Social media platforms are driven by digital advertising. As a result, social media advertising is affordable and can be purchased at almost any budget. Targeting options in social media advertising are also sophisticated. It is possible to tailor ads around a user’s behaviors (e.g., likes, posts and clicks). This course unpacks small business use cases of Facebook, Instagram and Twitter advertising. From basic campaigns, to advanced techniques including lookalike modeling and audience retargeting, this course shows how to effectively advertise on three major social media platforms.
About this Course
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TOP REVIEWS FROM SOCIAL MEDIA ADVERTISING
that was an amazing and helpful course it helped me a lot to understand the right advertising techniques that can boost my targeted audience
Absolutely loved this fun and interesting course. I have a small issue with the rubrics as it isn't marked correctly.
This course is full of useful lessons that will equip learners who are needing this. Thanks for the opportunity. Thanks to Professor Chris J. Vargo's dedication and passion.
I would highly recommend this course to people who want to know more about social media marketing.
About the Digital Advertising Strategy Specialization
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