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Learner Reviews & Feedback for Customer Analytics by University of Pennsylvania

4.6
stars
11,850 ratings

About the Course

Data about our browsing and buying patterns are everywhere. From credit card transactions and online shopping carts, to customer loyalty programs and user-generated ratings/reviews, there is a staggering amount of data that can be used to describe our past buying behaviors, predict future ones, and prescribe new ways to influence future purchasing decisions. In this course, four of Wharton’s top marketing professors will provide an overview of key areas of customer analytics: descriptive analytics, predictive analytics, prescriptive analytics, and their application to real-world business practices including Amazon, Google, and Starbucks to name a few. This course provides an overview of the field of analytics so that you can make informed business decisions. It is an introduction to the theory of customer analytics, and is not intended to prepare learners to perform customer analytics. Course Learning Outcomes: After completing the course learners will be able to... Describe the major methods of customer data collection used by companies and understand how this data can inform business decisions Describe the main tools used to predict customer behavior and identify the appropriate uses for each tool Communicate key ideas about customer analytics and how the field informs business decisions Communicate the history of customer analytics and latest best practices at top firms...

Top reviews

ND

Jan 30, 2019

Though I have worked on Customer Analytics with my previous work experiences and also on Surveys etc at George Brown College Canada, this module was more than insightful. Lots of learning to learn eh!

AA

Aug 4, 2020

This course includes a comprehensive overview of the all the basic models that are used to analyze data concerning customer behavior. The real-life examples made it easier to relate to those theories.

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1101 - 1125 of 2,527 Reviews for Customer Analytics

By Nitish P

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Jun 13, 2020

Easy to learn with tons of material provided.

By Purushothaman K

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Apr 29, 2020

classes were very interesting and informative

By Damaso P

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Jun 4, 2018

Excellent professors. Very good explanations.

By Sanjay K

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Sep 1, 2017

Excellent, eye opener, engaging!!! Thank you!

By aloudier@yahoo.fr

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Aug 30, 2016

great course. The quizz part ould be improved

By Sunil K

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Jan 20, 2016

Thanks for putting up such a great course !!!

By Nguyen T T

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Sep 9, 2021

Great course. Excellent instructors, content

By Amanda

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Sep 30, 2020

Really interesting and well executed course.

By Regulthafus C T A

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Jun 1, 2020

Thank you, a very good course and I love it.

By Shyam

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May 25, 2020

amazing professionals and covered all topics

By rutuja n

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Sep 11, 2019

Helpful for non-technical explorers as well!

By Sakshi A

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Aug 22, 2019

This was really good experience of learning.

By s . v r

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Jun 21, 2019

Good to understand thinking in a logical way

By MD K A B A G

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Jan 9, 2018

Very good course and very easy to understand

By ch s

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Jan 1, 2017

THAT WAS A GREAT LEARNING EXPERIENCE. THANKS

By Daniel O

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Jul 3, 2016

Great choice to start in the analytics world

By Charliemo Y

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Jul 22, 2021

Great Course for imrpovig marketing ability

By Messias U

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Dec 30, 2020

My rating is what I expect from the course!

By Vedant M

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Jun 13, 2020

I would have liked more real time examples.

By Shaharol N B M

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Dec 3, 2018

Excellent knowledge about Customer Analysis

By Vignesh R

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Sep 24, 2018

Great, Loved the course material & content!

By Shahid H

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Nov 30, 2023

An excellent primer to Customer Analytics.

By ys s

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Nov 3, 2022

Awesome Course Very Informative and Useful

By Rudraksh P

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Nov 24, 2019

Excellent Explanation and content delivery

By Ambika G

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Jan 18, 2019

Very helpful and interesting way of study.