This course gives you a broad overview of digital marketing and e-commerce. It was well designed to build on top of what you previously learned in each step. It's a true representation of a foundation course. After taking this course I feel I have a better understanding of the entire digital marketing and e-commerce space. That being said it's a broad outside looking in understanding. You will still need continuing education to really be knowledgeable in this industry. I look forward to what's next.

Its a great source of foundational information. Having said that one may benefit with using this along side some YouTube videos explaining specific information. Also taking good notes will greatly help. I recommend this course for the beginning Digital Marketing journeys you all are on right now . Maybe one of these days I'll be helping you along in these courses one day as an instructor. These instructors did a great job of conveying the information while keeping my attention. Great course!!!

A volume of information! The teacher was perfect in her delivery. The curriculum was extremely thorough as a foundational course. A natural progression of the scaffolding of the topics and content, with an understanding that the following course would further reinforce this initial course. This is important because there was a mountain of information for a newbie to digital marketing in this course. Brought a nice feeling of accomplishment upon completion. Got me excited for the second course.

This is a good, basic introductory course for individuals who are new to the concepts of digital marketing and e-commerce. If you are someone like me, who is familiar with traditional marketing, this course can help you with your goal to update your marketing skills. It's a very basic course, but necessary to take before moving on in the certificate program. It's probably not good as a stand-alone course, unless you are just taking the course for informational purposes, not career-building.

The Google 'Foundations of Digital Marketing and E-commerce' provides an entry-level student with the groundwork for marketing in the digital media landscape. The course offers insights into what sort of jobs are available and how they fit into the grander scheme of the marketing process. Exploring models for marketing and there related industry-specific terminology helped remove the obscurity of highly specific and gate-kept knowledge, and laid out the steps to develop a successful career.

I'm having so grateful to have my teachers like Ms. Joi, Ms. Erika, Ms. Miriam, Ms. Cindy, Ms. Melba, Ms. Prisha, Mr. Andrew and Mr. AK. You really have excellent pronunciation and deep knowledge in the field of the Marketing. I also like to share this moment with my classmates. We have been your students during this course, it is my great pleasure and honor. We have overcome this course and moved on to bigger things and greater opportunities. HAPPY CHRISTMAS AND HAPPY NEW YEAR!!!

This is a great place to start as a beginner for anyone who's interested in digital marketing and eCommerce either for yourself or your job. It's from google, so no worries about course content and whether they're relevant or applicable for real world. The good news is yup they're . About instructor she's very clear and point out each facts we need to know. The learning method goes as both reading plus videos. so there's more interaction with the content. That's a cool thing. :)

Thank you, Joi, for presenting the concepts of digital marketing and e-commerce. Your deep knowledge of the marketing foundations and the way you shared it is motivating. It was great to revise the knowledge I already have and to get a glimpse of the new concepts that I’m going to explore. And the best phrase that I picked up from the first course of the program so far is this: “We learn the most through doing, so find opportunities to practice.” Kind regards, Alex Salikov

Reflecting on the e-commerce and digital marketing program so far, I’m pleasantly surprised by the depth of analytics and data-driven decision-making emphasized in the coursework. Understanding how metrics can directly inform marketing strategies has been particularly enlightening. I found the discussions on customer segmentation and targeting to be especially interesting, as they highlight the importance of tailoring marketing efforts to meet diverse consumer needs.

Great starting course! I really like how the instructors motive you to keep learning, keep going, and make you think about the skill you already that will help you as a digital marketer.

Everything that was explained was clear and easy to understand - it's a lot but it doesn't feel overwhelming. The instructor(s) do a great job making sure to give you the foundation to what's to come.

Highly recommended course for those starting out in digital marketing and e-commerce.

It was an excellent and precise course that helped me to understand my interests and capabilities. The course also helped me to acknowledge my existing skills and knowledge that I have already practiced. I would highly recommend this course to anyone who wants to start a career in digital marketing but has no prior experience. The course content is very informative and well-explained. The instructor is highly skilled, and the exercises and tests are well-formulated.

Digital marketing promotes and sells products or services to prospective customers through online platforms such as email, social media marketing. Ecommerce business is a business model where the buying and selling of goods or services is done over the internet. · Research other ecommerce businesses · Source items via dropshipping vendors · Build an online store.

I have benefited a lot from the course. After doing the course I have gained confidence in myself .

Excelente! Bien explicado, a pesar de que la teoría de la materia es extensa no resulta pesado ni complicado de aprender. Me gusta que motiven bastante al alumno y no solo le brinden herramientas de estudio sino también herramientas para aplicar lo aprendido en el área laboral, te preparan psicológica, laboral y académicamente. Estoy muy emocionada por seguir aprendiendo y creciendo en mi carrera como especialista en Marketing Digital. Gracias Google y Coursera!

I like this course! It helped me to summarize knowledge I already had. Especially useful were the next topics: marketing funnels and customer journey, building a marketing strategy, introduction to performance marketing and data storytelling. Also liked format a lot - great structure and speakers. In particular I want to note the huge marketing glossary you receive, passing the course in English. It's like 2 courses in 1 (English for marketers already included)

This course provided a solid foundation in digital marketing and e-commerce. The content was well-structured, and the modules covered essential topics such as performance marketing, data analysis, and data storytelling. The practical assignments helped reinforce my understanding, and I appreciated the clear explanations and engaging visuals. Overall, it was a valuable learning experience that has equipped me with the skills to pursue a career in this field.

This course provided a very thorough explanation of the digital marketing and eCommerce industries. It gave me clear expectations of roles and responsibilities and creative ways to stand out in the field. What I loved the most is that it included interviews of current time professionals at Google who shared their experiences and encouraging words. I also liked that it was not 100% video based. There were interactive portions and independent reading as well.

I got interested about how businesses use pain points to improve digital marketing strategy, I have learned alot about Customer Journey Map & Touch Points, I got very interested about Marketing Funnel and started implementing it in a real live example.

I hope to have an on-hands experience through tasks instead of MCQ exams.

I hope to learn SEO in deep.

It was a great course, made me talk with my friends about digital marketing and use its glossary.

Thanks

I recommend this course to all those who are interested in learning what digital marketing is . This course gives you a clear understanding of what digital marketing is , what jobs we can do , what comes under digital marketing and etc. This will be the foundation of your journey. This course mostly includes theory knowledge which really makes the later courses very easy to understand. This is the course 1 of the seven course series of Digital marketing.

If you think this will be easy or a walk in the park, you are sorely mistaken. This course is intense, and it can become slightly overwhelming when you think that there six more course to complete for the entirety of this program. It is very informative, extremely insightful, and clearly opens the door to show what the field is really like. I'm excited to see what there is to behold in the next course, just remember why you started, and BE INTENTIONAL.

The course kept me excited 'till the end. Nicely designed, clear and interesting. Mix of videos, readings and tests gives good stimulation. I'm impressed the most of the tests composure, especially in further stages! It was not about memorizing definitions which can be easily forgotten but about real understanging the problem. I wish all the tests are made this way.

Of course there are some small disadvantages but even though the course deserves 5 stars.

I really enjoyed this new field as I try to switch and get a new profession. For the beginners like me everything is clear in the course , there is a transcript in case the pronunciation gets a bit difficult, one can study in one's own pace but still have deadlines which help to catch up with the plan. Learners might need more pictures in presentations and more examples for every module. However, this course is a great support for the very beginners.

really liked how the courses covered important topics like customer segmentation, data analytics, and A/B testing. These insights gave me useful tools for my current job and showed me how crucial data-driven decisions are. What I loved most was the mix of theory and real-world examples. The videos made complex ideas easy to understand, and the interactive parts encouraged me to think deeply about marketing strategies and their effects on customers.

Very well organised, the instructor is very well spoken and there is more then just videos and pages of writing. The in-between quizzes are great for people who want to make sure they got what they just took in and I love the fact that there are in video questions that sometimes caught me off guard and made me replay the video, haha. I adore the fact that there are transcripts as well it makes it even easier to follow and even easy for note taking.

Before completing this course, I didn't realize how much of what I knew about online marketing was outdated. I also didn't know how to use it accurately and gauge the effectiveness of marketing materials like funnels. Funnel stages were beneficial and explained a lot about why I didn't seem to be effective in attracting traffic. I am not using tools to improve my marketing blindly, but I understand why they work and how to duplicate that success.

The first part was very necessary to move ahead in the certificate programme. It taught basics of digital marketing and e-Commerce and went in-depth on some topics that was really good. looking forward to take remaining parts of the course to be a superman in the field of Digital Marketing and e-commerce. Those reading this review should take other free courses from Coursera like Excel and Canva etc. to be more attractive to future recruiters.