Working as a graphic designer for 20 years and partnering with marketing teams, I found that this course gave me greater insight into what goes into marketing.

The course was good ,it was useful in undestanding the depths of the marketing ,how marketing takes place insights into the the marketing, exceution & brand .

This was comprehensive, taught by the best, and now I want more. Thanks everybody for helping me get to this point. Going up levels is life always feels great!

This is an amazing course due to two reasons. It starts from basics with real life examples and teaches both traditional and latest methodologies of Marketing!

The knowledge transfer was simply exceptional. The Professors had a deep understanding of the subject matter and were able to seamlessly communicate it to me.

Very insightful, relevant, and useful in real-life application and project execution. Looking forward to the other courses in the Business Foundations module.

I would like to thank the faculties who conducted this short term course. This gave me an idea and understanding about marketing behavior and customer values.

excellent. I feel humbled to have learnt a lot from Wharton professors who have explained marketing in a way much simplified, and practical manner. Thank you

Amazing professors with great content. Wish the third module was a little shorter or at least did the comprehension checks throughout like the other modules.

This course was amazing. As an undergraduate with limited experience in marketing, this course exposed me and gave me an in-depth understanding of marketing.

Thank you very much.

I learn many useful thing from this course and I hope be able to pass the other courses of this type.

best regards,

Elham Ghorbani Totkaleh

Opened my eyes to the breadth and depth of marketing. The three professors who lecture explain topics clearly and are obviously knowledgeable in their field.

Great intro course - I came away with a better baseline understanding of marketing concepts, and a desire to learn more and apply them to my daily work life!

The course is very educational and the professors pedagogy is beyond review. Very practical and helpful for my understanding. Thank you Coursera and Wharton.

Magnific course, with technical content very rich in information and wonderful teachers who are great reference in the field in the market. Simply the best!

Informative and up-to-date ideas of marketing not just showcase through theories and concepts but also through real-life occurrences of different companies.

The course provides valuable insights about marketing as well as necessary knowledge and strategies in order to succeed On the very competitive market place

These are up to date techniques and concept, bearing in mind technological and research developments. A quick way to acquaint oneself with marketing basics.

Genial! Realmente todo el contenido se encuentra óptimamente organizado y puntual. Toca temas vitales del marketing. Totalmente recomendado.

Coursera rules!

Its an amazing course to provide an insight into the marketing world. Absolutely loved it! Thanks University of Pennsylvania and Wharton School of Business!

I really enjoyed the course. The instructors are exceptional, energetic and knowledgeable. The course opened up new insights I can apply to my current job.

After having some experience , it was great to revisit the fundamentals . It strengthened my current outlook on marketing and will help me in application .

The content was easy to understand, wonderfully delivered and not monotonous. The times set per video are manageable and Iam happy with how flexible it is!

Excellent review of marketing concepts, trends, and methods. Instructors deliver lectures with special energy and clear passion for what they are teaching.

The course was extremely informative. The presentations were very well laid out, presenting us with proper real-time examples of the terms being discussed.