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Learner Reviews & Feedback for Introduction to Marketing by University of Pennsylvania

4.8
stars
12,996 ratings

About the Course

Taught by three of Wharton's top faculty in the marketing department, consistently ranked as the #1 marketing department in the world, this course covers three core topics in customer loyalty: branding, customer centricity, and practical, go-to-market strategies. You’ll learn key principles in - Branding: brand equity is one of the key elements of keeping customers in a dynamic world in which new startups are emerging constantly. - Customer centricity: not synonymous with customer service, customer centricity starts with customer focus and need-gathering. - Go-to-market strategies: understand the drivers that influence customers and see how these are implemented prior to making an investment. Complete this course as part of Wharton's Business Foundations Specialization, and you'll have the opportunity to take the Capstone Project and prepare a strategic analysis and proposed solution to a real business challenge from Wharton-governed companies like Shazam and SnapDeal or to a challenge faced by your own company or organization. Wharton-trained staff will evaluate the top submissions, and leadership teams at Shazam and SnapDeal will review the highest scoring projects prepared for their companies....

Top reviews

AS

Apr 29, 2021

Learnt a lot of concepts in marketing that were hiding in plain sight. I want to thank all the professors who were part of making this course and Wharton online for making this accessible to everyone.

AT

Jun 8, 2017

This course enhanced my perspective, I took it parallel to my ongoing courese, the cases discussed in this module helped me to analyse the application of various marketing concepts. Thanks a lot...!

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2476 - 2482 of 2,482 Reviews for Introduction to Marketing

By Mohammed S

•

Apr 8, 2024

The content of the third week lacks cohesion, with a significant amount of disorganized information pertaining to microeconomics. To enhance its effectiveness, consider restructuring the material to ensure a more logical flow and focus on key concepts within microeconomics.

By Laila A

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Jul 7, 2018

The recording quality is odd. As if the voices have been manipulated. Also one of the professors has an odd way in communicating.

By Isabella C

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Jul 28, 2022

The teaching style doesnt match how I learn best and I was really struggling trying to figure out how to unenroll

By Deleted A

•

Sep 2, 2021

I don't like this course. I don't want to continue taking this course. I want a refund.

By Amal H

•

Jan 17, 2024

bad

By Zhehui Y

•

Jul 21, 2019

神经病

By akshatha s

•

Jan 26, 2022

0