This comprehensive B2B Marketing training program will equip you with essential strategies, processes, and techniques to drive business growth and optimize outreach. You’ll learn to leverage multiple marketing channels, create impactful content, and align marketing efforts with business objectives to achieve measurable success.
B2B Marketing
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Gain insight into a topic and learn the fundamentals.
Beginner level
Recommended experience
4 hours to complete
3 weeks at 1 hour a week
Flexible schedule
Learn at your own pace
What you'll learn
Drive conversions through targeted outreach & B2B marketing strategies
Identify target markets and optimize messaging
Utilize email, LinkedIn, and paid ads to drive multi-channel growth
Track performance, ROI and align sales efforts
Skills you'll gain
Details to know
Shareable certificate
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Recently updated!
January 2025
Assessments
1 assignment
Taught in English
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There are 2 modules in this course
This B2B Marketing training program provides a comprehensive journey into strategies, processes, and techniques to enhance your marketing expertise. Start by exploring B2B fundamentals, including account-based marketing, content marketing, and social selling to drive conversions and build long-term business relationships. Advance to understanding business processes and objectives, identifying target markets, segmenting audiences, and crafting optimized messaging for better engagement and growth. Explore essential marketing channels like email, LinkedIn, paid ads, and directories. Develop strategies to effectively leverage each platform and maximize outreach impact. Finally, master B2B content creation and align lead generation with sales teams to boost ROI and streamline conversions. Perfect for marketers, sales professionals, and business leaders seeking to drive B2B success.
What's included
22 videos4 readings
This B2B Marketing training program provides a comprehensive journey into strategies, processes, and techniques to enhance your marketing expertise. Start by exploring B2B fundamentals, including account-based marketing, content marketing, and social selling to drive conversions and build long-term business relationships. Advance to understanding business processes and objectives, identifying target markets, segmenting audiences, and crafting optimized messaging for better engagement and growth. Explore essential marketing channels like email, LinkedIn, paid ads, and directories. Develop strategies to effectively leverage each platform and maximize outreach impact. Finally, master B2B content creation and align lead generation with sales teams to boost ROI and streamline conversions. Perfect for marketers, sales professionals, and business leaders seeking to drive B2B success.
What's included
1 assignment
Instructor
Offered by
Recommended if you're interested in Marketing
Simplilearn
Emory University
HubSpot Academy
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Frequently asked questions
A B2B marketing course teaches strategies and techniques for promoting products or services to other businesses. It covers key concepts like account-based marketing, content marketing, multi-channel outreach, and performance optimization to drive business growth.
The four main types of B2B marketing are:
Content Marketing – Creating valuable content to attract and engage businesses.
Email Marketing – Targeted email campaigns for lead generation.
Social Media Marketing – Using platforms like LinkedIn for outreach.
Paid Advertising – Online ads targeting decision-makers.
To become a B2B marketer, gain a solid understanding of marketing fundamentals, learn about B2B-specific strategies, and develop skills in areas like content creation, lead generation, and digital marketing. Consider taking a B2B marketing course and gaining practical experience.