Chevron Left
Back to Customer Analytics

Learner Reviews & Feedback for Customer Analytics by University of Pennsylvania

4.6
stars
11,226 ratings

About the Course

Data about our browsing and buying patterns are everywhere. From credit card transactions and online shopping carts, to customer loyalty programs and user-generated ratings/reviews, there is a staggering amount of data that can be used to describe our past buying behaviors, predict future ones, and prescribe new ways to influence future purchasing decisions. In this course, four of Wharton’s top marketing professors will provide an overview of key areas of customer analytics: descriptive analytics, predictive analytics, prescriptive analytics, and their application to real-world business practices including Amazon, Google, and Starbucks to name a few. This course provides an overview of the field of analytics so that you can make informed business decisions. It is an introduction to the theory of customer analytics, and is not intended to prepare learners to perform customer analytics. Course Learning Outcomes: After completing the course learners will be able to... Describe the major methods of customer data collection used by companies and understand how this data can inform business decisions Describe the main tools used to predict customer behavior and identify the appropriate uses for each tool Communicate key ideas about customer analytics and how the field informs business decisions Communicate the history of customer analytics and latest best practices at top firms...

Top reviews

ND

Jan 30, 2019

Though I have worked on Customer Analytics with my previous work experiences and also on Surveys etc at George Brown College Canada, this module was more than insightful. Lots of learning to learn eh!

MA

Aug 4, 2020

This course includes a comprehensive overview of the all the basic models that are used to analyze data concerning customer behavior. The real-life examples made it easier to relate to those theories.

Filter by:

1 - 25 of 2,392 Reviews for Customer Analytics

By Vinod D T

Nov 29, 2018

By Apoorv K

May 11, 2018

By Tariq H

Sep 5, 2017

By Raul

Jan 12, 2019

By Efe E

Feb 9, 2019

By Shruti S

Nov 14, 2016

By Anne V

Sep 11, 2016

By ayush a

Apr 6, 2017

By Srinivasa R K J

Jun 28, 2016

By Tiffany T

Jul 28, 2019

By Md. A B A

Aug 5, 2020

By Portia T J

Feb 3, 2020

By Noel D

Jan 31, 2019

By Stephen S

Jul 15, 2020

By DPS

Mar 14, 2021

By Clifford N D

Dec 12, 2020

By Dom A

Apr 21, 2020

By Paulius P

Jul 30, 2019

By hemalshah21

Feb 5, 2020

By Francisco A O A

Mar 7, 2016

By Shatrughan S

Jun 14, 2022

By Aayush K

Jul 7, 2022

By Muhammad Z A

Nov 17, 2022

By Suparno B

Jul 27, 2019

By Ivan K S

Dec 5, 2022