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Learner Reviews & Feedback for Think Outside the Inbox: Email Marketing by Google

4.8
stars
2,330 ratings

About the Course

Think Outside the Inbox: Email Marketing is the fourth of seven courses in the Google Digital Marketing & E-commerce Certificate. This course will explore how to execute a successful email marketing campaign. Email marketing is one of the oldest and most proven digital marketing channels, and it is an essential component of an overall digital marketing strategy. Email is a primary channel for many businesses in reaching existing customers, encouraging interaction with the business, driving purchases, and building loyalty. In this course, you’ll explore email marketing and cover topics like: creating an email marketing strategy, executing email campaigns, and measuring the results of those campaigns. You’ll also learn how to use mailing lists and utilize automation and workflows. Google employees who currently work in the field will guide you, providing hands-on activities and examples that simulate common digital marketing and e-commerce tasks while showing you some of the best tools and resources used on the job. Learners who complete the seven courses in this program will be equipped to apply for entry-level jobs in digital marketing and e-commerce. No previous experience is necessary. By the end of this course, you will be able to do the following: - Write effective preview text and subject lines using best practices - Create email marketing automation and workflows - Build and maintain email lists - Write effective email copy - Conduct contact management and list segmentation - Employ best practices to handle personally identifiable information, or PII, and user data safely - Measure and analyze email campaign results...

Top reviews

SS

Jan 7, 2024

Love this course. The delivery was perfect. Lots of practice exercises. Also taught goals setting and other important lessons. Major trouble is the difficulty with signing up for Constant Contact.

SD

Oct 3, 2022

The concept of email marketing was completely new to me. The tutor in this course has gracefully explained different aspects of email marketing. I am extremely happy to gain this unique knowledge.

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426 - 450 of 526 Reviews for Think Outside the Inbox: Email Marketing

By JOSEPH A

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Nov 15, 2022

Great

By Argwens O

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Oct 29, 2022

good

By Oruamete O

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Oct 1, 2022

nice

By Hemanth H

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Sep 21, 2022

Wow!

By Atharv S N

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Oct 21, 2024

nice

By Muhammad T

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Aug 3, 2024

Nice

By Noor-ul- H

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Jul 21, 2024

Good

By Kamron J

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May 23, 2024

Good

By Priya R D

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Apr 13, 2024

good

By Naima B

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Feb 3, 2024

good

By Mohamed E H I T S

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Dec 18, 2023

Good

By ASHISH G

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Dec 17, 2023

good

By Ploy R

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Oct 16, 2023

good

By Akur S

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Oct 1, 2023

good

By Galo A

•

Nov 16, 2022

good

By Mujtaba H

•

Jun 9, 2022

well

By Mohammed A S

•

Sep 14, 2024

yes

By Dhairya A

•

Jul 8, 2023

grt

By VINIT S

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Mar 26, 2023

...

By IDOWU O

•

Apr 26, 2023

ok

By Dechdumrong P

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Sep 24, 2024

-

By Ravshanbek M

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May 3, 2024

.

By Oltinoy T

•

Apr 29, 2024

5

By Chukwuma I

•

Jan 29, 2024

From the "step" directions, it seems as if the "Activity: Present email marketing data to stakeholders" was supposed to have a "Summary" template link to work with. Where we could find summary, recommendation, speaker-notes spaces to fill. The Exemplar after it also did not have a "Summary" exemplar link as well to see what a clear example of what a good answer would be. It was just explained in the write-ups. Please can we get feedback on this? I also feel maybe there should be a way for users to view all their posts made in the peers' section in a course (that's in the entire series) and the interactions the posts received, sort of like a mini how social media platform. That'll boost more connectivity amongst the learners. I also think it would be nice to know the tutors can pop up once in a while to read and interact with our posts. It'll be very encouraging and feel like real-time learning. The course was fun overall. And I was happy to learn new things. Miriam did a fabulous job.

By Jasmyn S

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Sep 29, 2022

I though this was the most dense of all the courses so far, but I also found it to be extremely helpful. I haven't ever run into anything in college that taught me much about email marketing specifically, or any of the marketing terms and how to utilize it within an email marketing campaign (ROI, Open Rate, Conversion Rate, etc.). Week 5 is the first time where the whole week is dedicated to a project and I found it to be extremely engaging. I took off a star because the final quiz was difficult and possibly included incorrect information?