Successful innovation starts with understanding customer needs and ends with a delighted customer. This course is created to develop a holistic understanding of customers’ role in developing successful innovations and how to capture and utilize customer information to create successful innovations.
Customer Centric Innovation
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Customer Centric Innovation
This course is part of Strategic Technology Management Specialization
Instructor: Ravi Mehta
1,947 already enrolled
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Gain insight into a topic and learn the fundamentals.
4.6
(48 reviews)
Beginner level
Recommended experience
7 hours to complete
3 weeks at 2 hours a week
Flexible schedule
Learn at your own pace
What you'll learn
The concept of innovation and the critical role customers can play in development of successful innovation
Capture customer information to fuel innovation
Apply understanding of customer needs and the adoption process to identify opportunities for innovation and new product development
Skills you'll gain
Details to know
Shareable certificate
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Assessments
5 assignments
Taught in English
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This course is part of the Strategic Technology Management Specialization
When you enroll in this course, you'll also be enrolled in this Specialization.
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There are 4 modules in this course
In this module, we will examine the concept of innovation in general and customer-centric innovation in particular. We will start by defining customer-centric innovation, then work towards understanding what is innovation and when does it become successful.
What's included
6 videos4 readings2 assignments
In this module, we will discuss and understand why new innovations fail, and examine this question from a customer psychology perspective. In doing so we will discuss the psychological barriers to innovation adoption and strategies to overcome such psychological resistance.
What's included
5 videos2 readings1 assignment
In this module, we will discuss tools and techniques that can be used to better understand customer pain points and hence their needs. This module will also highlight issues or drawbacks associated with these techniques or frameworks and discuss ways to overcome these drawbacks.
What's included
5 videos2 readings1 assignment
In this module, we will introduce the systematic and formal innovation/new product development process, and how customer-centric information can be used to shape this process. We will also discuss how this process works and the factors that can help in developing a more efficient and effective innovation process and the issues that can hurt this process
What's included
5 videos2 readings1 assignment1 plugin
Instructor
Instructor ratings
5.0 (10 ratings)Offered by
Recommended if you're interested in Marketing
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Northeastern University
Queen Mary University of London
University of Maryland, College Park
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