Google
Google Marketing Digital e E-Commerce Professional Certificate
Google

Google Marketing Digital e E-Commerce Professional Certificate

Tu camino hacia una carrera en marketing digital. Con este programa, adquirirás las habilidades necesarias para que puedas trabajar en marketing digital y comercio electrónico en menos de seis meses. No necesitas contar con título universitario ni acreditar experiencia previa en el área.

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4 months
at 10 hours a week
Flexible schedule
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Earn a career credential that demonstrates your expertise
4.9

(3,484 reviews)

Beginner level

Recommended experience

4 months
at 10 hours a week
Flexible schedule
Learn at your own pace

What you'll learn

  • Aprende los fundamentos del marketing digital y comercio electrónico y adquiere las habilidades necesarias para conseguir un trabajo de nivel inicial

  • Atrae clientes e interactúa con ellos y ellas a través de canales de marketing digital, como la búsqueda y el correo electrónico

  • Mide el rendimiento de los esfuerzos de marketing a través de analítica y datos

  • Crea tiendas de comercio electrónico, analiza el rendimiento de los esfuerzos en línea y aumenta la fidelidad de tus clientes

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Taught in Spanish

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Prepare for a career in Business

  • Receive professional-level training from Google
  • Demonstrate your proficiency in portfolio-ready projects
  • Earn an employer-recognized certificate from Google

Professional Certificate - 7 course series

What you'll learn

  • Describir las responsabilidades de un/a coordinador/a de marketing digital y un/a analista de comercio electrónico de nivel inicial (o similar).

  • Describir las responsabilidades laborales de un/a coordinador/a de marketing digital y un/a analista de comercio electrónico de nivel inicial

  • Explicar el concepto del embudo de marketing

  • Comprender los elementos y objetivos de una estrategia de marketing digital y comercio electrónico

Skills you'll gain

Category: Digital Marketing
Category: E-Commerce
Category: Data Storytelling
Category: Customer experience strategy (CX)
Category: Marketing Strategy and Techniques
Category: Key Performance Indicators (KPIs)
Category: Social Media Marketing
Category: Data-Driven Decision-Making
Category: Goal Setting
Category: Marketing Communications
Category: Digital Advertising
Category: Search Engine Marketing
Category: Marketing Analytics
Category: Email Marketing
Category: Marketing

What you'll learn

  • Identificar estrategias para crear reconocimiento de marca entre los y las clientes potenciales

  • Explicar el propósito del SEO (optimización de motores de búsqueda) y sus términos más importantes

  • Optimizar el contenido del sitio web para SEO

  • Comprender el marketing de motores de búsqueda (SEM) y cómo beneficia a las empresas

Skills you'll gain

Category: Keyword Research
Category: Search Engine Optimization
Category: Search Engine Marketing
Category: Pay Per Click Advertising
Category: Google Ads
Category: Digital Marketing
Category: Customer Acquisition Management
Category: Online Advertising
Category: Digital Advertising
Category: Web Analytics and SEO
Category: Marketing Channel
Category: Marketing Strategies
Category: Target Audience
Category: Lead Generation
Category: Customer Engagement

What you'll learn

  • Definir el marketing en redes sociales y describir para qué sirve

  • Identificar los pilares del marketing en redes sociales: estrategia, planificación, escucha e interacción, informes y redes sociales de pago

  • Definir los objetivos de una campaña en redes sociales

  • Redactar, diseñar y reutilizar contenido atractivo para redes sociales

Skills you'll gain

Category: Social Media Marketing
Category: Target Audience
Category: Social Media Strategy
Category: Paid media
Category: Advertising Campaigns
Category: Brand Management
Category: Marketing Analytics
Category: Social Media Management
Category: Social Media Campaigns
Category: Content Marketing
Category: Digital Advertising
Category: Social Media Content
Category: Customer Engagement
Category: Content Creation

What you'll learn

  • Comprende el rol del marketing por correo electrónico en una estrategia digital

  • Redacta de forma efectiva correos electrónicos, asuntos y textos de vista previa

  • Prueba, ejecuta y optimiza una campaña de marketing por correo electrónico

  • Mide y analiza los resultados de la campaña de correo electrónico

Skills you'll gain

Category: Email Marketing
Category: Performance Metric
Category: Key Performance Indicators (KPIs)
Category: Promotional Strategies
Category: Marketing Analytics
Category: Management Reporting
Category: Personally Identifiable Information
Category: Business Metrics
Category: HubSpot CRM
Category: Data Security
Category: Marketing Strategy and Techniques
Category: Content Creation
Category: Direct Marketing
Category: Campaign Management
Category: Digital Marketing
Category: Marketing Automation

What you'll learn

  • Definir la planificación y las estrategias de medios

  • Describir qué define una campaña de marketing exitosa

  • Evaluar las métricas comparándolas con los objetivos de rendimiento y ajustar un presupuesto o una estrategia de marketing

  • Crear presentaciones e informes para las partes interesadas sobre el progreso o el éxito de una campaña de marketing e ideas importantes

Skills you'll gain

Category: A/B Testing
Category: Key Performance Indicators (KPIs)
Category: Spreadsheet Software
Category: Return On Investment
Category: Google Ads
Category: Google Analytics
Category: Marketing Analytics
Category: Stakeholder Communications
Category: Presentations
Category: Data Analysis
Category: Web Analytics
Category: Digital Marketing
Category: Performance Measurement
Category: Performance Metric
Category: Data Visualization
Category: Media Planning
Category: Advertising Campaigns
Category: Marketing Budgets
Category: Marketing Effectiveness

What you'll learn

  • Comprender las estrategias y prácticas esenciales de comercio electrónico

  • Explicar qué son las tiendas y plataformas de comercio electrónico y cómo funcionan

  • Crear una experiencia de cliente atractiva en línea utilizando las mejores prácticas

  • Crear una tienda de comercio electrónico simulada utilizando Shopify

Skills you'll gain

Category: E-Commerce
Category: Google Ads
Category: Advertising Campaigns
Category: Online Advertising
Category: Market Research
Category: Market Trend
Category: Product Planning
Category: Order Fulfillment
Category: Target Audience
Category: Marketing Strategies
Category: Market Analysis
Category: Payment Systems
Category: Customer Engagement
Category: Digital Advertising
Category: Trend Analysis

What you'll learn

  • Identificar estrategias comunes para fidelizar clientes en comercio electrónico

  • Administrar las relaciones con las y los clientes y medir su grado de satisfacción

  • Buscar, postularte y prepararte para entrevistas de trabajo

  • Crear un portafolio y/o un currículum para presentarlo en empresas

Skills you'll gain

Category: Customer Engagement
Category: Marketing Analytics
Category: Presentations
Category: E-Commerce
Category: Loyalty Programs
Category: Customer Retention
Category: Interviewing Skills
Category: Customer Analysis
Category: Brand Loyalty
Category: Web Analytics
Category: Data-Driven Decision-Making
Category: Performance Metric
Category: Business Metrics
Category: Product Improvement
Category: Workforce Development
Category: Customer Service
Category: Customer Relationship Management

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¹Based on Coursera learner outcome survey responses, United States, 2021.