: How to Profit in a Digital World. While the course can be audited for free, paid learners will receive additional content beyond the course basics. For MOOC 1, the toolkit includes a special video from Alessandro Acquisti on Big Data and a set of studies done by IBM on engagement and social marketing strategies with bottom-line profits. This course has been designed to give you the tools, insights, knowledge, and skills to immediately impact your organization. In addition, we will help you network with thought leaders in social. After completing this course, you and your organization’s staff will be able to position, engage, and grow relationships with the consumers of highest value to you. Today, we are living in a period of massive disruption. New technologies are changing the way people engage with each other and with the organizations that interest them. This course will start you on the path to growing your own social strategy using effective, proven methodologies. Additional MOOC 1 faculty include: * Judy Ungar Franks (President, The Marketing Democracy, Ltd. & Lecturer, Medill Integrated Marketing Communications, Northwestern)...

Top reviews

FF

Oct 6, 2016

Great course. Looking forward completing whole specialization.

Additionally, the course shares and recommends tools which are helpful if you are doing social media marketing or eager to become one.

CC

May 12, 2016

A really great introduction to Social Media Marketing and an opportunity to gain access to really useful tools that make me competitive in the job market. Very excited to begin MOOC 2 of this program.

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951 - 975 of 1,077 Reviews for What is Social?

By SHAMIK G

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Dec 4, 2015

I learnt a lot...Kudos to NW University and Randy Helvec

By anusha n

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Aug 30, 2021

learned so many great things with better understanding

By Deleted A

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Feb 23, 2017

Excellent introduction, with good speakers and slides.

By Rodney L M

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Feb 24, 2018

I could have used a little more support and feedback.

By Gagan J

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Feb 1, 2016

insightful , gives a good brief of the use of social

By Brian H T K

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Jan 8, 2018

A new perspective on communities over the internet.

By rohit b

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Nov 27, 2016

Nice introduction to tools , social media coverage.

By Oabona L

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Oct 11, 2024

Very informative and less intricate to comprehend

By Pramod Y

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Dec 2, 2015

This course is engaging with actionable insights.

By Laura D

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Mar 2, 2020

fairly straightforward; not that eye-opening. :)

By Andres S

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Dec 10, 2018

Its a little outdated, but its clear and concise

By Abeer A A

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Oct 30, 2016

it's very beneficial and contain many references

By Evelyne K

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Jul 26, 2019

Great course with valuable resources and books.

By Ramziddin

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Dec 30, 2017

Too broad, expecting something more narrow next

By Muhamad A

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May 22, 2020

This is a very interesting course! Well done!

By joy m

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Mar 28, 2018

Great foundational information and tools.

By Diana G

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Mar 15, 2016

Good introductory course to social media.

By Wes C

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Apr 20, 2020

great information! Extremely worthwhile!

By Joshua S

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Jan 18, 2018

Good stuff to be learned by this course.

By Olga S

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Nov 15, 2017

I expected more knowledge to be provided

By AllenChao

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Aug 29, 2016

It's a good introduction to social IMC.

By Lew K S

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May 7, 2020

Very informative! Learnt something new

By Jay H

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Nov 27, 2018

Learning a lot but updates are needed

By Priyanka S

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Aug 31, 2017

very well explained basic concepts.

By Nelson

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Oct 17, 2017

It was a good introductory course.