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Back to Viral Marketing and How to Craft Contagious Content

Learner Reviews & Feedback for Viral Marketing and How to Craft Contagious Content by University of Pennsylvania

4.8
stars
5,216 ratings

About the Course

Ever wondered why some things become popular, and other don't? Why some products become hits while others flop? Why some ideas take off while others languish? What are the key ideas behind viral marketing? This course explains how things catch on and helps you apply these ideas to be more effective at marketing your ideas, brands, or products. You'll learn how to make ideas stick, how to increase your influence, how to generate more word of mouth, and how to use the power of social networks to spread information and influence. Drawing on principles from his best-selling book, "Contagious: Why Things Catch On," Professor Jonah Berger illustrates successful strategies for you to use buzz to create virality so that your campaigns become more shareable on social media and elsewhere. By the end of this course, you'll have a better understanding of how to craft contagious content, build stickier messages, and get any product, idea, or behavior to catch on....

Top reviews

R

Jul 25, 2020

Educational and eye opening, the instructor offered amazing content with examples and links to further look into the topics mentioned. A great tool to have for anyone in business, sales, or marketing.

RC

Dec 20, 2018

Pleasant tone, many tangible illustrations that bring the theory to life. Well-balanced pace. Could be complemented by a practical exercise - but perfect for working professionals who have less time.

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826 - 850 of 1,670 Reviews for Viral Marketing and How to Craft Contagious Content

By Ruchir J

Jan 19, 2019

Explained in a way that the educational content is also contagious.

By Alexandra S

May 10, 2018

Really good delivery, tons of interesting and engaging information.

By Wei H L

Jul 15, 2017

Lots of great ideas to improve and excellent presentation. Awesome!

By Greg C

Jul 1, 2017

Very clearly explained and interesting, I really liked this course.

By Kaleem Q

Jan 6, 2017

Outstanding. Short course, easy to follow along and very insightful

By Ricardo S

Apr 20, 2016

Super course. Very concise but full of insight. Highly recommended.

By Ram I

Feb 6, 2021

Great course , lots of examples and stories that make it memorable

By Genevieve M

Jun 14, 2020

This course is very useful especially if you're a content creator.

By Akshay G

May 25, 2020

perfectly framed , short yet comprehensive course. thank you, sir.

By Chonlada J

Apr 8, 2020

It's so fun and easy to follow the lesson like I'm watching series

By Moritz B M D

Apr 8, 2020

Very engaging overview about the backgrounds of contagious content

By Mikhail S

Jun 11, 2018

Very easy and focused on business! Good pace. No milk and water 👌

By Miguel a c e

Jun 1, 2017

muy util con informacion muy practica y aplicable en cada momento

By Ani T

May 10, 2017

Great course! very interesting stuff and useful ideas! <3 loved it

By Rahul D

May 7, 2017

Worth read, really a helpful course to know about viral marketing.

By Yifan F

Apr 14, 2017

My favorite class on marketing so far! Never skipped a second haha

By TH R

Dec 22, 2016

Very interesting course with great examples of real life marketing

By Sam L

Dec 23, 2015

Very interesting and logical presentation. I enjoyed the lectures.

By Mazen A

Sep 18, 2023

It was really a great course and I learned many many things in it

By نعمه ص ا ف

Dec 13, 2021

I benefited a lot from the course and also had fun while studying

By Tatiana R

Jul 9, 2020

It was excellent, very practical and great examples. Recommended.

By Monika s

Jun 10, 2020

It was good content course but facing issue to get my certificate

By Pooja S

Apr 8, 2019

Amazing course! Very informative and useful. Thank you professor.

By Ben F

Aug 16, 2017

amazing course! interesting, helpful and spectacularly delivered.

By John G

Jun 12, 2017

Some very useful concepts that are easy to aply in life and work.