About this Course

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Flexible deadlines
Reset deadlines in accordance to your schedule.
Shareable Certificate
Earn a Certificate upon completion
100% online
Start instantly and learn at your own schedule.
Beginner Level
Approx. 18 hours to complete
English

What you will learn

  • Define the fields of digital marketing and e-commerce

  • Describe the job responsibilities of an entry-level digital marketer and e-commerce specialist

  • Explain the concept of a marketing funnel

  • Understand the elements and goals of a digital marketing and e-commerce strategy

Skills you will gain

  • Marketing
  • Customer loyalty
  • E-Commerce
  • Marketing Analytics
  • Customer Outreach
Flexible deadlines
Reset deadlines in accordance to your schedule.
Shareable Certificate
Earn a Certificate upon completion
100% online
Start instantly and learn at your own schedule.
Beginner Level
Approx. 18 hours to complete
English

Instructor

Offered by

Placeholder

Google

Syllabus - What you will learn from this course

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Week
1
Week 1
5 hours to complete

Introduction to foundations of digital marketing and e-commerce

5 hours to complete
14 videos (Total 52 min), 8 readings, 2 quizzes
Week
2
Week 2
5 hours to complete

The customer journey and the marketing funnel

5 hours to complete
12 videos (Total 44 min), 7 readings, 5 quizzes
Week
3
Week 3
5 hours to complete

Digital marketing and e-commerce strategy

5 hours to complete
11 videos (Total 41 min), 7 readings, 6 quizzes
Week
4
Week 4
4 hours to complete

Measure performance success

4 hours to complete
9 videos (Total 28 min), 7 readings, 3 quizzes

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About the Google Digital Marketing & E-commerce Professional Certificate

Google Digital Marketing & E-commerce

Frequently Asked Questions

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