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Back to Viral Marketing and How to Craft Contagious Content

Learner Reviews & Feedback for Viral Marketing and How to Craft Contagious Content by University of Pennsylvania

4.8
stars
5,216 ratings

About the Course

Ever wondered why some things become popular, and other don't? Why some products become hits while others flop? Why some ideas take off while others languish? What are the key ideas behind viral marketing? This course explains how things catch on and helps you apply these ideas to be more effective at marketing your ideas, brands, or products. You'll learn how to make ideas stick, how to increase your influence, how to generate more word of mouth, and how to use the power of social networks to spread information and influence. Drawing on principles from his best-selling book, "Contagious: Why Things Catch On," Professor Jonah Berger illustrates successful strategies for you to use buzz to create virality so that your campaigns become more shareable on social media and elsewhere. By the end of this course, you'll have a better understanding of how to craft contagious content, build stickier messages, and get any product, idea, or behavior to catch on....

Top reviews

R

Jul 25, 2020

Educational and eye opening, the instructor offered amazing content with examples and links to further look into the topics mentioned. A great tool to have for anyone in business, sales, or marketing.

RC

Dec 20, 2018

Pleasant tone, many tangible illustrations that bring the theory to life. Well-balanced pace. Could be complemented by a practical exercise - but perfect for working professionals who have less time.

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801 - 825 of 1,670 Reviews for Viral Marketing and How to Craft Contagious Content

By Jorge C

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Sep 24, 2017

Becoming a Viral Expert: Your Life Depends of This Marvellous Course!!!

By Riana B

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Sep 17, 2017

I loved this course! I learned so much useful information. Thank you!

By Samandra V

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Mar 25, 2020

This class is mind blowing! I enjoyed every second of his teachings!!!

By DICKY S

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Apr 27, 2019

Do you want to learn all about viral? This is one of the best material

By Judith C M

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Mar 10, 2018

information was very comfortable to digest. I understood what I learnt

By Aparna S

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Mar 8, 2018

I just wish that I could get feedback on what I tried from the author.

By Alexander I Z

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Jul 26, 2017

THANK YOU I would not like I would LOVE to get more Study of the some.

By Neha J

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Apr 29, 2017

This was the first COURSERA course I took and I found it very helpful.

By Jennifer E

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Feb 18, 2017

A great course! I went through it twice and I'll probably do it again.

By Kleio F

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Dec 4, 2019

An eye-opening course for marketing beginners. I highly recommend it.

By Jack L

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Aug 26, 2019

How make impactant content, wowww is incredible and very interesting.

By Jean-Marie B

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Oct 25, 2017

simple and straight forward, easy to apply and understand. thank you.

By Saloni K

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Aug 13, 2017

Great course for those starting out in the content / marketing domain

By Darija L

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Aug 11, 2017

Very interesting, easy to follow and professor presented great cases.

By Keisuke H

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Jul 29, 2017

A fast way to understand how marketing can be more or less effective.

By Yogesh J

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Jun 11, 2017

Yes it was a good course and it is a must for every content marketer.

By Erin C

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May 19, 2017

Great course. Lots of valuable information and interesting examples.

By Dadá

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Sep 29, 2024

Muy bueno y claro, tiene ejempos que ayudan a entender los conceptos

By Yuli K

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Dec 6, 2020

One of the best courses ever! Thank you so, so much, Jonah Berger!!!

By Carolyn G

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Apr 21, 2020

Honestly, the best instructor, clear information, excellent content!

By Dunja S

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Mar 12, 2018

I loved this course! Very interesting and catchy!Have learned a lot!

By Ryan R

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Sep 22, 2017

Very informative, and pertinent to my field of interest. reat course

By RIDWANUL M

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Sep 24, 2020

Simply awesome! Learned a lot from this course. Jonah sir is great!

By Beth D

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Apr 4, 2020

Very thorough and easy to understand. Highly recommend this course.

By Hasan R C

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Jul 8, 2019

Wonderful course including many illustrations and scientific works.