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Back to Viral Marketing and How to Craft Contagious Content

Learner Reviews & Feedback for Viral Marketing and How to Craft Contagious Content by University of Pennsylvania

4.8
stars
5,216 ratings

About the Course

Ever wondered why some things become popular, and other don't? Why some products become hits while others flop? Why some ideas take off while others languish? What are the key ideas behind viral marketing? This course explains how things catch on and helps you apply these ideas to be more effective at marketing your ideas, brands, or products. You'll learn how to make ideas stick, how to increase your influence, how to generate more word of mouth, and how to use the power of social networks to spread information and influence. Drawing on principles from his best-selling book, "Contagious: Why Things Catch On," Professor Jonah Berger illustrates successful strategies for you to use buzz to create virality so that your campaigns become more shareable on social media and elsewhere. By the end of this course, you'll have a better understanding of how to craft contagious content, build stickier messages, and get any product, idea, or behavior to catch on....

Top reviews

R

Jul 25, 2020

Educational and eye opening, the instructor offered amazing content with examples and links to further look into the topics mentioned. A great tool to have for anyone in business, sales, or marketing.

RC

Dec 20, 2018

Pleasant tone, many tangible illustrations that bring the theory to life. Well-balanced pace. Could be complemented by a practical exercise - but perfect for working professionals who have less time.

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851 - 875 of 1,670 Reviews for Viral Marketing and How to Craft Contagious Content

By Zac P

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Mar 21, 2017

Great lectures with plenty of useful examples and great insights!

By Kristy G

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Jul 5, 2016

I suspect I shall review this course multiple times. Great stuff.

By Mariela S H

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Jun 7, 2016

Loved it, very useful and easy to understand and put to practice.

By Sandy A

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Mar 17, 2018

Great course! Concise information, very well presented. Thanks!

By Mitaali V

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May 19, 2020

Informative and very easy to understand thanks to Prof. Berger!

By Jeff G

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Apr 22, 2020

Good practical learnings delivered in an easy to follow manner!

By santiago p

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Oct 28, 2019

excelente curso informacion de alta calidad muy real y practico

By Thomas M

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Feb 13, 2017

Great content, would recommend to anyone in sales or marketing.

By Maximilian B

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Jan 14, 2017

Really helpful and interesting course which is also well taught

By Anju T M

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Aug 11, 2016

It is an exceptional course... holds the key to viral marketing

By Madhav L

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Jun 4, 2022

Everything is good but last modual have to be more intractive.

By Krishnanunni V

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Oct 30, 2019

A very informative course with well placed, relevant examples.

By Erfan M

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Mar 5, 2019

Very good course, covering message strategy in a modern sense.

By RUCHIRA L

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Aug 5, 2017

excellent course...helped me a lot to forge strategies at work

By Victor S

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May 14, 2017

Very useful, very engaging and interesting. Strongly Recommend

By Dmytro N

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May 7, 2017

A very good course to expand your knowledge of viral marketing

By Moamen

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Jan 6, 2017

It's amazing course from a world class tutor. Thank you Jonah.

By Yuhao C

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Jan 4, 2017

Good Course！ I learn a lot from it， especially the first week.

By Avi B

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Jan 3, 2017

The course is well structured. and he made it clean and clear.

By Babazinkosi N

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Jun 10, 2024

I loved this course. It was very interesting and eye opening.

By CATHERINE L

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Aug 20, 2023

very useful content and great teacher, very clear. Thank you.

By Dahlia A M

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May 21, 2022

Absolutely informative, to the point and very well presented!

By Asmae B

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Aug 20, 2019

Very interesting, useful and amazing course.Thank you so much

By Jubril B

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Oct 29, 2018

I thoroughly enjoyed this course and I learnt so much from it