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Learner Reviews & Feedback for Customer Analytics by University of Pennsylvania

4.6
stars
11,850 ratings

About the Course

Data about our browsing and buying patterns are everywhere. From credit card transactions and online shopping carts, to customer loyalty programs and user-generated ratings/reviews, there is a staggering amount of data that can be used to describe our past buying behaviors, predict future ones, and prescribe new ways to influence future purchasing decisions. In this course, four of Wharton’s top marketing professors will provide an overview of key areas of customer analytics: descriptive analytics, predictive analytics, prescriptive analytics, and their application to real-world business practices including Amazon, Google, and Starbucks to name a few. This course provides an overview of the field of analytics so that you can make informed business decisions. It is an introduction to the theory of customer analytics, and is not intended to prepare learners to perform customer analytics. Course Learning Outcomes: After completing the course learners will be able to... Describe the major methods of customer data collection used by companies and understand how this data can inform business decisions Describe the main tools used to predict customer behavior and identify the appropriate uses for each tool Communicate key ideas about customer analytics and how the field informs business decisions Communicate the history of customer analytics and latest best practices at top firms...

Top reviews

ND

Jan 30, 2019

Though I have worked on Customer Analytics with my previous work experiences and also on Surveys etc at George Brown College Canada, this module was more than insightful. Lots of learning to learn eh!

AA

Aug 4, 2020

This course includes a comprehensive overview of the all the basic models that are used to analyze data concerning customer behavior. The real-life examples made it easier to relate to those theories.

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1176 - 1200 of 2,527 Reviews for Customer Analytics

By Deepak s t

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Aug 2, 2019

excellent explanation by all faculties

By Pranav A

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Mar 18, 2019

Fantastic course! Amazing Professors!!

By Shailesh P

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Dec 4, 2018

Very informative course,Well explained

By MD M R K

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Feb 18, 2018

It is very helpful for develop career.

By VJ

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Nov 16, 2015

good material and interesting delivery

By Mubarak H

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Mar 24, 2021

Great experience Thanks you Teachers

By Diego G M

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Jan 25, 2021

Nice experience with great teachers !

By daniel r

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Jul 13, 2020

I couldn't have found a better course

By Anar A

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May 22, 2020

Thank you for the course. it is great

By Suvarchala K

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Apr 26, 2020

Well designed Course with application

By foo h j k

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Apr 25, 2020

Great prof giving real life examples.

By Carlota S

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Feb 18, 2020

Really Informative and useful content

By Mohan V

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Oct 1, 2019

Great course for Business Executives.

By SOPHIELU

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Aug 25, 2018

Highly Recommand, excellent teaching!

By Michal B

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May 21, 2017

The most valuable course on Coursera!

By Siva P

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Apr 16, 2017

great class. definitely worth taking.

By KONAKANCHI S P

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Jul 8, 2016

good Course,gave a lot of insights!!!

By tridib r

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Sep 4, 2024

Great insights into customer buying.

By Agganoor S C S

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Aug 4, 2020

Thank you for putting up this course

By Yee S L

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Jul 16, 2020

Understandable and good explanations

By Prashant A

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Mar 26, 2020

Very Helpful and insightful as well.

By Siddhivinayak S

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Aug 23, 2019

Pleasure to learn form such scholars

By Tatiana F R

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Oct 23, 2017

Great teachers, interesting content.

By Vladimir P

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Feb 10, 2017

Great content! Valuable information!

By Santosh L R

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Jan 10, 2017

every marketing guys must know this.