j'ai été particulièrement surpris par l'ampleur et la profondeur de l'analyse des données nécessaire pour optimiser les campagnes de marketing numérique. Les concepts de la valeur vie client et de l'attribution basée sur les données m'ont semblé particulièrement intéressants, car ils montrent à quel point il est crucial de comprendre le comportement des clients pour maximiser les revenus.

Having completed the first course of this series I am looking forward to the subsequent courses. As an introductory course, the materials are presented in a clear and concise manner and easy to follow and navigate. What I enjoyed most are the personal stories of individuals' journeys that spoke to me on a personal level; it really made a human connection to the why of taking this course.

Me encantó la introducción a este tema; nos guió paso a paso. Pensé que sería más difícil entender los conceptos, pero gracias a las herramientas que nos brindaron, se me facilitó mucho. Las preguntas que nos hacían me hicieron reflexionar y profundizar en lo que estaba aprendiendo. También disfruté la interacción con el coach; le hacía preguntas y él me explicaba de una manera sencilla.

I really loved the interviews from different people who came from non-marketing backgrounds. I also really loved that the dialogue was transcribed and we could highlight and save notes from them. It made things so much smoother. I also love the positive side of marketing that was explored that it's a way to bring value to people and make a positive difference. This was a great course.

Highly recommend Coursera! Great self-guided and well-paced. Love learning how Marketing impacts all of us as consumers whether B2B or B2C, C2C, C2B and new concepts. Great for new Marketers or experienced professionals looking to stay current and in the know! A little Thanksgiving break and then looking forward to the next Course: Attract and Engage Customers with Digital Marketing!

This course was exactly what I needed to build a solid foundation in digital marketing and e-commerce! The content is clear, practical, and well-structured, making complex topics easy to grasp. The instructors break down real-world examples, which helped me connect the dots and apply strategies confidently. Highly recommend for anyone starting out or looking to sharpen their skills.

THIS COURSE WAS VERY EDUCATIONAL, FROM THE LAYOUT OF THE COURSE TO ITS NARRATORS/TEACHERS WAS EXCEPTIONAL, WELL THOUGHT OUT AND PUT TOGETHER, THE MATERIALS COVERED IN THIS COURSE ARE VERY ESSENTIAL AND SIGNIFICANT TOWARDS THE NURTURING AND DEVELOPMENT OF YOUNG AMBITIOUS MINDS WHO WANTS TO NOT ONLY ACHEIVE BUT ALSO STRIVE IN A CAREER INVOLVING THE DIGITAL MARKETING E-COMMERCE WORLD.

The foundation course on Digital Marketing and E-commerce was an incredibly enriching experience. The content was presented in a clear and accessible manner, allowing me to comprehend the core principles of digital marketing and e-commerce with ease. The course truly enhanced my understanding of how these two domains intersect and the potential they offer for modern businesses.

Completing the "Foundations of Digital Marketing and E-commerce" course was an enlightening experience. The content was comprehensive, covering essential concepts and strategies. The practical exercises helped solidify my understanding, and the instructors were knowledgeable and supportive. I feel well-equipped to apply these skills in real-world scenarios. Highly recommended!

In the starting or before joining this course this i was not familiar with digital marketing . After joinig this course digital marketing and e-commerce on Coursera i learnt the basics of digital marketing and e-commerce and much more. The course designed very friendly and flexible. I am very thankful to IRM and Grow with Google to gives us such an amazing opportunity. Thanks

It's a great course and a fantastic learning journey. This course will equip you with the skills you need to apply to entry-level roles in digital marketing and e-commerce. Interesting and important concepts to learn such as marketing funnel, customer journey, and digital marketing and e-commerce goals and strategy. Thank you Coursera and Google for this great opportunity...

This gives really great insights for a beginner with all the required marketing jargons in the form of glossory either after every week or completion of a specific part of the course. Its really a great way to kickstart one's learning graph about digital marketing and e-commerce and hone your skills about how to reach and eventually convert target customers into loyal ones.

The ability to take this course at my own pace ,going through each course over again to understand what that topic entails was an amazing experience. i love the break down of video and reading, was clear and easy to digest and the fact the program allows me transcript of the video was an advantage. The overview of the industry roles was an eye opener to me. and helpful.

Some learners may find certain concepts more interesting than others, depending on their background and career goals. For example, those with a passion for creativity and content creation may be drawn to aspects of content marketing and social media strategy, while individuals with a strong analytical mindset may be fascinated by data analytics and performance tracking.

I extremely enjoyed this course and learned so much in such short amount of time. Taking this course give me the confidence and excitement that I need to make a new career transaction . The course contents were well organized, easy to follow and just enough to keep me learning and engaged. Very happy for my choice. Thank you Coursera and Google! this was excellent!

Easy to understand and good to get your first touchpoints with this industry, at first I didn't know that there are seven segments to this course that are all separated into different "courses" so I was a bit disappointed at first, but then I got informed about that, and now I'm looking forward to the 6 courses that are up ahead

Thank you for this high quality course

The Foundations of Digital Marketing and E-commerce course offers a comprehensive introduction to essential marketing concepts. It covers SEO, social media strategies, content creation, and e-commerce fundamentals. The practical examples and clear explanations make it ideal for beginners looking to enhance their digital marketing knowledge and apply it effectively.

I've been in digital marketing for 5 years, and I took this course to make sure I had all the gaps in my knowledge filled. I've also taken MANY courses, and this is by the best I've taken. Plus, it's the least expensive! You can learn it all in a month for only $60 (or less if you just take this course). Many marketers will charge $2000 or more for this knowledge.

Incredibly insightful and thorough course, I have learned a lot about the foundations to marketing and have come to understand that marketing is not as straight forwards as it seems. It considers a lot of various processses and steps that a customer takes and what strategy would work best and how these strategies have to be adaptable to multitudes of situations.

new to the subject as a whole. the small projects it gives help with building a beginner foundation for getting into this feild. i reccommend this and the rest of the course. i even-fallen to some of the programs ad marketing on youtube and that's where i began my customer journey best believe I'm a loyal customer now hopefully you will be too xd; thanks google!

Coursera's platform provides an invaluable opportunity for anyone looking to deepen their expertise or break into these industries. The supportive community and expert feedback further enhance the learning experience. I highly recommend Coursera for anyone eager to elevate their skills and drive their career forward in digital marketing and e-commerce, Thankyou.

I have learned a lot from this course ansd will recommend to others to come and join this oppertunity to learn about Digital Marketing and e-Commerce. This course is organized and delivered in a meaningful way. I am thankful to Miss Joi (Instructor of this 1st Course) and Google team for organizing the course content and for devivering it in a meaningful way.

Easy to digest and very well executed. I like how the videos were bite sized but jam-packed with useful information. There is also a summary at the end of every video. What I personally found most useful was the captions that I could read to follow the video. Being a visual learner, I prefer to read to digest information. Thank you for the opportunity, Google!

¡Me encantó!

Haber asimilado el conocimiento de los fundamentos me hace sentir que sentó una buena base sobre la cual acumular los conocimientos complementarios y posteriormente desarrollar habilidades de realización para poder comercializar con éxito en el internet, para poder competir y lograr rentabilidad.

Aprecio el esfuerzo, buen trabajo, felicitaciones.

since pandemic era, I buy more via online, and now I realize how amazing digital marketing, e-commerce, the works behind the screen is new knowledge for me, it brings me to imagine someday when I retired, begin to run my own little business, I would like to remember this course, and I want to share my views with my child so she will understand how it works.