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Learner Reviews & Feedback for Foundations of Digital Marketing and E-commerce by Google

4.8
stars
30,268 ratings

About the Course

This is the first of eight courses in the Google Digital Marketing & E-commerce Certificate, which will equip you with the skills you need to apply to entry-level roles in these fields. People who work in digital marketing and e-commerce help their organizations attract new customers, engage customers through various digital channels, and drive transactions like purchases and customer loyalty. In this course, you’ll explore entry-level jobs in digital marketing and e-commerce and identify the roles and functions that those jobs play within an organization. You’ll also learn about the marketing funnel and how it shapes the customer journey. Google employees who currently work in the field will guide you, providing hands-on activities and examples that simulate common digital marketing and e-commerce tasks, and helping you build your skills and prepare for the job. Learners who complete the seven courses in this program will be equipped to apply for entry-level jobs in digital marketing and e-commerce. No previous experience is necessary. By the end of this course, you will be able to do the following: - Define the fields of digital marketing and e-commerce - Describe the job responsibilities of an entry-level digital marketing coordinator and e-commerce analyst (and similar job titles) - Summarize how this program will help prepare you for a career in digital marketing and e-commerce - Identify the roles and functions that digital marketing and e-commerce play within an organization - Understand the customer journey and the function of journey maps - Explain the concept of a marketing funnel - Understand the elements and goals of a digital marketing and e-commerce strategy...

Top reviews

AM

Jul 29, 2023

It's pretty good information. I just completed the first of seven courses. There are a few moments in the course I disliked and thought that they should remove but for the most part its all helpful.

JG

Aug 26, 2022

A very insightful lesson in E commerce and digital marketing. It provided me with the terms and tools I needed to understand what my businees or company needs to generate sales and keep customers.

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5526 - 5550 of 7,065 Reviews for Foundations of Digital Marketing and E-commerce

By priyanka m

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Jul 16, 2025

Helpful

By VAZQUEZ M E V

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Jun 29, 2025

Hermoso

By DHEYMYSON D S M

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Jun 3, 2025

perfect

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May 24, 2025

Perfect

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May 24, 2025

جيد جدا

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Apr 16, 2025

goooood

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Mar 24, 2025

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perfect

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Feb 23, 2025

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Feb 8, 2025

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Feb 4, 2025

awesome

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Feb 3, 2025

Amei 😍

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Jan 8, 2025

amazing

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Dec 30, 2024

Amazing

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Dec 10, 2024

Спасибо

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Dec 5, 2024

Awesome

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Nov 22, 2024

mantaps

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Nov 17, 2024

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Nov 17, 2024

awesome

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Nov 15, 2024

Amezing

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Nov 10, 2024

to good

By امل ع ا

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Nov 7, 2024

10/9.50

By Silvia I

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Oct 30, 2024

Todo ok

By Ecaterina C

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Oct 28, 2024

Amazing

By Nguyen V

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Oct 24, 2024

perfect