This is the first of seven courses in the Google Digital Marketing & E-commerce Certificate, which will equip you with the skills you need to apply to entry-level roles in these fields. People who work in digital marketing and e-commerce help their organizations attract new customers, engage customers through various digital channels, and drive transactions like purchases and customer loyalty. In this course, you’ll explore entry-level jobs in digital marketing and e-commerce and identify the roles and functions that those jobs play within an organization. You’ll also learn about the marketing funnel and how it shapes the customer journey.
About this Course
What you will learn
Define the fields of digital marketing and e-commerce
Describe the job responsibilities of an entry-level digital marketer and e-commerce specialist
Explain the concept of a marketing funnel
Understand the elements and goals of a digital marketing and e-commerce strategy
Skills you will gain
- Customer loyalty
- Marketing Analytics
- Customer Outreach
Syllabus - What you will learn from this course
Introduction to foundations of digital marketing and e-commerce
The customer journey and the marketing funnel
Digital marketing and e-commerce strategy
Measure performance success
- 5 stars86.42%
- 4 stars11.50%
- 3 stars1.46%
- 2 stars0.27%
- 1 star0.33%
TOP REVIEWS FROM FOUNDATIONS OF DIGITAL MARKETING AND E-COMMERCE
Very sleek and well organised intro to the world of Digital Marketing (and e-commerce).
Some concepts may already be known to some students, but this will work for anyone interested in the subject.
I find it really interesting. I have done a degree in Digital Marketing, but I am not that confident yet. This course really helps me to understand some things that I have been struggling with.
Great foundational course that gets you going! It's easy to get through and very relatable. I found the readings were easy and the video modules were well put together. Thank you thank you thank you!!
Material was easy to follow, no issues loading content; the presenters first hand accounts and personal experiences as employees were relevant and engaging and I enjoy the idea of self-paced learning.
Frequently Asked Questions
When will I have access to the lectures and assignments?
What will I get if I subscribe to this Certificate?
What are digital marketing and e-commerce?
What do digital marketing and e-commerce specialists do?
Why start a career in digital marketing and e-commerce?
Which jobs will this certificate help me prepare for?
What tools and platforms are taught in the curriculum?
What background is required?
Why enroll in the Google Digital Marketing and E-commerce Certificate?
Do I need to take the course in a certain order?
More questions? Visit the Learner Help Center.