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Back to Viral Marketing and How to Craft Contagious Content

Learner Reviews & Feedback for Viral Marketing and How to Craft Contagious Content by University of Pennsylvania

4.8
stars
5,216 ratings

About the Course

Ever wondered why some things become popular, and other don't? Why some products become hits while others flop? Why some ideas take off while others languish? What are the key ideas behind viral marketing? This course explains how things catch on and helps you apply these ideas to be more effective at marketing your ideas, brands, or products. You'll learn how to make ideas stick, how to increase your influence, how to generate more word of mouth, and how to use the power of social networks to spread information and influence. Drawing on principles from his best-selling book, "Contagious: Why Things Catch On," Professor Jonah Berger illustrates successful strategies for you to use buzz to create virality so that your campaigns become more shareable on social media and elsewhere. By the end of this course, you'll have a better understanding of how to craft contagious content, build stickier messages, and get any product, idea, or behavior to catch on....

Top reviews

R

Jul 25, 2020

Educational and eye opening, the instructor offered amazing content with examples and links to further look into the topics mentioned. A great tool to have for anyone in business, sales, or marketing.

RC

Dec 20, 2018

Pleasant tone, many tangible illustrations that bring the theory to life. Well-balanced pace. Could be complemented by a practical exercise - but perfect for working professionals who have less time.

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701 - 725 of 1,670 Reviews for Viral Marketing and How to Craft Contagious Content

By Angela P R

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Apr 15, 2017

Excellent course! Straightforward information, very friendly videos, easy to understand.

By Sandy H

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Apr 7, 2017

Excellent delivery by Prof Jonah Berger with sterling examples that simplifies learning.

By Janett G V H

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Sep 8, 2020

It is an amazing course, I appreciate the examples and the way it was explained. Thanks

By Yingying G

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May 20, 2017

Useful and inspiring course, with a large amount of examples, graphics and stastistics.

By Jacky R

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Feb 3, 2017

Very easy to follow and understand and it's great for those who are stretched for time.

By Sasha T

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Oct 7, 2020

Really informative, great case studies and really well communicated. Highly recommend.

By Faisal A

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Jun 9, 2020

Great course with a great instructor. Great option for Marketeers and Product Manager.

By Carola S

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Nov 24, 2017

The content was more than interesting and the professor explains conceptos very clear.

By Deleted A

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Nov 23, 2017

It is very good course with prectical material, which everyone can appry in daily work

By Polina K

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Jul 23, 2017

Really great course! Thanks a lot to everybody who made it so interesting and amazing!

By Wu P

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Mar 2, 2017

A self-contained, handy and practical guide to craft contagious content for marketing.

By Taylor A

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Oct 25, 2016

Great introductory course for getting in the right mindset for creating viral content!

By David C H

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Jun 12, 2016

The author is very engaging and made the material easily understandable and enjoyable.

By Taher P

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Dec 30, 2015

Excellent content of the first module, clear insights from Instructor. Thanks Coursera

By Igor Z

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May 21, 2017

Thank you for the course! Now I understand how viral marketing works! Perfect course!

By Arash A

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Jan 30, 2017

that was a great course for me , i did not have any information about viral marketing

By Deleted A

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Dec 1, 2016

Loved the lectures. I finally felt how interesting WOM and branding is!! Thanks a ton

By Jason M

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Mar 21, 2016

Cool course. Great information and reinforcement of the basics that work effectively.

By anand l

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May 2, 2020

Mr.Johan Berger his english accent is super. The way he exposes things are also nice

By Marina G

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Apr 11, 2020

the content is concentrated and perfectly illustrated.. it was an amazing experience

By rewan m m m

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Oct 5, 2017

it's really one of the best courses i took, may look short but straight to the point

By Sebastian G

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Aug 29, 2017

Great material to help you go through the basics. Real page(well, screen...)-turner.

By Vassilena V

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May 7, 2017

A nicely done overview of Jonah's book "Contagious" with lots of practical examples.

By Nolen J

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Feb 20, 2017

Very interesting framework for thinking about how to be effective with social media.

By Claudia o

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Nov 16, 2016

Wonderful course, very useful and the materials are taught in a fun interesting way.