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Learner Reviews & Feedback for Introduction to Marketing by University of Pennsylvania

4.8
stars
12,996 ratings

About the Course

Taught by three of Wharton's top faculty in the marketing department, consistently ranked as the #1 marketing department in the world, this course covers three core topics in customer loyalty: branding, customer centricity, and practical, go-to-market strategies. You’ll learn key principles in - Branding: brand equity is one of the key elements of keeping customers in a dynamic world in which new startups are emerging constantly. - Customer centricity: not synonymous with customer service, customer centricity starts with customer focus and need-gathering. - Go-to-market strategies: understand the drivers that influence customers and see how these are implemented prior to making an investment. Complete this course as part of Wharton's Business Foundations Specialization, and you'll have the opportunity to take the Capstone Project and prepare a strategic analysis and proposed solution to a real business challenge from Wharton-governed companies like Shazam and SnapDeal or to a challenge faced by your own company or organization. Wharton-trained staff will evaluate the top submissions, and leadership teams at Shazam and SnapDeal will review the highest scoring projects prepared for their companies....

Top reviews

AS

Apr 29, 2021

Learnt a lot of concepts in marketing that were hiding in plain sight. I want to thank all the professors who were part of making this course and Wharton online for making this accessible to everyone.

AT

Jun 8, 2017

This course enhanced my perspective, I took it parallel to my ongoing courese, the cases discussed in this module helped me to analyse the application of various marketing concepts. Thanks a lot...!

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551 - 575 of 2,482 Reviews for Introduction to Marketing

By Daiki Y

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Oct 25, 2017

It was lucid and comprehensible. I was thrilled that I had an opportunity to learn about marketing from three professors at Wharton School of Business!

By Geo K

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Aug 28, 2021

I'm no marketing major, but these definitely increase my knowledge! I'd be able to interact in a pool of businessmen and marketing majors from now on!

By N

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Apr 30, 2020

It's an intensive, full of information course. As the title suggest it is more of an introduction, rather for people who have no idea about marketing.

By Ravi S

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Apr 24, 2020

It was easy to understand course that gave basics of product marketing. All three professors provided compelling situations backed with real examples.

By Aatur S

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Sep 17, 2019

The course was very interesting and the teachers were great. It was an excellent course overall and introduced me to the basic concepts of marketing.

By Henrique M

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Jun 24, 2018

Excellent introduction to the subject. The professors are very captivating. It brings and highlights latest research and clear focus on today's world.

By S R

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Mar 15, 2021

I liked the cours. It was very informative and productive. The lectures were very usefull.

If you are interesting in Marketing, recommend this cours.

By HB K

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May 23, 2020

Great course, I have really enjoyed the professors and how they were explaining and teaching in the videos. It was easy to understand and comprehend.

By Thayaparan N

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Mar 5, 2020

Its very useful to me while i'm studying this course i am able to connect and understand with the present activities of product/services of companies

By Anastasios V

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Jun 2, 2019

Amazing course! The professors are really doing a great job and you can learn significant terminology about Marketing. Would definitely recommend it!

By Richelle R

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Aug 16, 2017

Really wonderful insight, I think it would be great if there were more quiz questions and critical thinking questions incorporated into the lectures.

By Jorge E

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Sep 13, 2016

Amazing marketing overview, focused on reflecting on strategic thinking vs. tactical, which is the key to become a successful marketing professional!

By Fahd H

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Dec 27, 2015

Fantastic lectures by all three professors. Very nicely designed questions in the tests, which ensure one gets the concept than cramming up lessons !

By Guhan K

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Jul 28, 2022

A good course with lot of information on marketing. Persuation is the only topic that is a bit confusing (only to me I guess). Otherwise, I enjoyed.

By Paul R G D l V

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Feb 23, 2021

Professors are clear and leave you with a desire for more Knowledge, I only hope one day they can create intermediate and advanced marketing courses

By Remigius R

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Jan 11, 2020

Great course with a lot of insights from the time i have finished i feel more confident to apply these insights in the real marketplace immediately.

By K F

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Nov 29, 2019

This is so valuable course.

I've learned about a lot of Marketing and Branding Strategies.

I saw a lot of practical and concrete cases here.

Thank you.

By Shannon I Z

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Nov 5, 2019

I really enjoyed this course style and implementation, a really great introduction to what Coursera is all about. It's the experience I'd hoped for!

By CHEBETT K

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Mar 4, 2016

A good course introducing marketing. i hope we could have the advanced marketing course. but i will sure participate in the other marketing courses.

By Rohit R

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Feb 5, 2016

Very informative and I can relate most of concepts to real world marketing scenarios. Examples that were used in video tutorials were really catchy.

By Raji M

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Jan 6, 2016

Very informative. Would have liked to have more study materials to support the course. Would definitely look out for more courses from these tutors.

By Subramaniam B

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Apr 25, 2020

Highly relevant course content, super delivery and engaging case studies. Really loved the course. Thanks for having this designed for all of us :)

By Walter R

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Jul 18, 2016

A really interesting course that provided so much more depth around the elements of marketing than I though possible in such a short space of time.

By Sayo A

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Jun 3, 2020

Introduction to Marketing is my favorite course in the Business Foundations Specialization. It's an amazing and insightful course. Well worth it!

By TONG N I

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May 21, 2018

It is very useful with new beginners like me who is not in marketing major. This course gives me the ideas of background knowledge in Marketing.