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Learner Reviews & Feedback for Think Outside the Inbox: Email Marketing by Google

4.8
stars
2,330 ratings

About the Course

Think Outside the Inbox: Email Marketing is the fourth of seven courses in the Google Digital Marketing & E-commerce Certificate. This course will explore how to execute a successful email marketing campaign. Email marketing is one of the oldest and most proven digital marketing channels, and it is an essential component of an overall digital marketing strategy. Email is a primary channel for many businesses in reaching existing customers, encouraging interaction with the business, driving purchases, and building loyalty. In this course, you’ll explore email marketing and cover topics like: creating an email marketing strategy, executing email campaigns, and measuring the results of those campaigns. You’ll also learn how to use mailing lists and utilize automation and workflows. Google employees who currently work in the field will guide you, providing hands-on activities and examples that simulate common digital marketing and e-commerce tasks while showing you some of the best tools and resources used on the job. Learners who complete the seven courses in this program will be equipped to apply for entry-level jobs in digital marketing and e-commerce. No previous experience is necessary. By the end of this course, you will be able to do the following: - Write effective preview text and subject lines using best practices - Create email marketing automation and workflows - Build and maintain email lists - Write effective email copy - Conduct contact management and list segmentation - Employ best practices to handle personally identifiable information, or PII, and user data safely - Measure and analyze email campaign results...

Top reviews

SS

Jan 7, 2024

Love this course. The delivery was perfect. Lots of practice exercises. Also taught goals setting and other important lessons. Major trouble is the difficulty with signing up for Constant Contact.

SD

Oct 3, 2022

The concept of email marketing was completely new to me. The tutor in this course has gracefully explained different aspects of email marketing. I am extremely happy to gain this unique knowledge.

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451 - 475 of 526 Reviews for Think Outside the Inbox: Email Marketing

By Syed M

•

Nov 17, 2022

Hi,

It was a great fun to learn with courser & practice activities are just mind blowing so far. Personally, i am loving it & it has added a great value to my profile.

Tutor Miss Miriam is cool, clear & polite explanations to every single week & every module through out, as it should be for the course like "Think outside the inbox" !

However, all of the tutors & courses have added weightage to my profile so far & i am ready for the next course already.

Have Fun :)

By Brian B

•

Nov 25, 2023

The course is very informative, overall it’s quite good but the exams ask too many questions that seem to be intentionally misleading or unnecessarily complicated. Just ask straightforward questions. And most of the test questions should be about email marketing not about setting goals and then asking a bunch of confusing questions about goal setting, that was already covered in the first course of this program extensively.

By Lisa E

•

Aug 10, 2023

Some of the information was difficult to translate from the videos to the quizzes. I would have a video transcript open, answer what was listed and still have to answer questions differently. Email marketing is a broad, creative topic and this really demonstrated how interpretation plays such a huge role. Not all specifics were clear - and I had to google them.

By Over S

•

Sep 12, 2022

Honestly it's a great, informative course with a ton of stuff to learn. My only problem was that some of the material didn't line up with the quizzes, there's a section in Week 5 where the displayed information is different from what the instructor said. I tried it both ways and it told me I was wrong both times.

By Parick O N

•

Nov 12, 2022

Excellent materials. I have not mastered it all but I have so far gained in-depth foundational knowledge for my professional growth as a digital marketing and e-commerce professional. Thank you

By shruti s

•

Jun 5, 2023

I liked the course it did cover a lot of information . I feel there could have been more material and assignments to make you more familiar and confident. I will surely recommend it to others.

By Alene S

•

Oct 26, 2022

Very informative course. I enjoyed the presenter as well. Very good hands on approach. Would suggest a "mock" acted out presentation to help visualize a presentation to stakeholders.

By 121833201024 g

•

Jun 20, 2023

Great it gives deep knowledge of email marketing, the kinds and types of email marketing and how we can contact customers in different stages. it makes u think outside the box.

By Jennifer O

•

Dec 1, 2022

It would be great if it were more specific on how to make the templates. Instead of just filling in. Also could improve on the instructions and what is expected of our work.

By Susie V

•

Dec 3, 2023

Email marketing has many more items than anything that I thought it would have in it. This is a good thing and different ways to mean your goals.

By Hoa N

•

Nov 6, 2022

Conceptual & informative learning about email marketing & tools in curating email marketing campaigns. Suitable for beginners.

By Daniela L

•

Sep 11, 2024

More detailed and step-by-step practice with calculations of rates. It does have practice, but more practice would be a plus.

By Miguel R

•

Oct 25, 2024

Aprendí muchas cosas, eso me encanta, pero siento que repiten algunos conceptos o definiciones de cursos anteriores.

By siddque.akbar

•

Apr 9, 2023

1. 1st 2 weeks are weak.

2. last 3 weeks are very good.

3. thank you team for making this course for us.

By Rich P

•

Apr 5, 2023

this was the toughest of the 4 I have taken so far. I really look forward to using some of the skills

By Farah F

•

Jan 23, 2024

Kindly l am adult student kindly solve my problem upgrade requirement but it not possible .

By Vishal P 1

•

Nov 5, 2022

Very good course useful for learning from the basics and its

knowledgable to its depth

By Kashif A

•

Nov 7, 2022

Email marketing is one of the most interesting and in demand skill offer by Coursera.

By Shelley M S

•

Aug 9, 2022

Excellent content, wish there was more on actually how to write content better

By Ivan G

•

Dec 27, 2022

Week 5 projects were boring would have appreciated more real life examples.

By GoHyosub d

•

May 23, 2023

Optimized Course & great insight to learn the importance on Email Marketing

By Dawn K M

•

Dec 21, 2023

I really enjoyed this course! Please include the timer on the quizzes.

By Ravindra R

•

Nov 19, 2022

can you reduce the difficulty for us to learn easily!

By Jolene M K

•

May 10, 2023

This section was very hard but very informative

By Olaitan O

•

Aug 31, 2023

its a welcome development,i love the course