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Customer Centric Innovation

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Customer Centric Innovation

This course is part of Strategic Technology Management Specialization

Instructor: Ravi Mehta

3,633 already enrolled

Included with

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4 modules

Gain insight into a topic and learn the fundamentals.

77 reviews

Beginner level

Recommended experience

7 hours to complete

Flexible schedule

Learn at your own pace

4 modules

Gain insight into a topic and learn the fundamentals.

77 reviews

Beginner level

Recommended experience

7 hours to complete

Flexible schedule

Learn at your own pace

What you'll learn

Have a clear understanding of the concept of innovation – What is it, why is it important, and when and how does is it become successful.
Identify reasons underlying consumers’ psychological resistance to innovation.
Apply understanding of customer needs and the adoption process to identify opportunities for innovation and new product development.
Utilize and apply strategies to capture customer needs.

Skills you'll gain

Details to know

Shareable certificate

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Assessments

5 assignments

Taught in English

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This course is part of the Strategic Technology Management Specialization

When you enroll in this course, you'll also be enrolled in this Specialization.

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Earn a shareable career certificate

There are 4 modules in this course

Successful innovation starts with understanding customer needs and ends with a delighted customer. This course is created to develop a holistic understanding of customers’ role in developing successful innovations and how to capture and utilize customer information to create successful innovations.

Module details

In this module, we will examine the concept of innovation in general and customer-centric innovation in particular. We will start by defining customer-centric innovation, then work towards understanding what is innovation and when does it become successful.

What's included

6 videos4 readings2 assignments

6 videosTotal 51 minutes

Course Introduction7 minutes
Module 1 Introduction1 minute
Customer-Centric Innovation9 minutes
Why is Innovation Important?13 minutes
What is Innovation?11 minutes
Successful Innovation11 minutes

4 readingsTotal 40 minutes

Syllabus10 minutes
About the Discussion Forums10 minutes
Module 1 Overview10 minutes
Module 1 Readings10 minutes

2 assignmentsTotal 60 minutes

Orientation Quiz30 minutes
Understanding Innovation and Customer-Centric Innovation Quiz30 minutes

In this module, we will discuss and understand why new innovations fail, and examine this question from a customer psychology perspective. In doing so we will discuss the psychological barriers to innovation adoption and strategies to overcome such psychological resistance.

What's included

5 videos2 readings1 assignment

5 videosTotal 46 minutes

Module 2 Introduction2 minutes
Why Do Innovations Fail Part 112 minutes
Why Do Innovations Fail Part 29 minutes
Barriers to Innovation Adaption13 minutes
Overcoming Barriers to Innovation Adaption11 minutes

2 readingsTotal 20 minutes

Module 2 Overview10 minutes
Module 2 Readings10 minutes

1 assignmentTotal 30 minutes

Innovation Adoption Quiz30 minutes

In this module, we will discuss tools and techniques that can be used to better understand customer pain points and hence their needs. This module will also highlight issues or drawbacks associated with these techniques or frameworks and discuss ways to overcome these drawbacks.

What's included

5 videos2 readings1 assignment

5 videosTotal 41 minutes

Module 3 Introduction1 minute
Understanding Customer Needs Part 17 minutes
Understanding Customer Needs Part 212 minutes
Perceptions and Observations - Overcoming Issues with Enquiry Method11 minutes
Empathy and Lead Users10 minutes

2 readingsTotal 20 minutes

Module 3 Overview10 minutes
Module 3 Readings10 minutes

1 assignmentTotal 30 minutes

Capturing Customer Needs to Fuel Innovation Quiz30 minutes

In this module, we will introduce the systematic and formal innovation/new product development process, and how customer-centric information can be used to shape this process. We will also discuss how this process works and the factors that can help in developing a more efficient and effective innovation process and the issues that can hurt this process

What's included

5 videos2 readings1 assignment1 plugin

5 videosTotal 42 minutes

Module 4 Introduction1 minute
Strategy to Innovation11 minutes
Fuzzy Front End of Innovation10 minutes
Ideation and Creativity8 minutes
Barriers to Creativity11 minutes

2 readingsTotal 20 minutes

Module 4 Overview10 minutes
Module 4 Readings10 minutes

1 assignmentTotal 30 minutes

Customer Driven Innovation Strategy Quiz30 minutes

1 pluginTotal 15 minutes

How was the course?15 minutes

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Instructor

Instructor ratings

(23 ratings)

Ravi Mehta

University of Illinois Urbana-Champaign

5 Courses45,058 learners

Offered by

University of Illinois Urbana-Champaign

Learner reviews

5 stars
71.42%
4 stars
23.37%
3 stars
2.59%
2 stars
2.59%
1 star
0%

Showing 3 of 77

Reviewed on Oct 26, 2024

Very interesting course i would recommend it for anyone who wants to learn more about Customer centricity

Reviewed on May 23, 2023

The content is interesting. However, I would have liked to have the references to a study mentioned.

Reviewed on Sep 18, 2024

Right emphasis on understanding customer, and applying creativity to solve their problems; however creativity can be a mysterious process that cannot be formalized.

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