Meta
Measure and Optimize Social Media Marketing Campaigns
Meta

Measure and Optimize Social Media Marketing Campaigns

Anke Audenaert

Instructor: Anke Audenaert

74,199 already enrolled

Included withCoursera Plus

Gain insight into a topic and learn the fundamentals.
4.9

(1,745 reviews)

Beginner level

Recommended experience

Flexible schedule
Approx. 10 hours
Learn at your own pace
98%
Most learners liked this course
Gain insight into a topic and learn the fundamentals.
4.9

(1,745 reviews)

Beginner level

Recommended experience

Flexible schedule
Approx. 10 hours
Learn at your own pace
98%
Most learners liked this course

What you'll learn

  • Apply different techniques used to optimize marketing campaigns, such as attribution and marketing mix models

  • Implement an A/B test to optimize your campaign

  • Analyze dashboards and evaluate the ROI from your social media marketing efforts

Details to know

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Add to your LinkedIn profile

Assessments

10 assignments

Taught in English

See how employees at top companies are mastering in-demand skills

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Build your Marketing expertise

This course is part of the Meta Social Media Marketing Professional Certificate
When you enroll in this course, you'll also be enrolled in this Professional Certificate.
  • Learn new concepts from industry experts
  • Gain a foundational understanding of a subject or tool
  • Develop job-relevant skills with hands-on projects
  • Earn a shareable career certificate from Meta
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Earn a career certificate

Add this credential to your LinkedIn profile, resume, or CV

Share it on social media and in your performance review

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There are 4 modules in this course

This week you’ll learn all about how to align metrics with your marketing goals and data analysis techniques. You’ll gain an understanding of common terms, such as return on investment and lifetime value, and learn how to calculate them.

What's included

14 videos8 readings4 assignments

In the second week, you’ll learn how to evaluate the success of your advertising campaigns. You’ll learn to evaluate campaign results reports and you’ll learn how lift studies can help you determine the impact of your campaign.

What's included

7 videos2 readings2 assignments

In the third week, you’ll learn to optimize advertising using A/B testing and you’ll learn how attribution can help you to evaluate and optimize your advertising strategy across different platforms.

What's included

7 videos1 reading2 assignments

This week, you’ll learn how to tell the full story of your campaign and communicate its results to a larger audience in an effective presentation. You’ll learn how to tell a clear story with data and focus on the insights that will help determine the next steps in your marketing efforts.

What's included

8 videos3 readings2 assignments1 discussion prompt

Instructor

Instructor ratings
4.8 (577 ratings)
Anke Audenaert
Meta
39 Courses729,810 learners

Offered by

Meta

Recommended if you're interested in Marketing

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4.9

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