Google
Satisfacción garantizada: desarrolla estrategias de fidelización de clientes en línea

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Google

Satisfacción garantizada: desarrolla estrategias de fidelización de clientes en línea

Google Career Certificates

Top Instructor

6,649 already enrolled

Included with Coursera Plus

Gain insight into a topic and learn the fundamentals.
4.9

(416 reviews)

Beginner level
No prior experience required
Flexible schedule
Approx. 26 hours
Learn at your own pace
99%
Most learners liked this course
Gain insight into a topic and learn the fundamentals.
4.9

(416 reviews)

Beginner level
No prior experience required
Flexible schedule
Approx. 26 hours
Learn at your own pace
99%
Most learners liked this course

What you'll learn

  • Identificar estrategias comunes para fidelizar clientes en comercio electrónico

  • Administrar las relaciones con las y los clientes y medir su grado de satisfacción

  • Buscar, postularte y prepararte para entrevistas de trabajo

  • Crear un portafolio y/o un currículum para presentarlo en empresas

Details to know

Shareable certificate

Add to your LinkedIn profile

Assessments

21 quizzes

Taught in Spanish

See how employees at top companies are mastering in-demand skills

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Build your Marketing expertise

This course is part of the Google Marketing Digital e E-Commerce Professional Certificate
When you enroll in this course, you'll also be enrolled in this Professional Certificate.
  • Learn new concepts from industry experts
  • Gain a foundational understanding of a subject or tool
  • Develop job-relevant skills with hands-on projects
  • Earn a shareable career certificate from Google
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Earn a career certificate

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There are 4 modules in this course

Conocerás la importancia de la fidelización en el comercio electrónico y aprenderás a crear relaciones sólidas con tus clientes. También descubrirás cómo medir su satisfacción. Luego, explorarás técnicas para retener a tus clientes, como los programas de fidelización, el remarketing dinámico y el seguimiento posterior a la compra.

What's included

9 videos6 readings3 quizzes1 plugin

Investigarás la manera de recopilar y analizar datos para una tienda en línea. Luego, descubrirás cómo usar los datos recopilados para mejorar las conversiones y aumentar las ventas. Además, aprenderás a identificar qué productos están funcionando bien y cuáles están teniendo un bajo rendimiento. Finalmente, descubrirás cómo mejorar el rendimiento del producto en función de los datos.

What's included

8 videos11 readings8 quizzes2 plugins

Participarás en una serie de actividades interactivas basadas en los conceptos explorados y las competencias adquiridas a lo largo del programa. También, explorarás algunas habilidades de preparación para los empleos, desarrollarás tu currículum vitae y te entrenarás en la realización de entrevistas laborales.

What's included

20 videos22 readings9 quizzes1 peer review3 discussion prompts

Repasarás lo que aprendiste a lo largo del Certificado de Carrera de Google en Marketing Digital y Comercio Electrónico. Explorarás recursos profesionales adicionales y reflexionarás sobre todo lo aprendido. Al final del programa, tendrás que compartir tus objetivos profesionales con otros/as estudiantes.

What's included

3 videos4 readings1 quiz1 discussion prompt1 plugin

Instructor

Instructor ratings
4.8 (76 ratings)
Google Career Certificates

Top Instructor

Google
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Learner reviews

Showing 3 of 416

4.9

416 reviews

  • 5 stars

    90.16%

  • 4 stars

    7.67%

  • 3 stars

    1.19%

  • 2 stars

    0.23%

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    0.71%

IF
5

Reviewed on Feb 23, 2024

OH
5

Reviewed on May 7, 2024

MV
5

Reviewed on Feb 14, 2024

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