Learner Reviews & Feedback for Introduction to Marketing by University of Pennsylvania
About the Course
Top reviews
AS
Apr 29, 2021
Learnt a lot of concepts in marketing that were hiding in plain sight. I want to thank all the professors who were part of making this course and Wharton online for making this accessible to everyone.
AT
Jun 8, 2017
This course enhanced my perspective, I took it parallel to my ongoing courese, the cases discussed in this module helped me to analyse the application of various marketing concepts. Thanks a lot...!
2451 - 2475 of 2,483 Reviews for Introduction to Marketing
By Oswell D
•Oct 16, 2018
Some good points covered. Some presenters better than others.
By Ashish K C
•Dec 9, 2019
I was expecting coverage of more fundamentals in the course.
By SUMIN C
•Sep 4, 2018
I liked but I hope that it covers more cases before theory
By Akintoye A
•Apr 3, 2017
I feel the course could have been more engaging. Thanks
By faraz a
•Jul 16, 2018
The course felt a little outdated for the year 2018
By Adriana G
•Jun 12, 2018
Videos incompletos, por ende, material incompleto
By Kamala k
•Apr 24, 2019
It useful to basic concept of marketing
By Tony F
•Dec 15, 2017
too much terminology not much content
By María J M
•Feb 2, 2019
Week 3 needs to be more dynamic
By CIMV
•Aug 28, 2019
feels a little bit outdated.
By Tan K Y
•Jan 19, 2020
could be made even simpler!
By Barry n
•Mar 19, 2020
need feedback on quiz
By WU S
•Feb 7, 2020
Need slides to review
By Jacky C
•Mar 19, 2020
It is average.
By 张旭
•Aug 11, 2016
no slides
By Santiago B
•Mar 8, 2016
muy bueno
By แชมป์ น
•Jul 14, 2020
Great
By Груздева О А
•Jan 6, 2017
Очень трудный курс для иностранца, для которого английский не является родным. Нет презентаций. Нет даже титров на русском, хотя для украинцев их сумели сделать... . Невозможно замедлить скорость показа. Задания трудные, т.к. мало связаны с материалами лекций.
Попробую еще побороться, преодолеть сопротивление материала, но все-таки, скорее, брошу.
На курс записалась, ориентируясь на хорошие отзывы в Интернете. Но разочарована... Отзывы, на мой взгляд, явно преувеличивают достоинства курса и ничего не говорят о трудностях...
By David
•Oct 16, 2017
Difficult to find out mistakes during quizzes and no added exercises and scenarios to gain more practice. The forum was too disjointed to be able to get any adequate info out of it and finding a direct contact to work with was a problem. Have a single or two contacts with Chat hours like an actual TA would be very helpful, I was all and all very disappointed in the layout and ability to resolve questions.
By Doug E
•May 19, 2020
A lot of techniques for psychological manipulations, without any discussion of ethics for balance. Thus, Harrah's casinos are praised for identifying techniques to manipulate the mental accounting of gamblers, in order to "extract more value" from them. In that sense, it's a good course to take to be aware of these techniques when they are used against you.
By Colin M
•Apr 3, 2017
I thought that the content in this course was an inch deep and a mile wide. Students would benefit from a deeper dive in any of the areas covered in this course (e.g., branding, go-to-market, customer centricity) and from more involved case studies that cement the ideas taught in the lectures.
By Raquel O
•Jan 23, 2024
Not great. Very outdated information. I'm disappointed in the content presented by Wharton so far. The accounting course in this specialization is even more poorly composed.
By Ray
•Apr 10, 2016
Case study was useful. But the full course was cut short so it became too brief.
By Cynthia V
•Jul 27, 2022
NECESITO DAR DE BAJA EL CURSO Y NO ME DA LA OPCIÓN
By vionake
•Jun 7, 2017
The WORST course I have ever taken! Yet, it's the most expensive one! The course syllabus sounded interesting and it's from Wharton, that's why I signed up, but soon I discovered the course is not substantial, I finished this course in a week without gaining any stimulating Marketing knowledge that I have expected from Wharton. What a waste of money!!!