Meta
Measure and Optimize Social Media Marketing Campaigns
Meta

Measure and Optimize Social Media Marketing Campaigns

This course is part of Meta Social Media Marketing Professional Certificate

Taught in English

Some content may not be translated

Anke Audenaert

Instructor: Anke Audenaert

58,707 already enrolled

Included with Coursera Plus

Course

Gain insight into a topic and learn the fundamentals

4.9

(1,593 reviews)

|

98%

Beginner level

Recommended experience

Flexible schedule
Learn at your own pace

What you'll learn

  • Understand different techniques used to optimize marketing campaigns, such as attribution and marketing mix models

  • Implement an A/B test to optimize your campaign

  • Analyze dashboards and evaluate the ROI from your social media marketing efforts

  • Present and communicate the results of your campaign to a team

Details to know

Shareable certificate

Add to your LinkedIn profile

Course

Gain insight into a topic and learn the fundamentals

4.9

(1,593 reviews)

|

98%

Beginner level

Recommended experience

Flexible schedule
Learn at your own pace

See how employees at top companies are mastering in-demand skills

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Build your Marketing expertise

This course is part of the Meta Social Media Marketing Professional Certificate
When you enroll in this course, you'll also be enrolled in this Professional Certificate.
  • Learn new concepts from industry experts
  • Gain a foundational understanding of a subject or tool
  • Develop job-relevant skills with hands-on projects
  • Earn a shareable career certificate from Meta
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Recommended if you're interested in Marketing

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Learner reviews

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4.9

1,593 reviews

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SN
5

Reviewed on May 25, 2022

ZH
5

Reviewed on Jun 20, 2021

PW
4

Reviewed on May 28, 2022

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