AS
Apr 29, 2021
Learnt a lot of concepts in marketing that were hiding in plain sight. I want to thank all the professors who were part of making this course and Wharton online for making this accessible to everyone.
AT
Jun 8, 2017
This course enhanced my perspective, I took it parallel to my ongoing courese, the cases discussed in this module helped me to analyse the application of various marketing concepts. Thanks a lot...!
By Marco L
•Nov 29, 2020
Interesting, well delivered concepts. I enjoyed studying marketing basics.
By Adriana W
•May 14, 2020
Good guidance into the Introduction to marketing.
Easy to follow analogies.
By Sarah J H
•Jun 11, 2018
Loved the course but the materials are from 2013 and so could be updated
By Collins O B
•Jun 23, 2017
Great Course! Got to understand most of the basic concepts in marketing.
By huzhanfox
•Nov 19, 2018
The lectures are helpful. But no slides download is a bit inconvenient.
By Nancy L
•Apr 12, 2018
Course content is very up-to date, but not very structured as a whole.
By Paul G
•Mar 30, 2016
Very informative, but I wish it was a bit longer and more indepth! :)
By Kevin S
•May 6, 2021
This is a pretty high level overview. It is indeed an "Introduction"
By Joan M
•Jul 15, 2019
Very interesting and informative. I got a lot of ideas for my books.
By Qi K
•Jan 24, 2018
定位大陆,视频不翻墙无法加载,于是磕磕碰碰靠看字幕学完了这一系列课程。我刚庄行进入MKT领域,很多知识都可以拿来立即使用! 非常感谢!
By Dhruvil K
•Jul 2, 2016
The content is very well explained. Must take course for beginners.
By Antonia S
•Oct 13, 2022
I learned a lot but In some sessions, there were too many videos.
By Lukshyaraj S
•May 4, 2020
beautifully explained non detailed course with vivid explanations
By Cherag B
•Mar 31, 2019
The test had a few very specific questions - but overall great !
By Malende S
•Dec 11, 2017
some quizzes where quite difficult but learnt a lot from course
By Lungisa S
•May 24, 2022
This was exceptional course! I'm greatful for the opportunity.
By rebecca
•Sep 12, 2019
Muy buen curso, me ha enseñado muchísimas cosas. Recomendable.
By Kat
•Aug 25, 2017
Overall great information and easily understood presentations.
By Sarah E
•Jun 5, 2017
Could have used more examples to drive home conceptual points.
By Abhishek M
•Dec 28, 2015
The course is good and it covers various aspects of marketing.
By Yoshi F T
•Mar 7, 2019
It has been possible to learn a basic framework of Marketing.
By Nicholas J N
•Jan 14, 2022
Kind of boring but very informative and obviously important
By Deleted A
•Jan 3, 2021
Material was well-presented and concepts clearly explained.
By Matilda M
•Jul 29, 2018
Great overview, easy to understand without prior knowledge.
By Alan M
•Oct 16, 2022
More interactive quizzes and illustrations would be great