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Learner Reviews & Feedback for Introduction to Marketing by University of Pennsylvania

4.8
stars
12,996 ratings

About the Course

Taught by three of Wharton's top faculty in the marketing department, consistently ranked as the #1 marketing department in the world, this course covers three core topics in customer loyalty: branding, customer centricity, and practical, go-to-market strategies. You’ll learn key principles in - Branding: brand equity is one of the key elements of keeping customers in a dynamic world in which new startups are emerging constantly. - Customer centricity: not synonymous with customer service, customer centricity starts with customer focus and need-gathering. - Go-to-market strategies: understand the drivers that influence customers and see how these are implemented prior to making an investment. Complete this course as part of Wharton's Business Foundations Specialization, and you'll have the opportunity to take the Capstone Project and prepare a strategic analysis and proposed solution to a real business challenge from Wharton-governed companies like Shazam and SnapDeal or to a challenge faced by your own company or organization. Wharton-trained staff will evaluate the top submissions, and leadership teams at Shazam and SnapDeal will review the highest scoring projects prepared for their companies....

Top reviews

AS

Apr 29, 2021

Learnt a lot of concepts in marketing that were hiding in plain sight. I want to thank all the professors who were part of making this course and Wharton online for making this accessible to everyone.

AK

Dec 5, 2015

I am really enjoying this course and the lessons are easy to follow. The instructor gives great examples to sum up each lesson and her explanations really hone in on what marketing actually entails.

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726 - 750 of 2,482 Reviews for Introduction to Marketing

By Liu D

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Feb 29, 2016

by attending this course, I feel to gain a fundamental knowledge of Marketing and advertising. Good course, recommend!

By Anthony J

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Jan 7, 2016

Very informative. From zero knowledge, i am able to apply basic marketing concepts to personnal projects. Thanks you !

By Ana L S

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Dec 27, 2015

It was better than I expected. After completing the course I feel confident that I´ve learned the basics of marketing.

By Nino S

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Jun 29, 2021

Very helpful and easy to follow. However, I feel that at some times Professor Raju's videos get a bit too monotonous.

By Wan L

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Jun 16, 2021

An incredible course. Amazing and useful introduction to branding, pricing, customer centric… . Teachers are awesome.

By Qazi M

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Jun 28, 2020

This course is very very helpful.

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By Deborah Z

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Apr 16, 2020

So happy I decided to take this course, I found enormous value and practical applications. Professors were excellent.

By Maria P

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Mar 22, 2020

Great course! Amazing teachers. Highly recommended. I didn´t know much about marketing and now things are most clear.

By Jeb B

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Mar 7, 2020

Very comprehensive and informative. I finished the course with skills to take action in several areas of the company.

By Abdulaziz A

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Oct 25, 2016

Learnt so much. Actually, I started loving marketing and especially digital marketing. Totally recommend this course.

By Andy M

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Oct 2, 2016

Excellent course filled with tons of useful information. I'd love to come back and review the contents in the future.

By Alejandro M G

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Jul 2, 2020

A truly comprehensive course with all the required fundamentals to understand and work in the Marketing environment.

By Anshuman C

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May 5, 2020

Clear and succinct good quality explanation. Coursera features like saving notes made the experience more beautiful.

By khalid m

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Oct 20, 2019

So awesome to have such knowledge. If this is the introduction then what would be the advance. eager to learn a lot.

By Katherine L

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Sep 6, 2017

As a newbie in Marketing, this was the perfect foundation for me! I loved how the professors gave specific examples!

By Clarissa F R R

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Aug 8, 2021

Excelente curso, se entiende super bien y los maestros explican muy bien y los temas a tratar son muy interesantes.

By Zhi X H

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Jun 14, 2020

Very clear and concise teaching. Good case studies examples that enable us to see theories being put into actions.

By Sheleka T

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Apr 13, 2020

A very structured and comprehensive online course. I was very pleased with the engaging and informative lecturers.

By MateusZanini

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Nov 12, 2019

Great course that summarize important topics about marketing focused on customer relationship and brand positioning

By Syed M M G

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Oct 6, 2018

Excellent course to help me get started. Really enjoyed the lectures and concepts presented. Thank you instructors!

By Edward Z

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May 14, 2018

For a marketing novice. This was an incredible way to understand how corporates think about customers and products.

By Dorothy M

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Dec 3, 2015

great course. Had I known earlier marketing could be so interesting, I would have long dropped my PhD in history :)

By fatima d

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May 24, 2021

thank you so much for this course , it help me a lot in my first step in marketing thank you again for this chance

By Stephen S

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May 30, 2018

Refreshing perspective from consumer-centric marketing placed side by side with classic product-centric marketing.

By Ankur M

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Mar 5, 2016

The Course brings together some very critical elements of Marketing and all these concepts are very well explained