In this course, you will explore how to develop agile business strategies focused on delivering value to customers in dynamic markets. You will learn techniques to foster customer-driven innovation, incorporating customer insights into strategic decisions and product development. Additionally, the course will focus on creating customer-centric organizations that are agile, responsive, and capable of evolving with market needs.
Customer-Centric Innovation
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Customer-Centric Innovation
This course is part of Strategy and Innovation for Agile Organizations Specialization
Instructor: Duke Corporate Education
Included with 
Gain insight into a topic and learn the fundamentals.
Intermediate level
Recommended experience
2 hours to complete
Flexible schedule
Learn at your own pace
What you'll learn
Align your business with evolving customer needs and expectations.
Gain insights into understanding customer goals to drive meaningful innovation.
Develop strategies to out-innovate competitors by embedding customer-centric agility into your organization.
Skills you'll gain
Details to know
Shareable certificate
Add to your LinkedIn profile
Recently updated!
October 2024
Assessments
1 assignment
Taught in English
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This course is part of the Strategy and Innovation for Agile Organizations Specialization
When you enroll in this course, you'll also be enrolled in this Specialization.
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There is 1 module in this course
In this module, you will learn how companies can build greater customer-centricity, speed, and flexibility into their DNA, allowing them to out-innovate the competition and thrive in the “age of agility.”
What's included
1 video7 readings1 assignment2 discussion prompts
Instructor
Offered by
Recommended if you're interested in Business Strategy
Coursera Instructor Network
IE Business School
University of Maryland, College Park
Copenhagen Business School
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Access to lectures and assignments depends on your type of enrollment. If you take a course in audit mode, you will be able to see most course materials for free. To access graded assignments and to earn a Certificate, you will need to purchase the Certificate experience, during or after your audit. If you don't see the audit option:
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