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Learner Reviews & Feedback for Think Outside the Inbox: Email Marketing by Google

4.8
stars
2,330 ratings

About the Course

Think Outside the Inbox: Email Marketing is the fourth of seven courses in the Google Digital Marketing & E-commerce Certificate. This course will explore how to execute a successful email marketing campaign. Email marketing is one of the oldest and most proven digital marketing channels, and it is an essential component of an overall digital marketing strategy. Email is a primary channel for many businesses in reaching existing customers, encouraging interaction with the business, driving purchases, and building loyalty. In this course, you’ll explore email marketing and cover topics like: creating an email marketing strategy, executing email campaigns, and measuring the results of those campaigns. You’ll also learn how to use mailing lists and utilize automation and workflows. Google employees who currently work in the field will guide you, providing hands-on activities and examples that simulate common digital marketing and e-commerce tasks while showing you some of the best tools and resources used on the job. Learners who complete the seven courses in this program will be equipped to apply for entry-level jobs in digital marketing and e-commerce. No previous experience is necessary. By the end of this course, you will be able to do the following: - Write effective preview text and subject lines using best practices - Create email marketing automation and workflows - Build and maintain email lists - Write effective email copy - Conduct contact management and list segmentation - Employ best practices to handle personally identifiable information, or PII, and user data safely - Measure and analyze email campaign results...

Top reviews

SS

Jan 7, 2024

Love this course. The delivery was perfect. Lots of practice exercises. Also taught goals setting and other important lessons. Major trouble is the difficulty with signing up for Constant Contact.

SD

Oct 3, 2022

The concept of email marketing was completely new to me. The tutor in this course has gracefully explained different aspects of email marketing. I am extremely happy to gain this unique knowledge.

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476 - 500 of 526 Reviews for Think Outside the Inbox: Email Marketing

By Khairunisa S

Jan 20, 2023

Good content and a not many videos to watch

By Ryan T R

Dec 12, 2022

Good if your interested in emails, not me

By Zeeshan N

Feb 5, 2023

good to learn about .. gaining knowledge

By Amber R

Sep 28, 2023

Would like more data analysis practice

By Robiul C

Aug 14, 2024

Need more real life practice session

By CLAUDIA S R F

Jun 11, 2023

Thanks a lot. I liked it very much!

By RAHUL P

Sep 14, 2022

It was a good learning experience

By Smita S

Jun 16, 2023

Great content and collaborative!

By Arnold M

May 20, 2024

it is a great course

By mikael a

Jul 20, 2024

It's was amazing

By Nag R D

Oct 9, 2023

It was good

By AM t

Feb 25, 2023

good to go!

By Bhavya S

Sep 23, 2022

Insightful

By Rosemary l

May 19, 2023

enjoyed it

By Sani E Z

Jan 8, 2024

great one

By Ridhi S

Dec 7, 2022

thanks

By Zaky A

Sep 16, 2024

Good

By Mohammed I

Oct 14, 2022

good

By Abdulrahman W

Jan 10, 2024

جيد

By Linda K

Oct 20, 2022

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By Susanna K

Nov 5, 2022

Good outline but there are inconsistencies. And it was infuriating to have a question and not know where to go. Perhaps I'm missing out on the part in this course where you can ask a question and actually get an answer.

CTOR is it "unique clicks" or "clicks" I posed this question in multiple places and was never given an answer. If an email contains several CTA, or a person clicks several times on the email, what counts? how is "number of clicks" tracked? I believe it's one click per person, or "if a person clicks through an email it's counted as ONE click". I'm guessing. Sometimes the use of "Unique clicks" and "clicks" was used as the same thing.

Also, in the quiz I had a hard time distinguishing between some Specific, Measurable questions. Determining whether it was Demographic, Psychographic or Behavioral. referring me "back to the video" did not help much. And giving the answers missed once we passed would be helpful. I'm missing the distinction between Psychographic and Behavioral when different examples are given. I'm still not certain.

By Jessica J

Feb 21, 2024

While this course had some practical elements, it seemed far too focused on the language and jargon used to measure and interpret email marketing success. I work in a small organization and no one I work with uses most of this language, so the intense focus on that was kind of useless to me (e.g., I've had to explain the difference between pageviews and unique pageviews on our website to colleagues before...having to explain all the different "rates" that can measure emails is just not going to happen). I wish there was less focus on vocabulary and more on best practices.

By Albert B

Jul 8, 2022

This course is just okay. There are some mistakes in the curriculum, the quality control is not very good. I don't find that the quiz questions were well written, and the practical applications didn't demand much. Discussion topics seem to just be course filler. "Which email platform are you excited about learning and why?"

I really enjoyed the first three courses, and I have high hopes for the analytics chapter. I feel like this one was a MVP to be improved later.

By Anthony M

Dec 4, 2023

Not a bad course. this had a bunch of activities towards the end which felt like a flood. I feel this should have been spaced around the whole course. This course was very long and was personally my least favorite one so far. I hope this one was just a bump in the road for me.

By Sam S

Jun 9, 2022

This one was the most hands-on course from the Digital Marketing & e-commerce program. I was happy to have more opportunities to work and create with some of the practices but I wish there were more development and feedback with some of the work in this program.