Successful innovation starts with understanding customer needs and ends with a delighted customer. This course is created to develop a holistic understanding of customers’ role in developing successful innovations and how to capture and utilize customer information to create successful innovations.
Customer Centric Innovation
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Customer Centric Innovation
This course is part of Strategic Technology Management Specialization
Instructor: Ravi Mehta
3,431 already enrolled
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Gain insight into a topic and learn the fundamentals.
70 reviews
Beginner level
Recommended experience
7 hours to complete
Flexible schedule
Learn at your own pace
What you'll learn
Have a clear understanding of the concept of innovation – What is it, why is it important, and when and how does is it become successful.
Identify reasons underlying consumers’ psychological resistance to innovation.
Apply understanding of customer needs and the adoption process to identify opportunities for innovation and new product development.
Utilize and apply strategies to capture customer needs.
Details to know
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Assessments
5 assignments
Taught in English
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This course is part of the Strategic Technology Management Specialization
When you enroll in this course, you'll also be enrolled in this Specialization.
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There are 4 modules in this course
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Showing 3 of 70
AL
Reviewed on Sep 18, 2024
Right emphasis on understanding customer, and applying creativity to solve their problems; however creativity can be a mysterious process that cannot be formalized.
NB
Reviewed on Oct 26, 2024
Very interesting course i would recommend it for anyone who wants to learn more about Customer centricity
FF
Reviewed on May 23, 2023
The content is interesting. However, I would have liked to have the references to a study mentioned.
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