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There is 1 module in this course
In this course, you’ll learn what B2C selling is all about, how to identify your ideal customer, and why product knowledge and effective communication are key to closing sales. We’ll cover essential techniques to help you seal deals confidently. I’ll guide you through these foundational concepts with engaging, easy-to-follow discussions and short videos. Plus, interactive visual aids will make learning the concepts more enjoyable and accessible.
This course is designed for aspiring sales professionals, entry-level sales representatives, and recent graduates looking to kickstart their careers in sales. It also caters to marketing professionals who want to strengthen their B2C sales knowledge and individuals transitioning into sales roles. Whether you are new to the sales field or seeking to understand the fundamentals of B2C selling, this course will provide valuable insights and practical techniques.
Participants are expected to have basic computer skills and a general understanding of business concepts. An interest in sales and marketing, along with basic communication skills, will be beneficial for engaging with course materials. No advanced technical knowledge is required, making the course accessible to a wide range of participants eager to explore B2C sales.
By the end of the course, learners will demonstrate a solid understanding of B2C sales and be able to identify relevant examples. They will apply strategies to effectively identify and engage with their target audience, while also demonstrating strong communication and product knowledge to build trust with consumers. Additionally, learners will practice and apply basic sales techniques to convert prospects into loyal customers.
This course provides all the basics you need to thrive as a sales rep. Apply these strategies with focus and determination, and you’ll see your sales numbers rise like never before! In this course, you’ll learn what B2C selling is all about, how to identify your ideal customer, and why product knowledge and effective communication are key to closing sales.
What's included
14 videos5 readings2 assignments
Show info about module content
14 videos•Total 88 minutes
Introduction to the Course & Meet Your Instructor•2 minutes
Decoding B2C Sales •8 minutes
Differentiating Between B2B and B2C Sales •10 minutes
Analyzing Real World Case Studies •6 minutes
Ideal Customer Profile and Buyer Persona •4 minutes
Importance of Consumer Psychology •5 minutes
How to Understand your Customer's Mindset •7 minutes
Strategies for Effective Communication •5 minutes
Applying Product Knowledge to Build Trust •6 minutes
Applying Sales Enhancement Techniques •11 minutes
Decoding Consultative Selling •7 minutes
Demonstrating Effective Handling of Objections •9 minutes
Applying Techniques to Achieve Sales Closures •7 minutes
Congratulations and Continuous Learning Journey•3 minutes
5 readings•Total 30 minutes
Welcome to the Course: Course Overview•5 minutes
Business to Consumer •5 minutes
Defining your Customer Ideal Profiles, Personas and Consumer Behavior•10 minutes
Value Based Selling •5 minutes
Everything you Need to Know About Consultative Selling •5 minutes
2 assignments•Total 35 minutes
Identifying Your Customer •15 minutes
Business-to-Consumer (B2C) Sales Strategies and Techniques•20 minutes
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What will I get if I subscribe to this Specialization?
When you enroll in the course, you get access to all of the courses in the Specialization, and you earn a certificate when you complete the work. Your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile.
Is financial aid available?
Yes. In select learning programs, you can apply for financial aid or a scholarship if you can’t afford the enrollment fee. If fin aid or scholarship is available for your learning program selection, you’ll find a link to apply on the description page.