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Learner Reviews & Feedback for Customer Analytics by University of Pennsylvania

4.6
stars
11,850 ratings

About the Course

Data about our browsing and buying patterns are everywhere. From credit card transactions and online shopping carts, to customer loyalty programs and user-generated ratings/reviews, there is a staggering amount of data that can be used to describe our past buying behaviors, predict future ones, and prescribe new ways to influence future purchasing decisions. In this course, four of Wharton’s top marketing professors will provide an overview of key areas of customer analytics: descriptive analytics, predictive analytics, prescriptive analytics, and their application to real-world business practices including Amazon, Google, and Starbucks to name a few. This course provides an overview of the field of analytics so that you can make informed business decisions. It is an introduction to the theory of customer analytics, and is not intended to prepare learners to perform customer analytics. Course Learning Outcomes: After completing the course learners will be able to... Describe the major methods of customer data collection used by companies and understand how this data can inform business decisions Describe the main tools used to predict customer behavior and identify the appropriate uses for each tool Communicate key ideas about customer analytics and how the field informs business decisions Communicate the history of customer analytics and latest best practices at top firms...

Top reviews

ND

Jan 30, 2019

Though I have worked on Customer Analytics with my previous work experiences and also on Surveys etc at George Brown College Canada, this module was more than insightful. Lots of learning to learn eh!

AA

Aug 4, 2020

This course includes a comprehensive overview of the all the basic models that are used to analyze data concerning customer behavior. The real-life examples made it easier to relate to those theories.

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1126 - 1150 of 2,527 Reviews for Customer Analytics

By Moses A

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Jul 2, 2018

Awesome course. Gained a whole lot from it

By Arindam D

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Apr 16, 2018

The course is very helpful and Interactive

By Tom B

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Oct 30, 2017

Great course for aspiring marketing people

By kartik

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Sep 24, 2017

A must do course for future data analysts!

By Patrick M

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May 2, 2016

Excellent depth and breadth of instruction

By OYINDAMOLA S

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Sep 21, 2021

I really enjoyed every stage of the class

By Chioma

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Sep 22, 2020

The course was indept and very educative.

By Animesh S

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Jan 10, 2020

It was ery much helpful and knowledgeble.

By Akshay S S

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Oct 1, 2019

Thank you for sharing information with me

By Srikar R

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Jul 4, 2019

very challenging and intellectual content

By Sasidhar N

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Jul 14, 2018

Best course with great leaning experience

By ALHASSIM B A

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Apr 18, 2018

This course is good for me as a beginner.

By Kartik G A

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Jan 26, 2018

Gives a good overview of analytics.

Thanks

By Rosana S X d O

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May 21, 2017

Interesting course with great professors.

By George C

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Oct 12, 2016

Excellent course. I have learned a lot...

By Rajashree S

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Sep 23, 2016

Nice Course... cleared the fundamentals..

By Aditya V

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Mar 7, 2016

Great Course learn a lot about marketing.

By John J

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Dec 27, 2015

Very good general approach to the subject

By arad s

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Dec 13, 2015

A perfect course with the best professors

By yash s

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Feb 15, 2022

Must do course for a modern day marketer

By Lukman L

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Sep 21, 2020

THIS COURSE IS WELL LOADED, THANKS A LOT

By Miao Z (

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Jun 9, 2020

Great course! need to digest for a while

By Sheryl R

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May 3, 2020

Very interesting and challenging course!

By Lim K B J

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Mar 2, 2020

Excellent course on customer analytics.

By Kwame M

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Aug 10, 2019

It was a nice experience.Thanks so much.