Coursera Instructor Network
How to Sell: An Overview of Fundamental Selling Techniques
Coursera Instructor Network

How to Sell: An Overview of Fundamental Selling Techniques

Jean Barnard

Instructor: Jean Barnard

1,714 already enrolled

Included withCoursera Plus

Gain insight into a topic and learn the fundamentals.
4.7

(43 reviews)

Beginner level

Recommended experience

2 hours to complete
Flexible schedule
Learn at your own pace
Gain insight into a topic and learn the fundamentals.
4.7

(43 reviews)

Beginner level

Recommended experience

2 hours to complete
Flexible schedule
Learn at your own pace

What you'll learn

  • Analyze the sales process and its alignment with the buyer's journey.

  • Demonstrate effective cold calling techniques using social media, telephone, and email.

  • Apply listening and questioning skills to discover customer needs and build rapport.

  • Master strategies for overcoming objections and maintaining momentum in sales conversations.

Details to know

Earn a career certificate

Add to your LinkedIn profile

Recently updated!

June 2024

Assessments

4 assignments

Taught in English

See how employees at top companies are mastering in-demand skills

Placeholder
Placeholder

Earn a career certificate

Add this credential to your LinkedIn profile, resume, or CV

Share it on social media and in your performance review

Placeholder

There are 4 modules in this course

"How to Sell: An Overview of Fundamental Selling Techniques" is an essential course for those looking to master the basics of the sales process. Instructor Jean Barnard, with a vast sales background, guides students through the foundational skills needed to succeed in sales. The course covers the entire sales process, from lead generation to closing deals, and emphasizes the importance of building rapport and effectively listening to customers. By the end of the course, participants will be proficient in cold calling, offering solutions, and closing sales with confidence, making it a crucial starting point for anyone aiming to excel in a sales career.

What's included

1 video1 reading

This lesson introduces the sales process, helping you understand the buyer’s journey and explore lead-generation techniques using social media, telephone, and email. Learn how to handle objections and master the art of closing deals.

What's included

3 videos2 readings1 assignment

Focus on building rapport with customers and discovering their needs through effective listening and questioning techniques. This lesson teaches you how to control conversations and guide prospects towards evaluating your solutions positively.

What's included

3 videos1 reading1 assignment

Learn to present your product or service compellingly and confidently ask for the order. This lesson covers how to effectively offer solutions that meet your customers' needs, increasing the likelihood of closing the sale.

What's included

3 videos2 readings2 assignments

Instructor

Instructor ratings
4.6 (12 ratings)
Jean Barnard
Coursera Instructor Network
3 Courses2,925 learners

Offered by

Recommended if you're interested in Business Essentials

Why people choose Coursera for their career

Felipe M.
Learner since 2018
"To be able to take courses at my own pace and rhythm has been an amazing experience. I can learn whenever it fits my schedule and mood."
Jennifer J.
Learner since 2020
"I directly applied the concepts and skills I learned from my courses to an exciting new project at work."
Larry W.
Learner since 2021
"When I need courses on topics that my university doesn't offer, Coursera is one of the best places to go."
Chaitanya A.
"Learning isn't just about being better at your job: it's so much more than that. Coursera allows me to learn without limits."

Learner reviews

Showing 3 of 43

4.7

43 reviews

  • 5 stars

    72.09%

  • 4 stars

    23.25%

  • 3 stars

    4.65%

  • 2 stars

    0%

  • 1 star

    0%

TK
4

Reviewed on Aug 15, 2024

MV
5

Reviewed on Aug 14, 2024

K
4

Reviewed on Oct 25, 2024

New to Business Essentials? Start here.

Placeholder

Open new doors with Coursera Plus

Unlimited access to 7,000+ world-class courses, hands-on projects, and job-ready certificate programs - all included in your subscription

Advance your career with an online degree

Earn a degree from world-class universities - 100% online

Join over 3,400 global companies that choose Coursera for Business

Upskill your employees to excel in the digital economy

Frequently asked questions