Did you know that companies with well-defined sales territories can see up to 30% increases in overall sales productivity? This short course was created to help sales professionals and managers accomplish mastery in managing sales territories and leveraging sales technologies for enhanced performance.
B2B and Territory Sales Strategies and Techniques
B2B and Territory Sales Strategies and Techniques
Taught in English
Intermediate level
Recommended experience
2 hours to complete
Flexible schedule
Learn at your own pace
What you'll learn
Gain the ability to analyze market data and geographic information to segment territories strategically.
Develop skills in applying advanced sales methodologies, specifically in B2B environments.
Learn to conduct thorough assessments of client needs through direct interaction, observation, and the use of analytical tools.
Acquire proficiency in using modern CRM software and analytics platforms.
Skills you'll gain
Details to know
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Recently updated!
June 2024
Assessments
4 assignments
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There are 4 modules in this course
This course in B2B and Territory Sales Strategies and Techniques equips you with essential skills for excelling in B2B sales. It includes strategic territory management, advanced sales methods, and the use of cutting-edge sales technologies. The course focuses on understanding B2B markets, identifying target customers, assessing competition, and developing region-specific sales strategies.
What's included
1 video1 reading
You will develop the skills to strategically assess, plan, and manage sales territories effectively. This includes understanding territory dynamics, identifying key prospects, and implementing tailored sales strategies to maximize revenue generation within assigned territories.
What's included
2 videos3 readings1 assignment
You will learn and apply advanced B2B sales techniques to engage with clients, build relationships, and close deals successfully. This outcome encompasses consultative selling approaches, value proposition communication, objection handling, and negotiation strategies specifically tailored to B2B environments.
What's included
2 videos1 reading1 assignment
Upon completion of this lesson, you will be able to effectively utilize sales technologies and tools, including CRM systems, sales analytics platforms, and other relevant tools, to optimize sales performance within B2B contexts. You will demonstrate proficiency in leveraging these tools to enhance productivity, streamline processes, and make informed decisions to support efficient sales operations
What's included
2 videos1 reading2 assignments
Instructor
Offered by
Recommended if you're interested in Business Strategy
Coursera Project Network
University of Leeds
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Frequently asked questions
Access to lectures and assignments depends on your type of enrollment. If you take a course in audit mode, you will be able to see most course materials for free. To access graded assignments and to earn a Certificate, you will need to purchase the Certificate experience, during or after your audit. If you don't see the audit option:
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When you purchase a Certificate you get access to all course materials, including graded assignments. Upon completing the course, your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile. If you only want to read and view the course content, you can audit the course for free.
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