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Back to Viral Marketing and How to Craft Contagious Content

Learner Reviews & Feedback for Viral Marketing and How to Craft Contagious Content by University of Pennsylvania

4.8
stars
5,216 ratings

About the Course

Ever wondered why some things become popular, and other don't? Why some products become hits while others flop? Why some ideas take off while others languish? What are the key ideas behind viral marketing? This course explains how things catch on and helps you apply these ideas to be more effective at marketing your ideas, brands, or products. You'll learn how to make ideas stick, how to increase your influence, how to generate more word of mouth, and how to use the power of social networks to spread information and influence. Drawing on principles from his best-selling book, "Contagious: Why Things Catch On," Professor Jonah Berger illustrates successful strategies for you to use buzz to create virality so that your campaigns become more shareable on social media and elsewhere. By the end of this course, you'll have a better understanding of how to craft contagious content, build stickier messages, and get any product, idea, or behavior to catch on....

Top reviews

R

Jul 25, 2020

Educational and eye opening, the instructor offered amazing content with examples and links to further look into the topics mentioned. A great tool to have for anyone in business, sales, or marketing.

RC

Dec 20, 2018

Pleasant tone, many tangible illustrations that bring the theory to life. Well-balanced pace. Could be complemented by a practical exercise - but perfect for working professionals who have less time.

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876 - 900 of 1,670 Reviews for Viral Marketing and How to Craft Contagious Content

By Ria K

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Aug 9, 2017

Very Helpful in understanding the concept of viral marketing.

By Veronica G

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Jun 11, 2017

Great course, great professor. Clear & concrete explanations.

By Amit K

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Jan 1, 2022

Very crisp, while being sufficiently lucid! Highly recommend

By Alejandro C L

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Aug 7, 2020

Excelente forma de aprender. Quedé tremendamente satisfecho.

By Tazzy B

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Jun 14, 2020

Great Course! It was very informational and I learned a lot.

By Mic T

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Jan 18, 2020

Really smooth and easy to follow. Just what school should be

By ANA R

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Aug 8, 2017

Excellent course! Extremely useful! I strongly recommend it!

By Karandeep T

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Jul 14, 2017

WELL ITS BECOME EASY TO STUDY FROM HOME AT ANY POINT OF TIME

By Hb S

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May 23, 2017

Excellent course and excellent teacher. Thank you very much.

By Ghazala R

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Aug 2, 2022

good information, but not sure if all will stick with me :)

By Marinda P

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Sep 9, 2021

too good to be true can get this insight from online course

By Leah C

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Oct 28, 2020

Very interesting. Packed a lot of info into a small course.

By Steven H

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Apr 13, 2020

Jonah Berger is fantastic. Excellent quality of the course.

By Pedro P Q M

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Mar 14, 2020

Excelente curso y también la forma de enseñar del profesor.

By Omar F Z

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Feb 26, 2020

This course is better for us to learn something enchanting!

By Apurv K

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Sep 21, 2019

Best course ever on Content Curation and Product Marketing.

By Aneta R d S

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Mar 26, 2019

Very interesting, presented in a clear and interesting way.

By Nicole M

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Jan 20, 2018

really enjoyed it, not too drawn out and has great concepts

By Oscar A H A

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Feb 19, 2017

need more reference abpout the books about viral marketing.

By Eufrocina B

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Sep 25, 2020

The most fascinating and engaging course I've done so far!

By JESUS G D

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May 2, 2020

Marvelous course, one of the best professor i've ever had.

By Philip J

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Apr 23, 2020

Great class, what an amazing instructor! Totally recommend

By Cyrine B

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Oct 27, 2019

Amazing and catchy content ! I really enjoyed this course

By Scott S

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Nov 4, 2018

Very interesting content and easy to understand and apply.

By Chuong T

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Nov 10, 2017

Short, Concise, and to the point. Love the video example.