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Learner Reviews & Feedback for Think Outside the Inbox: Email Marketing by Google

4.8
stars
2,330 ratings

About the Course

Think Outside the Inbox: Email Marketing is the fourth of seven courses in the Google Digital Marketing & E-commerce Certificate. This course will explore how to execute a successful email marketing campaign. Email marketing is one of the oldest and most proven digital marketing channels, and it is an essential component of an overall digital marketing strategy. Email is a primary channel for many businesses in reaching existing customers, encouraging interaction with the business, driving purchases, and building loyalty. In this course, you’ll explore email marketing and cover topics like: creating an email marketing strategy, executing email campaigns, and measuring the results of those campaigns. You’ll also learn how to use mailing lists and utilize automation and workflows. Google employees who currently work in the field will guide you, providing hands-on activities and examples that simulate common digital marketing and e-commerce tasks while showing you some of the best tools and resources used on the job. Learners who complete the seven courses in this program will be equipped to apply for entry-level jobs in digital marketing and e-commerce. No previous experience is necessary. By the end of this course, you will be able to do the following: - Write effective preview text and subject lines using best practices - Create email marketing automation and workflows - Build and maintain email lists - Write effective email copy - Conduct contact management and list segmentation - Employ best practices to handle personally identifiable information, or PII, and user data safely - Measure and analyze email campaign results...

Top reviews

SS

Jan 7, 2024

Love this course. The delivery was perfect. Lots of practice exercises. Also taught goals setting and other important lessons. Major trouble is the difficulty with signing up for Constant Contact.

SD

Oct 3, 2022

The concept of email marketing was completely new to me. The tutor in this course has gracefully explained different aspects of email marketing. I am extremely happy to gain this unique knowledge.

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501 - 525 of 525 Reviews for Think Outside the Inbox: Email Marketing

By Hammad Y

Sep 18, 2024

لقد انتظرت كثيرا لانهي الدورة وفي الاخير الشهادة التي اخذها ليست محترفة بالمرة !!! تبدو وكانها مزورة او تصميم ولد وليس موقع له سمعته

By Rosemarie M

Jun 24, 2023

Very basic and introductory. Get hands on experience doing some exercises. Caught a couple of mistakes in the course.

By Ariane L

Sep 30, 2024

I liked the course but the audio issues distracted me from the content that I almost didn't want to finish it.

By Morena L

Sep 16, 2024

There is too much video content and alot of information is repetitive.

By Dan P

Jul 29, 2024

A lot of information, some useful, some very confusing.

By vedashri m

Oct 3, 2022

good course for email mrkt

By Samra Z

Oct 14, 2024

gooddddd

By Rhonda F

Jan 19, 2023

I learned some useful information in the very beginning of the course, and I appreciate that. We did get practice creating email campaigns. That was another positive.

It seemed the rest of just filling time. If we'll never need to use the formulas given because email marketing software automates this, why put so much emphasis on it? And why make it such a critical part of the quizzes?

There were also some discrepancies. When what the instructor said didn't match what was on the screen, which should we believe? It turned out there was no consistent answer. I searched elsewhere and found what I needed.

By Lindsey A

Nov 16, 2023

My least favorite course. Email Marketing focuses' equally on the content as much as they do the metrics. However, I found the final quiz of this course to not be worded to be easily understood. The scenarios were not easy to grasp, whereas the previous module quizzes were. It has been the only final quiz I have failed 3x with the same grade (75%) and had to wait to retake, while my prior quizzes of this module were 80s and 90s.

By Marilyn P

Aug 3, 2022

Could not open most of the Exemplor reports as I use an Apple computer and Powerpoint is not an accepted app. Google - a large number of people use Apple so making courses accessible to everyone should be a priority.

By cristopher l

Nov 9, 2023

Way to much fluff. There was some good information in the course but They padded it with too much stuff that wasn't related to marketing. This entire course could have been a single article.

By nathan k

Aug 15, 2022

This one is bad and confusing. Math are hard.

By Pawan k s

Jul 25, 2023

thanks

By Cbreaton

Apr 4, 2024

place is essentially a scam. I feel like they charged me alot of money for nothing. Wouldn't refund me and is now forcing me to share personalized ID information instead of allowing me to skip giving this information. Its blocking me from my learning path. And offered no refund when their system charged me double the money . The information that was very terribly articulated. They offered discounts that weren't applied. I would suggest MASTER CLASS UDEMY OR ANY OTHER ONLINE PLATFORM. SCAM ALERT!

By Brandon M

Nov 11, 2024

Nothing of value to learn here. It's a huge waste of time and money You'll learn more for free off of youtube, which you'll have to do anyways if you take this course since it teaches you nothing.

By Asmaa F

May 20, 2024

the teacher's facial and body movements specially her eyes and eyebrows were very strange and completely uncomfortable, that is the reason why It took me so long finishing the course.

By Ratheesh K K

Sep 6, 2023

I paid for all 7 courses and you are requesting for payment for the 5th course. I am not able to access now. It is not fair and unfortunate. hope you will make a solution now.

By Audrey G

Sep 20, 2023

The tests have too many similar answers that could all be the correct one. They are the basic questions that should be obvious and yet multiple answers are correct.

By Habibur R

Oct 9, 2023

I didn't enjoy the course at all, especially the self assessments were very boring. Peer reviewed assignment would make this course more effective and fun.

By Sargam S

May 28, 2023

A very boring course with general info that is freely available on internet.

By Sameer S

Oct 25, 2024

very bad fuck you did not give me certificate bsdk

By hinzu

Dec 28, 2023

Pretty much on the surface overview. Worthless.

By Matthew B

Jun 11, 2024

Outdated content - would not recommend.

By Arhum Y

Oct 1, 2022

its quite tough

By David M

Oct 2, 2022

Trainer