Develop insights on navigating the innovation process from idea generation to commercialization. Build knowledge on how to create strategies to bring innovations to market. Develop an innovation portfolio and business model canvas for your venture.
Innovation for Entrepreneurs: From Idea to Marketplace
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Innovation for Entrepreneurs: From Idea to Marketplace
This course is part of Entrepreneurship: Launching an Innovative Business Specialization
Instructor: Dr. Thomas J. Mierzwa
38,402 already enrolled
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Gain insight into a topic and learn the fundamentals.
4.6
(687 reviews)
10 hours to complete
3 weeks at 3 hours a week
Flexible schedule
Learn at your own pace
97%
Most learners liked this course
Skills you'll gain
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Shareable certificate
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Assessments
6 assignments
Taught in English
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This course is part of the Entrepreneurship: Launching an Innovative Business Specialization
When you enroll in this course, you'll also be enrolled in this Specialization.
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There are 5 modules in this course
This module includes a welcome to the course, an orientation to our teaching approach and faculty, and an introduction to the fundamentals of innovation and commercialization.
What's included
10 videos9 readings1 assignment
This modules provides an overview of the customer discovery process, and insights on customer validation. The opportunities and challenges of planning, conducting, and analyzing customer interviews are also discussed.
What's included
8 videos1 reading1 assignment
This module explores the commercialization process with an emphasis on research-based product planning and market segmentation.
What's included
9 videos1 reading1 assignment
This modules introduces key principles of product (or service) prototyping and testing, and highlights tools to use in these activities.
What's included
10 videos1 reading1 assignment
This modules addresses how to find, hire, and motivate your employees.
What's included
6 videos2 readings2 assignments
Instructor
Instructor ratings
4.7 (57 ratings)Offered by
Recommended if you're interested in Entrepreneurship
University of Maryland, College Park
University of Illinois Urbana-Champaign
Tecnológico de Monterrey
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4.6
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When you enroll in the course, you get access to all of the courses in the Specialization, and you earn a certificate when you complete the work. Your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile. If you only want to read and view the course content, you can audit the course for free.
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