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Learner Reviews & Feedback for Foundations of Digital Marketing and E-commerce by Google

4.8
stars
23,992 ratings

About the Course

This is the first of seven courses in the Google Digital Marketing & E-commerce Certificate, which will equip you with the skills you need to apply to entry-level roles in these fields. People who work in digital marketing and e-commerce help their organizations attract new customers, engage customers through various digital channels, and drive transactions like purchases and customer loyalty. In this course, you’ll explore entry-level jobs in digital marketing and e-commerce and identify the roles and functions that those jobs play within an organization. You’ll also learn about the marketing funnel and how it shapes the customer journey. Google employees who currently work in the field will guide you, providing hands-on activities and examples that simulate common digital marketing and e-commerce tasks, and helping you build your skills and prepare for the job. Learners who complete the seven courses in this program will be equipped to apply for entry-level jobs in digital marketing and e-commerce. No previous experience is necessary. By the end of this course, you will be able to do the following: - Define the fields of digital marketing and e-commerce - Describe the job responsibilities of an entry-level digital marketing coordinator and e-commerce analyst (and similar job titles) - Summarize how this program will help prepare you for a career in digital marketing and e-commerce - Identify the roles and functions that digital marketing and e-commerce play within an organization - Understand the customer journey and the function of journey maps - Explain the concept of a marketing funnel - Understand the elements and goals of a digital marketing and e-commerce strategy...

Top reviews

ES

Oct 4, 2023

For me as someone who has no idea or background in Digital Marketing and E-Commerce this foundation course is an eye-opening experience that teaches you what Digital Marketing and E-Commerce is about.

TS

Jan 20, 2023

Very sleek and well organised intro to the world of Digital Marketing (and e-commerce).

Some concepts may already be known to some students, but this will work for anyone interested in the subject.

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5401 - 5425 of 5,571 Reviews for Foundations of Digital Marketing and E-commerce

By rashmi p

Jun 26, 2023

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By Feliciana d R C d G

Jun 26, 2022

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By Nursultan K

Nov 1, 2023

The course was well-designed and informative, but it was too slow-paced. It could have been completed in two weeks, but it was stretched out by the presenters' retentiveness . The presenters' delivery was artificial and not-live. They read the text on the teleprompter verbatim, without any enthusiasm or engagement. This made the course difficult to follow and retain information. Overall, the course was good, but it could have been much better if the presenter had delivered it more effectively.

By emily a

Jun 29, 2022

I think there are many ways you could make this more accessible - i have some dsylexia and audio processing issues and i found the videos rather unhelpful. There could be more visuals and interaction. Also everhthing is on white - can we get some dark backgrounds - alternate fonts. Sometime she'd talk and there would be a slide but the slide was up too quick. It needs to stay on the screen longer while she talking about it. and she needs to review at the end of each video all the slides.

By Shoaib S S

Nov 8, 2023

I've acquired a solid grasp of the fundamental principles of Digital Marketing and e-commerce. However, I had anticipated gaining practical experience through hands-on projects, but unfortunately, the course was predominantly theory-based. Nevertheless, I've managed to establish a strong theoretical foundation in Digital Marketing.

By Anna R

Dec 21, 2023

This course gives a good understanding of the fundamentals of digital marketing. On the other hand, it does not include real problems to teach you through problem-solving. It is more about theory. I believe the next part of the course will be more practical.

By shubham k j

Aug 25, 2023

thank you google for providing this course i am soo thankfull to you in thiss cousre i have learnt soo much thing about the e-commerce and digital marketing their tactics matrics method of e-commerce .

its been very usefull and knowledgeable course for me .

By Naresh k

Nov 7, 2022

WITH DUE RESPECT , THE COURSERA TEAM I AM VANSHIKA USING YOUR COURSERA SINCE A LONG TIME BUT NOW I CANT ACCESS MY CERTIFICATE . THEY ARE TELLING TO VERIFY MY ID AND I HAVE DONE MORE THAN 100S OF TIME BUT STILL I CANT ACCESS IT

By Arnold M

Dec 30, 2022

i hate giving a low rating and I take responsibility for the misunderstanding. I’ve been an entrepreneur for ten years and wanted a course that was ‘close to the metal’ and this was in my opinion a high level overview.

By Donna L

Sep 7, 2024

General knowledge is solid, but specific is too general. Need a deeper explanation and teach the exercises through an on-line demo. I just think an actual qualified teacher might be a better teacher. I'm just sayin ~

By Margie H

Aug 26, 2022

It was very in-depth with important information. I liked the quizzes throughout the course because it really helped me to understand the terms, their definitions, and how they fit into business and digital marketing.

By Farbion D

Nov 15, 2022

The course was a bit difficult but a have focused and listened and the course later on. I didn't give up and the course was great and a have get a lot out of it. You must never give up your must always stand up.

By Amrit K A

Jan 16, 2023

My Full name is "Amrit Kumar Aryal" but my middle name is not in the certificate. How can i get my full name in the certificate? I must have my Full name in any kind of certificate for its validation.

By Falgun B

Aug 25, 2024

not very detailed. I am practitioner of Digital Marketing for over a decade, so this was good as a refresher/revision as well as a reputed certificate. But maybe very perfunctory for a beginner.

By Sameer H

Nov 15, 2023

I think need to add some practical approches so students encourage to stuck with course. :) overall course is good to understand the foundation of Digital Marketing and E-commerce

By vinay v

Jul 28, 2022

it's not good as google say. it's marketing it's own ad company and not depth information about marketing stratergy. it is good because you will get certificate form it.

By Robbie V

Mar 7, 2023

Very easy, but my main issue is the amount of cheering on and inclusivity feel good nonsense you have to sit through. I just want to learn and not be coddled, thank you.

By Mary “ P

Aug 20, 2022

This felt very elementary. It was helpful and I liked the way the course was structured but I did not fell as though I got enough "bang for my buck" for this course.

By Aysha A

May 11, 2024

While the course is well put together and gives a good insight of what's to come, there are way too many testimonials and too much talking in some of the parts.

By Caity D

Jul 7, 2024

I enjoyed the course however there was a lot of chatter of “you’ll learn more about this later.” Which is fine but also unecessary for a beginners coarse

By Mae W

Jul 27, 2022

Didn't learn anything new, honestly. This was extremely intoductory and friendly to those who have never purchased anything online before

By Scott R

Sep 20, 2022

Basic level stuff. You need to know to be able to speak with other professionals but you can pick this up while working on projects.

By Sasmita M

Oct 15, 2023

The theoretical content provided a strong foundation. Looking forward to more practical applications and real-world examples.

By Андрей П

Jun 27, 2024

in general everything is good, but there is unnecessary information, instead of which real material could have been added

By PRINCE V

Jun 13, 2023

The Foundations of Digital Marketing and E-Commerce course was a fantastic learning opportunity, as I recently concluded.