When you enroll in this course, you'll also be enrolled in this Specialization.
Learn new concepts from industry experts
Gain a foundational understanding of a subject or tool
Develop job-relevant skills with hands-on projects
Earn a shareable career certificate
There are 4 modules in this course
In the final project for the Sales Operations/Management Specialization, learners will be asked to apply the knowledge they have obtained by performing a critical analysis of a real-world business. Learners are to select a business that has a sales function/operation. The learners are to identify the manager responsible for the sales function (typically called a Sales Manager) and interview this person on the sales management practices at this firm.
What's included
6 videos5 readings1 peer review
Show info about module content
6 videos•Total 36 minutes
Sales Manager's Jobs•1 minute
What Does a Sales Manager Do?•3 minutes
Life of a Sales Manager•4 minutes
Skills You Need•7 minutes
Emerging Trends and Challenges•3 minutes
Q&A Week 3•18 minutes
5 readings•Total 80 minutes
Introduction to Sales Operations/Management Capstone Course and Final Project Overview•10 minutes
The Elements of a Successful Sales Business Plan•15 minutes
Sales Management Definition, Process, Strategies and Resources•30 minutes
The Four Phases In Sales Management Evolution•15 minutes
10 Management Skills that Make the Best Sales Managers Stand Out•10 minutes
1 peer review•Total 120 minutes
Final Project - Part 1•120 minutes
Recruitment and Training
Module 2•5 hours to complete
Module details
What's included
15 videos8 readings1 peer review
Show info about module content
15 videos•Total 52 minutes
Overview of Recruitment Process•4 minutes
Job Analysis•4 minutes
Duties of a Salesperson•4 minutes
Job Qualifications•5 minutes
Recruitment Funnel and Recruitment Sources•8 minutes
Interviewing•4 minutes
Employment Tests•4 minutes
Final Selection•5 minutes
Keys to Sales Training•2 minutes
Sales Training Development Process - Part 1•2 minutes
Sales Training Development Process - Part 2•2 minutes
Sales Training Content•2 minutes
Importance of Sales Training•2 minutes
Training Methods•4 minutes
Emerging Training Methods•1 minute
8 readings•Total 150 minutes
Sales Recruiters: How to Hire Top Sales People•10 minutes
Ten Shameful Recruiting Practices That Drive Candidates Away•10 minutes
The Complete Guide to The Most Effective Sales Interview Questions•30 minutes
10 of the Best Recruiting Assessment Tools•20 minutes
References: Their Importance in the Recruitment Process•20 minutes
The Business Case for Sales Training•20 minutes
Scheduling Sales Force Training: Theory and Evidence•30 minutes
Once is Not Enough: Why Sales Training Reinforcement is a Must-Have•10 minutes
1 peer review•Total 120 minutes
Final Project - Part 2•120 minutes
Territories and Compensation
Module 3•3 hours to complete
Module details
What's included
9 videos3 readings1 peer review
Show info about module content
9 videos•Total 60 minutes
Developing a Sales Territory Plan•1 minute
Factors in Territory Management•1 minute
Q&A on Territories•9 minutes
Goals of a Sales Compensation Plan•1 minute
Indirect Monetary Compensation•1 minute
Q&A on Compensation•19 minutes
Sales Force Expenses•2 minutes
Goals of Sales Expense Plan•2 minutes
Q&A on Sales Expenses•24 minutes
3 readings•Total 30 minutes
One Size Fits All? Not In Sales Territory Planning•10 minutes
Get Off My Turf: Assigning Sales Territories•10 minutes
Motivating Salespeople: What Really Works•10 minutes
1 peer review•Total 120 minutes
Final Project - Part 3•120 minutes
Evaluation
Module 4•2 hours to complete
Module details
What's included
6 videos3 readings1 peer review
Show info about module content
6 videos•Total 29 minutes
Sales Evaluation•2 minutes
Elements of Sales Performance Evaluation•1 minute
Sales Expense Analysis•2 minutes
Q&A on Sales Performance Evaluation•19 minutes
Challenges in Sales Evaluations•2 minutes
Contemporary Approach to Sales Force Evaluations•4 minutes
3 readings•Total 30 minutes
How to Measure Sales Performance•10 minutes
The 5 Most Important Sales Performance Metrics Every Rep and Manager Should Track•10 minutes
The New Science of Sales Force Productivity•10 minutes
1 peer review•Total 60 minutes
Final Project - Part 4•60 minutes
Earn a career certificate
Add this credential to your LinkedIn profile, resume, or CV. Share it on social media and in your performance review.
Instructors
Instructor ratings
Instructor ratings
We asked all learners to give feedback on our instructors based on the quality of their teaching style.
Founded in 1867, West Virginia University is moving toward a global destiny. World-class faculty are exploring everything from pulsars to nanoscale technology. Rated as the #2 public university at which to do research and a top-20 best place to work in academia, WVU is collaborating with international academic and research partners.
When will I have access to the lectures and assignments?
To access the course materials, assignments and to earn a Certificate, you will need to purchase the Certificate experience when you enroll in a course. You can try a Free Trial instead, or apply for Financial Aid. The course may offer 'Full Course, No Certificate' instead. This option lets you see all course materials, submit required assessments, and get a final grade. This also means that you will not be able to purchase a Certificate experience.
What will I get if I subscribe to this Specialization?
When you enroll in the course, you get access to all of the courses in the Specialization, and you earn a certificate when you complete the work. Your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile.
Is financial aid available?
Yes. In select learning programs, you can apply for financial aid or a scholarship if you can’t afford the enrollment fee. If fin aid or scholarship is available for your learning program selection, you’ll find a link to apply on the description page.