AS
Apr 29, 2021
Learnt a lot of concepts in marketing that were hiding in plain sight. I want to thank all the professors who were part of making this course and Wharton online for making this accessible to everyone.
AT
Jun 8, 2017
This course enhanced my perspective, I took it parallel to my ongoing courese, the cases discussed in this module helped me to analyse the application of various marketing concepts. Thanks a lot...!
By Ahmed A A
•Aug 4, 2021
It was really a good course where I have learnt a lot.
but the course was too long to finish in 1 month and week 3 was just long
please try to reduce the number of lessons in eek three and 4
By Beatriz M
•May 12, 2020
The course could offer more applied exercises and examples (e.g., business cases). I liked the content but I don't feel I'm ready to practice it because of that.
By Wade R
•Jun 26, 2017
Very good content, well- presented, but I wish they had more detailed instructions on creating digital ad marketing campaigns for various types of startups.
By Hamid J
•Dec 23, 2022
I found it hard to comprehend the concepts well with Prof. Raju's monotonous and dull body language. Plus, I find the Indian accent extremely distracting.
By Alex K
•Mar 6, 2019
I bit outdated by this point, though many concepts are still relevant. would like to see case studies and working examples updated beyond 2014.
By Jesús A G S
•Jan 5, 2022
Very insightful course with very interesting ideas, but a little monotonous at times... By the way, I have learned a lot from these teachers!
By Kelly S
•Oct 3, 2019
Good basics to marketing. Learned a lot I can use as a budding Entrepreneur! Materials and especially examples are outdated by 5 years.
By Rachelle K
•Sep 23, 2020
Interesting course! I did find it a bit dry at times though and hard to absorb. The quiz questions were also a bit hard to understand.
By Ali A
•Aug 7, 2019
Lectures are great, but transcription is not very much helpful, it is better off to have a PDF file that is written on the topic.
By Ricardo R
•Jun 9, 2020
Na descrição da especialização em Fundamentos de negócios estava descrito que a havia a legenda em português (Brasil) e não há
By Akarsh M
•May 16, 2020
I would have really preferred if the lectures came with the slides to make it less cumbersome. All in all a good course
By David B
•Jan 24, 2024
This course is a bit slapdash, and the lack of quizzes after each video makes it hard to prepare for the quizzes.
By Nicole D
•Jul 17, 2019
It was really good BUT it is from 2013... in 6 years a lot of things have changed specially in the digital area!
By Guido T
•Jan 21, 2016
Good introduction, some modules are more interesting (less obvious, or less of a "definition list") than others.
By William J
•Dec 12, 2015
Can't see the graphs due to subtitles. Very annoying, and makes it hard to comprehend what's being explained.
By Lai W K L
•Jun 8, 2020
The course was interesting but it could perhaps feature an applied section, or have some practice scenarios.
By Yuwei Y
•Dec 30, 2017
I feel this course is too few to illustrate the basic marketing principles. It just introduces some trends.
By Alisha C
•Apr 11, 2016
This course is good for starters. Just wish it had more mentions of live examples to go with the theory
By Radiya A A
•Jul 19, 2020
I wish there was a marketing plan for a startup business that I can use it and apply my learning
By Mahamudul H
•Jul 3, 2020
The theories are monotonous. It can be made fun using interactive examples and small exercises.
By Taylor P
•Jul 13, 2021
Not what I was looking for. Too much of a big picture overview. Looking for more specifics.
By Mayank B
•Apr 15, 2017
The course was somewhat disjointed and it would be good to have some notes.
By Trúc N
•Mar 18, 2020
It's great to extend your field with extra theories and references ;)
By shiva j
•Oct 31, 2018
Good material, but not satisfied with the quality of teaching.
By Oswell D
•Oct 16, 2018
Some good points covered. Some presenters better than others.