A very good course. It covers branding, marketing (product- and customer- centricity), long-tail online marketing and marketing strategy

Prof. Fader,Prof.Khan and Prof.Raju are just amazing.They make complex Marketing concepts so simple and easy to understand to everyone.

I would recommend this course any day for anyone who would want to learn about marketing even without any prior knowledge of marketing!

I loved the courses content in that there were numerous examples, research findings, supporting the theoretical backbone of the course.

This course was amazing and so relevant. Hugely beneficial,motivating - everything I’d hoped it would be. The course was well designed.

Tihs lesson help me re-build my concept regarding marketing stratage, and extend my perception in this field, really practical for me.

Very well structured and great professors! I cant believe how much I learned about Marketing, definately worth the time and the price!

Great course since I was familiar with marketing it was easy for me but I think for the beginners it will be quite challenging. thanks

This course gives me all what I need to explore how these careers about maketing look like, and I learned and enjoyed what I recieved!

Course taught some interesting concepts in an easy to understand manner. Could have been more challenging, but still very worthwhile.

The course gives good introduction to market and brands. Definitely recommend someone who has no business background take this course!

The course presented a good mixture of strategic and tactical aspects of Marketing. The videos were well organized and easy to follow.

Really changed my opinion about markets and how they function. Successfully covers necessary basics required to understand marketing.

Very interesting course! The professors are great and besides teaching the theory they share real life examples. I'm really grateful!

It's very helpful for supporting my career as a marketing executive, especially for me who has studied Marketing Communications only.

I think this is such a great introduction to marketing. It is explained in such manner that it becomes easy and interesting to study.

muy bueno, me encanto . Aprendi muchas cosas que no sabia. creo que si no sabes nada de marketing es un buen comienzo. Lo recomiendo.

The transition from basic terminology to how they were implemented in real business scenarios was insightful & a treat to understand.

Excellent class and teachers, so rich in knowledge, and the examples provided in order to have a better understanding of the subject.

Que excelente contenido y visión integral del tema,manejo acertado de los especialistas qué imparten conocimiento.super recomendado!

My first course course on Coursera, delivered excellently by Wharton of The University of Pennsylvania. Very useful and informative.

this was great! really opened my eyes to the world of marketing and the meaning behind everything that is put into consumers' faces.

Developed a lot of interest in Marketing and want to do my MBA at Wharton School of business.Excellent teaching by three professors.

A very informative course, especially the way of teaching is phenomenal and the concepts are cleared! I really recommend this course

Event though I did a Marketing subject at university 17 years ago, this course presented me with a lot of new cutting-edge concepts.