Think Outside the Inbox: Email Marketing is the fourth of seven courses in the Google Digital Marketing & E-commerce Certificate. This course will explore how to execute a successful email marketing campaign. Email marketing is one of the oldest and most proven digital marketing channels, and it is an essential component of an overall digital marketing strategy. Email is a primary channel for many businesses in reaching existing customers, encouraging interaction with the business, driving purchases, and building loyalty. In this course, you’ll explore email marketing and cover topics like: creating an email marketing strategy, executing email campaigns, and measuring the results of those campaigns. You’ll also learn how to use mailing lists and utilize automation and workflows.
About this Course
Skills you will gain
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- 4 stars13.56%
- 3 stars2.83%
- 2 stars1.41%
- 1 star0.60%
TOP REVIEWS FROM THINK OUTSIDE THE INBOX: EMAIL MARKETING
I've learn the complete concept of Email Marketing through this course, and most important is able to get lots of template for goal setting , data reporting purpose. Thanks Coursera :)
Excellent materials. I have not mastered it all but I have so far gained in-depth foundational knowledge for my professional growth as a digital marketing and e-commerce professional. Thank you
Thank you very much for your great job!
Lectures are presented very scientifically, easy to understand, easy to take notes for review. I feel the friendliness and energy from the instructors.
I found the content engaging, informative, and challenging. The presentation of the materials was very professional, and very effective.
About the Google Digital Marketing & E-commerce Professional Certificate
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