Google
Think Outside the Inbox: Email Marketing
Google

Think Outside the Inbox: Email Marketing

This course is part of Google Digital Marketing & E-commerce Professional Certificate

Taught in English

Some content may not be translated

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Course

Gain insight into a topic and learn the fundamentals

4.8

(1,861 reviews)

|

99%

Beginner level
No prior experience required
25 hours (approximately)
Flexible schedule
Learn at your own pace

What you'll learn

  • Understand how email marketing fits into a digital marketing strategy

  • Write effective email copy, subject lines, and preview text

  • Test, execute, and optimize an email marketing campaign

  • Measure and analyze email campaign results

Details to know

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Add to your LinkedIn profile

Assessments

25 quizzes

Course

Gain insight into a topic and learn the fundamentals

4.8

(1,861 reviews)

|

99%

Beginner level
No prior experience required
25 hours (approximately)
Flexible schedule
Learn at your own pace

See how employees at top companies are mastering in-demand skills

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Build your Marketing expertise

This course is part of the Google Digital Marketing & E-commerce Professional Certificate
When you enroll in this course, you'll also be enrolled in this Professional Certificate.
  • Learn new concepts from industry experts
  • Gain a foundational understanding of a subject or tool
  • Develop job-relevant skills with hands-on projects
  • Earn a shareable career certificate from Google
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There are 5 modules in this course

You will explore what email marketing is, how it works, and why it’s useful. You’ll also learn the importance of email marketing to meet business goals. Then, you’ll use the PESTLE and SWOT frameworks to set SMART email marketing goals. To wrap up module 1, you’ll learn best practices in email marketing and how to apply them.

What's included

10 videos6 readings3 quizzes2 discussion prompts1 plugin

You will examine the most common types of marketing emails. First, you’ll learn about emails that greet customers, like acquisition emails and welcome emails. Next, you’ll learn about emails that entice subscribers, such as newsletters and promotional emails. You’ll focus on emails that keep customers, known as retention emails. Then, you’ll explore how to craft catchy email copy, write sample subject lines, and create preview text for marketing emails.

What's included

7 videos5 readings5 quizzes1 plugin

You will learn about useful tools for email marketing. You’ll determine how to create and segment email lists. You’ll also learn how to write effective emails that engage with customers. After that, you'll explore email marketing tools like HubSpot and Mailchimp and learn how they work. Then, you’ll explore crisis management and how to correct mistakes in email marketing.

What's included

8 videos11 readings7 quizzes1 discussion prompt1 plugin

You will learn about the key metrics in email marketing, such as open rate, click-through rate, unsubscribe rate, complaint rate, conversion rate, bounce rate, and more. You’ll examine how to measure, track, and analyze email campaign results. Then, you’ll learn how to effectively present email campaign results to stakeholders by creating an email marketing campaign report.

What's included

9 videos5 readings4 quizzes

You will create, manage, track, and complete a mock email marketing campaign. You’ll be given a fictional business to build the email campaign around, and you’ll employ all the strategies, tools, and tricks you’ve learned during this course to complete the campaign. First, you’ll set SMART goals for your campaign. Then, you’ll segment your email list and complete an email series. Finally, you’ll complete the campaign and end the course by analyzing the results of the campaign and presenting them to stakeholders.

What's included

4 videos10 readings6 quizzes3 discussion prompts

Instructor

Instructor ratings
4.8 (575 ratings)
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Google
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4.8

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VO
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