The Foundation of Digital Marketing and W-Commerce course is designed to give learners a foundational understanding of digital marketing, including topics such as SEO, content marketing, social media marketing, and email marketing. The course also covers the basics of e-commerce and w-commerce, including the fundamentals of setting up an online store, understanding payment methods, and adding marketing tactics to increase online sales. Students can extend their knowledge further by exploring concepts related to analytics, customer service, and mobile commerce. This course provides a comprehensive overview of digital marketing and is highly recommended for those interested in pursuing a career in this field.

This course has deepened my understanding of digital marketing, allowing me to grasp its basic components in a more structured and comprehensive way. While I was familiar with various concepts before, the course has clarified the different stages of the digital marketing process and the critical role that analytics plays. This newfound knowledge is not only beneficial for my learning journey but also in carving a clear path forward in my digital marketing career. I found the insights on networking particularly valuable, as they will be instrumental in my job search. The course has exceeded my expectations by providing practical tips and a solid foundation to build upon as I continue to grow in this field.

"The 'Foundation of Digital Marketing and E-commerce' course on Coursera exceeded my expectations in every aspect. The content was not only incredibly useful but also remarkably engaging, thanks to the expertise of the instructors. Their professionalism and industry experience truly inspired me throughout the journey. Completing the course has left me with an immense sense of pride and confidence in the knowledge I've acquired. This course has undoubtedly equipped me with indispensable skills that are essential in today's digital landscape. I highly recommend it to anyone seeking a comprehensive and impactful learning experience in the realm of digital marketing and e-commerce."

Adil Ahmed (PAKISTAN).

I am feeling super confident after completing my first course in Google Digital marketing & E commerce professional certificate . Thanks to the team at Coursera and Google for curating this program , it has helped me put a structure to all the experience i have gained through my work. It has also motivated me to go the next level in this course. Thanks to Joi for lending her voice for all the video learning, it was super helpful. I would also like to mention that each one of them from Google who had been in videos , have inspired me, motivated me to go for the Professional certificate . ! Looking forward to starting my next level soon.

Thank you all !

Subhashini Ramasubramanian

Wow, the internet is no joke. I have great respect for my fellow classmates and the eCommerce and Digital Marketing community. I never knew how much training and education went into building a business online. I feel like I am starting all over again. Not only did I learn tons of new information and concepts. Unfortunately, I also learned what I am not good at. But that's okay with me, and it's more important to do it right rather than just getting it done. I love digital marketing, storytelling, websites, and graphic design. Numbers and charts are my growth area. I will leave that to those of you who love numbers. I am so excited and grateful I can't wait to take the next course.

One of the best courses to learn about digital marketing. The content is great and the tutors are just amazing. There are so many great concepts learned I was not aware of before this course and the Important thing is the sequence of the course is curated. Learning from digital marketing and e-commerce to how marketing funnels work and how to know your customer better and build marketing strategies. Knowing about different marketing channels and how to collect and leverage data for better and more effective campaigns and the art of data storytelling.

I bet anyone interested in learning about digital marketing or e-commerce, this is the best option to get started. Good luck.

Thanks a lot for this incredible learning journey! I haven’t even expected to learn such new and useful stuff! My main takeaways are about essential concepts like a marketing funnel, a customer journey, a digital marketing strategy, etc. It was valuable to explore how to attract customers and measure results using different metrics. SEO and SEM are extremely new things for me and I can’t wait to explore them in detail! Before I enrolled in this program I hoped to learn something new for me that would be helpful for me on my path to creating my own business! But now I don’t hope. I’m totally sure this powerful knowledge will empower me to manage everything that I planned!

Great course to overview modern digital marketing and eCommerce landscape. Note – This is part 1 of 7 so it is more of an entre course on these topics! It provides an excellent 4 week intro overview for modern digital marketing without burying you with vendors or tools. In the age of hyper social media, targeted ads, online buying, and influencer culture – this teases apart how these all come together under the digital marketing umbrella for companies, people, and teams! The course ends with data storytelling, data analytics, and attribution models at the end – very high level only (what is it and why it matters). Google does it again with the unmatched content!!

Like I already said in the discussion prompt anybody who wants to explore or want to switch their career to digital marketing this course is a must to do. if you want to clear basic and strong foundation.

In this course, I learned basic and foundation level knowledge of every important component in digital marketing like SEO, SEM, Analytics, Social media & Email marketing, etc. And the cherry on top is you only not learning about concepts you also gain knowledge about career opportunities about that particular skill in the job market.

Overall best course you can do and industry accepted certificate of completion you will get which going to boost your CV a lot

This course provides a comprehensive and informative overview of the industry, as well as a wealth of useful information about entry-level employment. I am excited to find my niche while gaining expertise in one (or more) of the many positions that will hopefully be available once I complete this program. You'll get out of it what you put in to it. The delivery of this curriculum allows me to learn at my own pace. It emphasizes relevant points and supports a variety of learning styles. I'd suggest taking notes to reinforce and review what is presented in the videos, written pages, and infographics. Success is almost guaranteed if you care and participate.

This course has given me such incredible insights and new knowledge about marketing and e-commerce. I was surprised with how much work actually goes into marketing a business and learned that it isn’t just about sales. There are so any moving parts to creating a successful digital marketing strategy, and I learned that the ‘little things’ in marketing matter just as much as the big outcomes I typically see from well-known businesses. It was a joy learning the fundamentals and can’t wait to learn more of it in depth. This course truly has sparked so much interest in me.

This course has been priceless in the knowledge and confidence it has given me. I look forward to completing the entire digital marketing and e-commerce certificate. I recommend this to anyone struggling with what to do next with their lives.

I had no confidence in myself and my ability to retain this information. I have not had the best experience with trying to learn on my own in the past.

I feel like I have a solid understanding of where I can use these skills I am learning and look forward to seeing how these course will change my life for the better.

I really liked the course "Foundations of Digital Marketing and E-commerce." I found out a lot of information I never knew before and realized how many times I was interacting with marketing without even realizing it. I was surprised by the methods of teaching during the course, as the information was presented concisely and in an easy-to-understand manner. I hope to learn how to create ads in Google. I did not encounter any major unexpected things because I had little prior knowledge of digital marketing, but now I have a solid foundation to build upon.

This was an excellent foundational course, giving useful and practical insights into digital marketing and e-commerce. Before this course, I had yet to develop the vocabulary and frame of understanding of marketing beyond the traditional marketing mix. I was able to get enough of a glimpse to start to know what I don't know. I'm feeling more confident moving forward to drill down on the foundational concepts learned and apply them in practice scenarios to gain the skills needed to improve my current and future performance in digital marketing.

Learning online is very challenging. Learning another vocabulary I found difficult. I liked having lots of tests and especially I liked doing the small projects. They were fun. The discusssion groups were sometimes helpful. It was comforting to know that lots of students were having the same thoughts as I was. I feel after taking the 4 first courses that I have accompplished what I wished. I am not sure if I will be able to complete the last three courses. I am trying. I need some help in taking notes on the course. Where is it that located?

This was a fantastic course! It delivered an exceptional breakdown of the core fundamentals that make up the foundation of digital marketing. It allowed me to understand better what makes up digital marketing. As well as giving me valuable insight in regards to figuring out a potential future in this career field. Each lesson was concise and articulated information in easily digestible ways. And the price of this course in regards to the value held within it essentially pays for itself. This was a phenomenal start to a journey of learning.

For individuals who are new to E-commerce and digital marketing, this course is extremely beneficial as it provides clear explanations of industry-specific terminology through its video content. Additionally, it offers guidance on identifying relevant keywords for job searches within the digital marketing and E-commerce fields. Several of the course instructors draw from their own personal experiences to outline common challenges that newcomers to digital marketing may encounter, along with the solutions they have found to overcome them.

I loved the learning material provided in the course. It might seem like a very basic and simple course, but it is jam packed with a lot of useful knowledge which necessary for anybody who is just starting out in Digital marketing and E-commerce.

I have a small issue with the production quality of the content. I'm an audio engineer and I have noticed several issues with the audio quality of the course videos. I have corrected a few of them and are willing to collaborate with Coursera and google for the betterment of this fantastic course.

"Foundations of Digital Marketing and E-commerce" certificate by Google was a game-changer for me. The content was well-organized and relevant, making it easy to understand key concepts. I especially appreciated the hands-on projects that allowed me to apply what I learned in real-world scenarios. The flexibility of studying at my own pace was a huge plus, and having a certification from Google feels like a significant boost to my career prospects. Overall, I found the course to be informative, practical, and worth the investment.

As a student, I found the "Foundations of Digital Marketing and E-commerce" course to be incredibly informative and practical. The course covered a wide range of topics, from basic principles to advanced strategies, and provided valuable insights into the ever-evolving digital landscape. The lectures were engaging, and the hands-on assignments helped reinforce key concepts effectively. Overall, I would highly recommend this course to anyone looking to gain a solid understanding of digital marketing and e-commerce fundamentals.

Fantastic foundation for digital marketing. It really makes you think about which direction to take it since the field is quite vast. You can't do it all. In fact, they don't recommend that you do and because of that, you know that this course is on the level. There will be many people trying to sell you a course that will tell you can. That's just for them to take your money. This is the best value that I've seen price performance wise, even compared to LinkedIn Learning with a library card or education institution number.

This course is fantastic! Between the video instruction and the readings, one can gain a clear foundational understanding of the amount of work that goes into marketing and e-commerce. I particularly enjoyed learning about the marketing funnel as it was an eye-opener as to why one might be receiving an ad or viewing a marketing campaign at any given time. I highly recommend you watch each video twice, once just to hear the information provided, the second to take notes as the main concepts of each lesson are shared there.

I was thoroughly impressed by the seamless flow and exceptional organization of this program. The graded assignments, glossary, upgraded plugin, and progress tracker elevated my learning experience. The concept of the marketing funnel left me in awe, and I gained valuable insights into finding job opportunities and building a successful career. I'm excited to explore performance marketing and data storytelling further. I highly recommend this course for comprehensive marketing knowledge. It deserves a perfect 5/5 rating!

Being from a marketing background and working in an e-commerce industry, this course really helped to understand how digital marketing is the need of the hour. This course will help you to understand the basics of digital marketing and e-commerce and as one move forward in the course, one can learn more about planning and execution of the strategies learned so far. Interpretation of data is very important for any organization and you will learn about the basics of data interpretation too at the end of this course.

Hello,

I write to make an enquiry on the financial aid given to on this particular Course. But to my surprise i couldn't get the Certificate after completing the course moment ago. I checked on the Coursera App on my phone and i found out that i should purchase the certificate. Please help me resolve my problem since the Financial Aid was approved for me even before i enroll into the course please.Do me a favour and issue the certificate as you promise please.

Thank you.

Yours faithfully,

Ali Said El-nafaty

Student.