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Learner Reviews & Feedback for Foundations of Digital Marketing and E-commerce by Google

4.8
stars
30,881 ratings

About the Course

This is the first of eight courses in the Google Digital Marketing & E-commerce Certificate, which will equip you with the skills you need to apply to entry-level roles in these fields. People who work in digital marketing and e-commerce help their organizations attract new customers, engage customers through various digital channels, and drive transactions like purchases and customer loyalty. In this course, you’ll explore entry-level jobs in digital marketing and e-commerce and identify the roles and functions that those jobs play within an organization. You’ll also learn about the marketing funnel and how it shapes the customer journey. Google employees who currently work in the field will guide you, providing hands-on activities and examples that simulate common digital marketing and e-commerce tasks, and helping you build your skills and prepare for the job. Learners who complete the seven courses in this program will be equipped to apply for entry-level jobs in digital marketing and e-commerce. No previous experience is necessary. By the end of this course, you will be able to do the following: - Define the fields of digital marketing and e-commerce - Describe the job responsibilities of an entry-level digital marketing coordinator and e-commerce analyst (and similar job titles) - Summarize how this program will help prepare you for a career in digital marketing and e-commerce - Identify the roles and functions that digital marketing and e-commerce play within an organization - Understand the customer journey and the function of journey maps - Explain the concept of a marketing funnel - Understand the elements and goals of a digital marketing and e-commerce strategy...

Top reviews

AL

Jun 1, 2023

While I loved the course, I got slightly irritated with the speaker's pronunciation of the words "Important." I found it distracting, but otherwise she did great. The material was easy to digest.

SS

Jun 10, 2023

This was a great introduction into the foundations of digital marketing. As someone who had no prior knowledge I feel I now have a great starting point to continue learning about digital marketing.

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5576 - 5600 of 7,175 Reviews for Foundations of Digital Marketing and E-commerce

By Muhammad A H R

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Sep 10, 2022

Great!!

By Khushboo

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Aug 16, 2022

Excelent

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Aug 12, 2022

amazing

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Aug 1, 2022

loved it

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Jul 30, 2022

Too Good

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Jul 27, 2022

awsesome

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Jul 22, 2022

awes-ome

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Jun 25, 2022

soo good

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Jun 16, 2022

Awesome!

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Jun 11, 2022

good one

By Neil A

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May 24, 2022

love it.

By Eduardo W

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Jan 14, 2026

is good

By silvia a m b

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Nov 1, 2025

gracias

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Oct 23, 2025

PERFECT

By Ornob K

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Aug 30, 2025

Awesome

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Aug 24, 2025

Genial.

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Aug 22, 2025

love it

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Aug 17, 2025

Helpful

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Aug 16, 2025

LILIANA

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Aug 15, 2025

Awesome

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Jul 20, 2025

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Jul 16, 2025

Helpful

By VAZQUEZ M E V

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Jun 29, 2025

Hermoso

By DHEYMYSON D S M

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Jun 3, 2025

perfect

By Reem N A

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May 24, 2025

Perfect