Innovation for Entrepreneurs: From Idea to Marketplace

Innovation for Entrepreneurs: From Idea to Marketplace

This course is part of Entrepreneurship: Launching an Innovative Business Specialization

Instructor: Dr. Thomas J. Mierzwa

43,543 already enrolled

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5 modules

Gain insight into a topic and learn the fundamentals.

702 reviews

1 week to complete

at 10 hours a week

Flexible schedule

Learn at your own pace

97%

Most learners liked this course

5 modules

Gain insight into a topic and learn the fundamentals.

702 reviews

1 week to complete

at 10 hours a week

Flexible schedule

Learn at your own pace

97%

Most learners liked this course

Details to know

Shareable certificate

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Assessments

6 assignments

Taught in English

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This course is part of the Entrepreneurship: Launching an Innovative Business Specialization

When you enroll in this course, you'll also be enrolled in this Specialization.

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Gain a foundational understanding of a subject or tool
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There are 5 modules in this course

Develop insights on navigating the innovation process from idea generation to commercialization. Build knowledge on how to create strategies to bring innovations to market. Develop an innovation portfolio and business model canvas for your venture.

We establish a framework for examining the innovation process, and quickly transition into exploring how to successfully bring innovations to market. Key questions answered within the course include: * What are the key indicators of innovation opportunities? * What steps are critical for entrepreneurs to bring innovations to the marketplace? * What innovation strategies are valuable for new ventures to establish and maintain a competitive advantage? With this course, students experience a sampling of the ideas and techniques explored in the University of Maryland's master's degree in technology entrepreneurship, an innovative, 100% online program. Learn more at http://mte.umd.edu/landing.

This module includes a welcome to the course, an orientation to our teaching approach and faculty, and an introduction to the fundamentals of innovation and commercialization.

What's included

10 videos9 readings1 assignment

10 videos Total 66 minutes

Preview of the Course 2 minutes
Introduction to the Course 2 minutes
Guest Lecture with U.S. Secretary of Commerce Penny Pritzker - What Does Innovation Mean to You? 1 minute
What are entrepreneurial opportunities? 12 minutes
What factors influence the feasibility of an innovation? 15 minutes
Which innovation strategy: technology-push or market-pull? 8 minutes
Product-market fit 8 minutes
How do you develop a business model 7 minutes
Walkthrough of the business model canvas - Part 1 6 minutes
Walkthrough of the business model canvas - Part 2 5 minutes

9 readings Total 80 minutes

Welcome to Innovation for Entrepreneurs: From Idea to Marketplace 10 minutes
Meet the Faculty 10 minutes
Connect with your classmates 10 minutes
Expand Your Learning 5 minutes
Slides 10 minutes
Instructions for the Quiz 10 minutes
"Business Model Generation: A Handbook for Visionaries, Game Changers, and Challengers" by Alexander Osterwalder and Yves Pigneur 10 minutes
"Blue Ocean Strategy: How to Create Uncontested Market Space and Make Competition Irrelevant" by W. Chan Kim and Renee Mauborgne 10 minutes
Accelerate Your Career with the #1 Online Master’s Degree for Startup Entrepreneurs and Corporate Innovators 5 minutes

1 assignment Total 30 minutes

Initial Business Model Canvas 30 minutes

This modules provides an overview of the customer discovery process, and insights on customer validation. The opportunities and challenges of planning, conducting, and analyzing customer interviews are also discussed.

What's included

8 videos1 reading1 assignment

8 videos Total 64 minutes

What do customers want to know? 8 minutes
Customer types 9 minutes
Customer archetypes 5 minutes
Customer segments and business models 6 minutes
Customer segments, value propositions, product features 13 minutes
How to map your value? 6 minutes
How to interview customers? 6 minutes
How to get insights from your customers? 11 minutes

1 reading Total 10 minutes

Slides 10 minutes

1 assignment Total 30 minutes

Discovering and Interviewing Your Customers 30 minutes

This module explores the commercialization process with an emphasis on research-based product planning and market segmentation.

What's included

9 videos1 reading1 assignment

9 videos Total 77 minutes

Customer value 8 minutes
The DNA of customer-centricity 7 minutes
Crossing the chasm 7 minutes
Qualitative and quantitative marketing research 12 minutes
Importance and methods of market segmentation 10 minutes
Focusing on the target market 7 minutes
Beyond the chasm 9 minutes
Strategic implications of beyond the chasm 11 minutes
E-commerce: The internet as a selling platform 7 minutes

1 reading Total 10 minutes

Slides 10 minutes

1 assignment Total 30 minutes

Product Understanding and Marketing 30 minutes

This modules introduces key principles of product (or service) prototyping and testing, and highlights tools to use in these activities.

What's included

10 videos1 reading1 assignment

10 videos Total 91 minutes

Planning for prototyping 8 minutes
Why and how to prototype 15 minutes
Rapid prototyping and development 6 minutes
Lean startup MVPs 4 minutes
Choosing a wireframing/UX prototyping tool 12 minutes
Anatomy of an experience map 11 minutes
What you'll learn from user testing 6 minutes
Analytics and insight 8 minutes
Troubleshooting your customer discovery 11 minutes
Levels of a product/service 11 minutes

1 reading Total 10 minutes

Lecture Slides 10 minutes

1 assignment Total 30 minutes

Prototyping and Testing 30 minutes

This modules addresses how to find, hire, and motivate your employees.

What's included

6 videos2 readings2 assignments

6 videos Total 44 minutes

Recruiting people to your cause 2 minutes
Hiring employees 14 minutes
Platforms for finding talent 9 minutes
Cross pollination and team configuration 6 minutes
Directing the rider 7 minutes
Motivating the elephant 5 minutes

2 readings Total 15 minutes

Slides 10 minutes
Accelerate Your Career with the #1 Online Master’s Degree for Startup Entrepreneurs and Corporate Innovators 5 minutes

2 assignments Total 60 minutes

Building the Team 30 minutes
Final Business Model Canvas 30 minutes

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Instructor

Instructor ratings

(59 ratings)

Dr. Thomas J. Mierzwa

University of Maryland, College Park

2 Courses 46,757 learners

Offered by

University of Maryland, College Park

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Reviewed on May 27, 2020

Course is very detailed and content is rich. The method of delivery and the quality of the lecture videos is quite high and commendable.

Reviewed on Aug 25, 2022

Nice to explore the Innovation for Entrepreneurs: From Idea to Marketplace

Reviewed on May 27, 2020

Course design is really good. All the speakers have given good inputs which are very much needed for entrepreneurs to convert their ideas into the market place.

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Frequently asked questions

To access the course materials, assignments and to earn a Certificate, you will need to purchase the Certificate experience when you enroll in a course. You can try a Free Trial instead, or apply for Financial Aid. The course may offer 'Full Course, No Certificate' instead. This option lets you see all course materials, submit required assessments, and get a final grade. This also means that you will not be able to purchase a Certificate experience.

When you enroll in the course, you get access to all of the courses in the Specialization, and you earn a certificate when you complete the work. Your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile.

Yes. In select learning programs, you can apply for financial aid or a scholarship if you can’t afford the enrollment fee. If fin aid or scholarship is available for your learning program selection, you’ll find a link to apply on the description page.