Develop insights on navigating the innovation process from idea generation to commercialization. Build knowledge on how to create strategies to bring innovations to market. Develop an innovation portfolio and business model canvas for your venture.
Innovation for Entrepreneurs: From Idea to Marketplace
Innovation for Entrepreneurs: From Idea to Marketplace
This course is part of Entrepreneurship: Launching an Innovative Business Specialization
Instructor: Dr. Thomas J. Mierzwa
38,531 already enrolled
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Gain insight into a topic and learn the fundamentals.
4.6
(688 reviews)
10 hours to complete
3 weeks at 3 hours a week
Flexible schedule
Learn at your own pace
97%
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Skills you'll gain
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Shareable certificate
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Assessments
6 assignments
Taught in English
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This course is part of the Entrepreneurship: Launching an Innovative Business Specialization
When you enroll in this course, you'll also be enrolled in this Specialization.
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There are 5 modules in this course
This module includes a welcome to the course, an orientation to our teaching approach and faculty, and an introduction to the fundamentals of innovation and commercialization.
What's included
10 videos9 readings1 assignment
This modules provides an overview of the customer discovery process, and insights on customer validation. The opportunities and challenges of planning, conducting, and analyzing customer interviews are also discussed.
What's included
8 videos1 reading1 assignment
This module explores the commercialization process with an emphasis on research-based product planning and market segmentation.
What's included
9 videos1 reading1 assignment
This modules introduces key principles of product (or service) prototyping and testing, and highlights tools to use in these activities.
What's included
10 videos1 reading1 assignment
This modules addresses how to find, hire, and motivate your employees.
What's included
6 videos2 readings2 assignments
Instructor
Instructor ratings
4.7 (58 ratings)Offered by
Recommended if you're interested in Entrepreneurship
University of Pennsylvania
University of Maryland, College Park
University of Illinois Urbana-Champaign
Coursera Instructor Network
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Learner reviews
4.6
688 reviews
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Showing 3 of 688
AP
5
Reviewed on Mar 13, 2020
Nice learning experience with this course.Seeing forward to use the knowledge attained from this course in real life situations.
MB
5
Reviewed on Apr 22, 2020
This course was enchanting!!! Thanks to the course I was able to collect invaluable knowledge as well as experience, which will lead me towards success in the upcoming future. Thank you so much!
JL
5
Reviewed on Feb 7, 2016
Excellent course! The absolute BEST course an entrepreneur can take to learn how to truly grown and expand their business!
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Frequently asked questions
Access to lectures and assignments depends on your type of enrollment. If you take a course in audit mode, you will be able to see most course materials for free. To access graded assignments and to earn a Certificate, you will need to purchase the Certificate experience, during or after your audit. If you don't see the audit option:
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When you enroll in the course, you get access to all of the courses in the Specialization, and you earn a certificate when you complete the work. Your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile. If you only want to read and view the course content, you can audit the course for free.
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