This course was the most challenging of them all. There were a lot of math word problems in the first module and math was never a strong point for me in college. Overall, very informative course.

I am happy to join this course, as I have provided golden and valuable information, especially in the field of advertising campaigns analysis

This course has changed my perception about Social Media Marketing Campaigns. Its an entire world out there waiting to be explored. An absolutely fantastic course that has given me the right mindset to go deeper into the social media marketing field. Loved it!

An extremely important course on the art of measuring and optimizing social media marketing campaigns along with super tips on presentation do's and don'ts! UNMISSABLE for social media marketers!

Valuable insigts. This is truly a course that's sharing value in spades!

Very useful course. Probably the best of all courses in specialization!

Amazing inputs on the Metrics to Measure the effectiveness of the ads

Insightful! Brought out the analytical skills within me...gain more knowledge on how to calculate ROAS CAC CPC LTV ROI which are prerequisites to making an inform decision on your campaign results. I further have a foundation to make a better presentation of my campaign objectives to stakeholder, and prepare a more useful advice on how to set-up a future plan as a Media Buyer. Am so glad an happy to have embark on this learning path, and prepared to take the next step to grab a global meal ticket as a certified META digital marketing associate!

To measure and optimize a social media marketing campaign, begin by setting clear goals, objectives, and key performance indicators (KPIs) to track. Utilize analytics tools to monitor engagement, reach, and conversion metrics across various social platforms. Regularly analyze the data to identify trends, successful content, and areas for improvement. Adjust your strategy based on insights gained, experimenting with different content types, posting schedules, and targeting approaches

A very complete course with the new trends and news of digital marketing. We provide ourselves with tools and advice that make our work an experience of creativity and personal growth. Thanks a lot!

This was another wonderful course from Ms. Anke. As usual, I learned a lot about measuring, optimizing, experimenting and presenting results from social media marketing ad campaigns.

Great course, as all the other ones in this specialisation

I have to say this course is absolutely wonderful!!

The best course for measures kpi and presentation

It's a perfect course with a lot of insights!

Great course. Very well explained

All peer-graded assignments should be completely changed and supervised or eliminated from courses!

Great course! As a person who wanted to be a Facebook Advertiser, this course: Measure and Optimize Social Media Marketing Campaigns" course has exceeded my expectations in every way. It's a must-take for anyone looking to upskill in social media marketing or take their existing skills to the next level. I'm not only impressed by the content and instruction but also grateful for the template it provides for creating and optimizing social media campaigns.

This course has armed me with the knowledge and tools to excel in my role, and I can't wait to put everything I've learned into practice. If you're serious about achieving success in social media marketing, don't hesitate – enroll in this course today. It's a game-changer, and I can't recommend it enough. Thank you Anke Audenaert and the course creators for such a valuable learning experience!

Measure and Optimize Social Media Marketing Campaigns is an excellent course for anyone looking to improve their social media marketing efforts. It provides a thorough understanding of key metrics and tools, practical strategies for optimization, and valuable insights from real-world examples. While it could benefit from more advanced content and community interaction, it remains a highly recommended resource for both novice and experienced marketers. This course equips learners with the knowledge and skills necessary to effectively measure and optimize their social media marketing campaigns, driving better results and improving overall marketing performance.

Search engine advertising with google ads has become a standard marketing tool for many enrepeneurs,self employed peopel and founder.for a compaign to run as efficiently as possible and achive the desired results, optimisation is essential. and on other hand,In order to track the results of your advertising efforts, you’ll need data about those results.  And, while the meta Ads Manager platform can track many things, you will have to help it a bit to track your results.  You need to connect the data related to your results (like conversions, sales etc) to the meta system.  meta provides tools for that.

This is a very helpful and very clear to understand course. Not only is the instructor very engaging that I didn't feel that I was just listening to a recording but she also included examples with visuals that are easy on the eyes and executed the actual application of the lesson and a video on how it works in real life. I love this course, I would recommended it to anyone! It also teaches skills that can be used in creating great presentations. Thank you Anke!

Very useful, full of insightfull information, the teachers are very articulate, well knowledgeable, and showcase every detail in a comprehensive way.

the course gets more insightfull as you go further through the content, i have no background in marketing, and i have learnt how to set up a campaign, how to test my results, what to expect, how to use facebook ads manager, how to read into my tests results, and how to move forward based on real time data.

Thank you very much Coursera for granting scholarship to finished this course. Thank you very much Facebook for additional knowledge and skills on social media marketing on Facebook, Instagram and other social media platforms. Thank you Very much DOST CARAGA for granting me Coursera scholarship. It is so helpful for a person with disability like me.

Thank you Professor Anke Audenaert and other professor who taught us Social Media Marketing.

Top quality. Instruction is clear and applicable. I'm eager to apply in the real world. I already have my first freelance client.

The only thing I found confusing was the use of the word "insights" in the presentations to clients or team members because this term was used earlier to refer to Facebook Insights and Instagram Insights and that is not what it is referring to here.

Thank you!

Great course! I STRONGLY recommed this course . Instructor Anke Audenaert explained the relation between Facebook Ads metrics and campaign objectives (ROAS, ROI, performance KPIS...), showed the experiments available on FB's platform (Brand Survey and Holdout Test), how to set A/B tests and last but not least, how to present marketing results to clients. Had an amazing experience!