This two-module Social Media Marketing program prepares you for entry-level digital marketing and e-commerce roles. You'll learn to attract and engage customers through various social channels and drive transactions.
Recommended experience
What you'll learn
Understand social media trends and their impact on brand and customer engagement.
Create and optimize Facebook and Instagram business pages.
Develop and implement effective social media ad campaigns.
Leverage YouTube and LinkedIn for marketing and brand building.
Skills you'll gain
Details to know
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October 2024
12 assignments
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There are 2 modules in this course
This two-module Social Media Marketing program prepares you for entry-level digital marketing and e-commerce roles. You'll learn to attract and engage customers through various social channels and drive transactions. Guided by industry experts, you'll engage in hands-on activities and real-world examples that simulate common digital marketing tasks, building practical skills.
What's included
127 videos10 assignments
This two-module Social Media Marketing program prepares you for entry-level digital marketing and e-commerce roles. You'll learn to attract and engage customers through various social channels and drive transactions. Guided by industry experts, you'll engage in hands-on activities and real-world examples that simulate common digital marketing tasks, building practical skills.
What's included
2 assignments
Instructor
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Frequently asked questions
To build brand advocacy on social media, engage your audience with high-quality content, encourage user-generated content, and interact with followers regularly. Foster strong relationships through personalized responses and incentives, and collaborate with influencers to amplify your reach and credibility.
Social media advocacy boosts brand visibility, enhances trust and credibility, and drives higher engagement. It leverages authentic user-generated content, which can attract new customers and strengthen relationships with existing ones, ultimately leading to increased sales and loyalty.
Brand advocacy involves loyal customers or fans who actively promote and support your brand through word-of-mouth, social media, and other channels. These advocates share positive experiences and recommend your products or services, helping to build credibility and attract new customers.